There are millions of websites on the internet, and it can be challenging to stand out from the crowd. While search engine optimization (SEO) is essential, many other factors contribute to how well your website is seen by Google, Bing, and other search engines. One such factor is content curation/management. If you want to boost your local SEO and increase visibility in 2023, here are some tips.
Spin up a Blog
You may have heard that blogging is a great way to create content that is useful to your audience. According to Hubspot, 73% of users admit to skimming the blog posts, while 27% read the posts thoroughly.
You may be aware that blogging helps you build trust with your audience, which brings in more readers and eventually leads to more business. But did you know that blogging can also help improve your local SEO?
If you still need to get a blog, now would be the best time to hire the services of an SEO agency. These agencies can take care of almost all aspects of local SEO-optimized content curation. From site audit and keyword research to actual content writing, you can have the agency spin up a highly optimized blog for your website.
Create Localized Content
According to Avensia, 65% of consumers prefer online content in the local language. Localized content is more effective than general content, as it targets the local audience. It can also help you rank in Google Maps, which has started to feature local websites on their search results and related ads.
Therefore, you should create localized content relevant to your customers’ needs and wants. You can start by researching keywords relevant to your location’s business or industry. Next, make a list of questions people would ask when looking for these services/products online.
Afterward, create blog posts based on those questions with answers directly addressing them, and include information about yourself at the end.
Co-curate Content With Community Partners
One of the best ways to curate content is by collaborating with other businesses in your area. It can be done by creating a blog post together or sharing each other’s posts on social media.
A great way to start this process is by attending local events and offering to write an article about it afterward. If a business has something unique they want to promote, they will often be more than happy if you write an article about them instead of doing it yourself.
In addition to co-curation, consider inviting experts from around the community to your site as guest bloggers or influencers. Local experts are often willing to contribute their expertise because they want exposure for themselves and their work.
However, make sure before you accept any guest posts that they fit within the parameters of what is already on your website or blog so that visitors understand who created which piece of content.
Build an Events Calendar
Events are another great way to build your local reputation, attract new customers and boost your SEO. They are a great way to build community and buzz around your business. But did you know that they can also be used to attract new customers?
By promoting upcoming events on social media or in online ads, people who aren’t necessarily familiar with what goes on at your company will become aware of what’s happening there and might even visit. Plus, having an events calendar gives local press outlets something interesting to write about when they do their “What’s Going On in Your Area?” features during slow news days.
Create Local Guides
Create local guides if you’re looking for an excellent way to promote your business. Local guides are used by the community and can help you build credibility and trust with potential customers. They can also rank in Google’s local search results, which means that if someone is searching for restaurants in your area, they might find your guide at the top of the page. According to Media Post, 50% of “near me” searches result in physical store visits.
Creating a great guide takes time, but it’s worth it because every time someone uses or shares your guide, they become another one of those valuable links between you and Google. It means that when people search for something related to what you offer, they will see your site pop up as an authority on that topic.
Website Content Is a Key Component of Your Local SEO Strategy
Content is the foundation of a good website. It draws visitors to your site, keeps them there, and drives them to your business. That’s why creating content that reflects your company’s brand and provides value to prospective customers is essential.
For content to effectively support local SEO efforts, you’ll want to include keywords relevant to your industry and area of expertise. The more targeted these keywords are, the better.
The key to creating the best possible website content is to find the balance between originality and optimization. Content should be unique, but it must also be optimized for search engines so that your audience can find what they’re looking for quickly and easily.