Website Design 101: 4 Things To Consider

February 14, 2021

Creating a website is a big business, as well as a seemingly daunting task. Regardless if you’re a web developer or designer, or just someone who wants to get online exposure with little experience, web design planning will make the process a lot easier.

In this article, you’ll learn some of the important things one should consider when designing a website.

 

1. User Experience

User experience in web design refers to how easy it is to use and navigate a website. It’s crucial to consider this aspect when creating a website because it dictates how user-friendly your website is to a wide array of users. The level of difficulty in finding information, content placement, directions, and navigational tools influence user experience.

Take a look at the following web design tips when considering user experience:

  • Create Sitemaps: This post explains that site mapping is vital to user experience and building good information architecture. A visual sitemap generator is a powerful tool you can use to create sitemaps online, giving you more freedom to get your ideas down, test and modify website structures, and communicate strategic web design plans visually.
  • Place A Call-To-Action In Every Page: Calls-to-action (CTAs) refer to a directional tool, such as a link, button, or form that aims to help web visitors take the next step, like setting an appointment, signing up for your newsletter, or availing of a product. It’s quite easy to miss placing CTAs when focusing on the overall web design elements such as the look, feel, and layout of a web page. However, CTAs deserve special attention.
  • Choose Easy-To-Read Fonts And Colors: Choose a font that users can easily read without zooming in or out, and always aim for a good font and background color contrast without overwhelming the eyes.
  • Remove Web Elements Slowing Down Speed: External scripts, embedded videos, large image sizes, poorly coded plugins, improper compression, and an inadequate web host server slow down web page loading speeds. So, removing these elements can help improve the user experience on your website.

 

2. Website Layout

Basic web design principles apply when laying out the front page and other web pages. Consider the balance of text and images, as well as page organization. A simple structural layout promotes better user navigation.

There are different types of web layouts such as a single column layout, recommended for minimalistic personal blogs. A grid of cards web layout is clickable and suitable for content-heavy sites, displaying many items or elements with equal hierarchy. Another type is a split screen layout, perfect when your website offers different variations. On the other hand, you can use an asymmetrical web layout to create unexpected and expected layouts, and provide directional emphasis at the same time.

Check these website layout design tips:

  • Limit Visual Cues: Visual cues shouldn’t confuse users with your layout, so keep them to a minimum.
  • Reuse Existing Web Layouts: Remember that reusing existing web layouts is efficient, familiar, and cost-effective, giving you more time to focus on other web design aspects, such as visual hierarchy.
  • Wireframing: Wireframes pertain to a simplified visual guide, often in black and white, representing a website’s skeletal framework. Consider wireframing before designing the actual interface so you can easily change the web layout and test your design.
  • Choose Easy-To-Digest Layouts: Consider the level of tech-savviness of your target audience when creating your web layout. As much as possible, use predictable and easy-to-digest layouts, depending on the purpose of the web page, such as user education, entertainment, or advertising.

web design 101

 

3. Imagery

Web images deliver deep messages that texts cannot fully explain. That’s why images are better attention-grabbers than texts, invoking different emotions at a time. Successful images are appropriately sized and have high quality, with proper exposure and composition to make a big difference to the page’s overall look.

Here are some web design tips for effective imagery:

  • Use Full-Width Images: High-resolution full-width images enhance a website’s visual appeal. It will make your website look stunning on screens. You can enhance images with impressive animation effects, such as parallax scrolling, for a captivating look to get your audience more immersed.
  • Directional Images: Use images to guide your visitors toward your content. For instance, you can use the image of a baby on their side or rear view to focus your audience’s eyes to the diaper and your listing text content rather than the baby’s face.
  • Make Images Credible: Include images of content contributors or other significant people in your business to make your images credible, such as profile photos of artists for paintings being sold on your website.

 

4. Content

Aside from images, it’s also essential to consider the other content elements of your website. Text-based content should take into account the relevance of the topics to your brand. It’s important to keep your content:

  • Informative: This helps visitors find answers to their queries and concerns. Your content should be something that your target audience can relate to and make use of, such as guides, tutorials, and factual references. You might want to add case studies, statistical data, or current news and events, and then sharing your opinions or insights.
  • Unique: Offer valuable content not found elsewhere, helping increase your trust rating or credibility. Create your content with the intent to attract more customers.
  • Engaging: Entice your visitors to come back to your website to check your new content and, eventually, avail of your offerings. Keep your content engaging by leaning onto your web design strengths, such as designing infographics and memes, for instance.
  • Search-Engine Optimized: Search engine optimization (SEO) critically affects your website’s ranking in major search engines. Optimizing your content involves carrying out keyword research, structuring your content, writing catchy titles, writing SEO-friendly URLs, using short paragraphs, adding links that make sense, and optimizing meta descriptions and images.

 

Conclusion

You’ve just learned the key things you need to consider in designing your website. Whether you’re a novice or seasoned web designer, considering the user experience, website layout, imagery, typography, speed, and content are crucial in the success of your online presence. Apply the tips shared in this article to keep you guided in your web design process.

1 Comment

  1. Klais Last

    To choose a good and high-quality font is very important and without this is simply impossible. I already know for myself that a lot depends on the fonts, how they will be made and so on in the overall design of the site, project or logo. I will try to help with this because I often change and improve existing fonts. Here you can find very good font templates https://masterbundles.com/fonts/sans-serif/ , I recommend you check each, I often take it here.

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Website Design.

7 Ways Arizona Is Becoming a Hotspot for the Tech and eSports Industry

On the lookout for the next big tech and eSports hub? Look no further than Arizona—a state that's turning heads in these industries. With an unexpected rise within the technology scene and a burgeoning eSports community, Arizona is earning its stripes as a hotspot for...

Unlocking Sustainable Ecommerce Growth: Expert SEO Strategies

E-commerce opens access to global digital storefronts and customers. However, the virtual venue remains competitive, requiring innovative promotion to drive and convert browse traffic into cost-effective sales.     Neglecting search engine optimization cedes...

How to Add Chapters to YouTube Videos: Step by Step Guide

Video content reigns supreme on platforms like YouTube, captivating audiences with diverse interests. Among the myriad of features that enhance viewer experience, video chapters stand out for their ability to make videos more accessible and navigable. Video chapters...

Top 6 Multi Vendor Marketplace Platforms for E-commerce

In the era of online shopping, creating a prosperous marketplace is crucial for businesses.     This is a platform that allows multiple vendors to sell their products on the same website like a shopping mall. It means having your virtual store inside a huge...

The Best Virtual Cards for Google Ads

In today's world, where electronic payments have become an integral part of our everyday lives, more and more people tend to have a large number of bank cards.     One of the main reasons why people prefer to have a large number of bank cards is the ability...

Shopping Cart Functionality: The Key to E-commerce Success

There is one thing without which customers won’t be able to shop online – an ecommerce shopping cart! This feature allows you to browse through virtual shelves, pick the desired products, and easily complete the purchase with a simple click.   So, it is important...

Tips For Using Percent To Fraction Conversion in Sales and Marketing Analytics

In this modern age, sales and marketing analytics require you to be precise in all aspects and calculations. The percentage is related to aspects like conversion rates, growth, or market shares.     Expressing percentages in fractions helps in a clear...

Best YouTube Promotion Services to Boost Your Channel

There is a problem every YouTuber faces: finding your devoted audience. Nothing is more frustrating than spending days making your video only to see no feedback. But what if I tell you that there is a secret remedy? Your magic key to success is YouTube promotion....

Read more articles about business.

COD Affiliate Network: Expanding Opportunities with TerraLeads

COD Affiliate Network: Expanding Opportunities with TerraLeads

  Affiliate programs are one of the popular ways to earn money online, whether pursued passively or actively. While there are numerous remote job opportunities available online, an increasing number of individuals are opting for traffic affiliate marketing. To...

How to Optimize Your Construction Business for Increased Revenue

How to Optimize Your Construction Business for Increased Revenue

  In today's competitive construction industry, optimizing your business for increased revenue is not just a desire but a necessity. With changing market dynamics and evolving customer expectations, staying ahead requires strategic planning and implementation....

Understanding Digital PR and Its Impact On Your Business

Understanding Digital PR and Its Impact On Your Business

  Small and established businesses significantly benefit from a strong digital PR and marketing strategy. Having a clear and well-laid-out digital public relations strategy is important for businesses. Unfortunately, most businesses refer to business relations...

How To Setup Your Business For Free Organic Lead Generation?

How To Setup Your Business For Free Organic Lead Generation?

  Ever wonder how some businesses seem to attract customers like bees to honey, without spending a dime on advertising? That, my friend, is the magic of free organic lead generation.   It's about getting people to naturally stumble upon your business and be...

Share This