As reported by Straits Research, the global seafood market is valued at over $160 billion as of 2021. It’s one of the most profitable food industries across the globe, and the U.S., too, manages to profit greatly from it.
The fish and seafood market in the U.S. is currently valued at $3.8 billion, as reported by IBIS World. Because of its high demand and availability in the country, the U.S. is also a popular country for its seafood restaurants, and Virginia Beach happens to be one of the places where this type of food is adored the most.
If you’re planning to open a seafood restaurant in Virginia Beach, go for it. However, before you do that, make sure you have a website for your restaurant. In case you’re wondering how you can get started with that, here are a few tips.
1. Work with Professional and Experienced Web Developers
The first step to building a website for your seafood restaurant is to work with professional and experienced web developers.
If you are not familiar with the process of building websites, it may be tempting to try to do it yourself. However, this is a mistake because many different factors need to be taken into account when building a website for your business.
Whether you’re looking to build a new website or improve the one you already have, it’s important to work with professional and experienced web developers. These professionals will help you build a site that appeals to your target audience and is optimized for search engines. They’ll also ensure that the site is functional, easy to use, and aesthetically pleasing.
In addition, they can provide training to your staff on how best to use the site and how it can benefit your business. For example, if you’re using a content management system (CMS), your employees may need training on how to update content without breaking any links or formatting.
Since you’re in Virginia, you can find the best web designers over there and have them work on the project. Commonwealth Creative Marketing has some of the best web designers in Virginia Beach, which is why this is one local agency that you might be tempted to work with.
Local marketing and web design agencies will have better knowledge regarding what will work best for a local business or company, which is why it’s always a good idea to work with them.
2. Highlight Seafood and Sea Themes on Your Landing Page
If you’re building a website for your seafood restaurant, it’s important to make sure that you highlight the seafood and sea themes on your landing page. This will help to make sure that people know they are in the right place and encourage them to stay on your site.
You can set a theme for the rest of your website by highlighting seafood and sea themes on this page. For example, if you have an oyster bar, try using images of oysters on the landing page. Or, if you serve seafood dishes from all over the world, include images of fish from different regions or countries as well as photos of boats or other water-related images.
If you don’t want to go overboard with imagery, consider adding just one or two photos or graphics on this page that complement each other nicely.
This will help set a tone for your site and let customers know what they can expect from it while also giving them insight into what makes your restaurant unique and special.
3. Have a Section on the Website Where People Can See Your Restaurant Menu
If you have a seafood restaurant, you may want to consider adding a menu section on your website where people can see your entire menu.
A menu is an important part of the dining experience. You need to be able to provide people with all of the information they need to make their decision about whether or not they want to eat at your restaurant.
If you do not have a menu section on your website, customers will have no way of knowing what kinds of options are available at your establishment.
4. Ask Web Developers to Integrate an Online Food Ordering System
There are many reasons why integrating an online food ordering system into your website is beneficial.
First, it allows customers to order their food without having to wait in line or call in an order. This can be especially helpful during peak hours, when there may be long lines at the counter. Online food ordering also ensures that your customers will get exactly what they want when they want it. To offer an excellent example of a streamlined online food ordering process, you might want to consider EveryPlate, one of the renowned food delivery services. They’ve mastered the convenience of ordering meals online, which could serve as inspiration for your own restaurant’s platform.
Another benefit of integrating an online food ordering system into your website is that it allows you to collect customer data from the orders they place online. This data can help you understand what types of items are popular among different demographics and what times of day are busiest for your restaurant.
Data from the “Food Delivery App Report 2022” suggests that the U.S. food delivery industry has tripled in revenue over the last five years. Thus, it’s evident that more and more people are getting comfortable with ordering food online, which is why you, too, need to keep that option available to your potential customers.
That’s all for this post. Executing these tips will help you build the best website for your Virginia Beach-based seafood restaurant, and you’ll get to appeal to and cater to more customers.