How to Use WeChat for Business and What Are Benefits of It

June 19, 2021

Numbers don’t lie and if this maxim holds, then WeChat the social media app is massive. Consider this; over one billion active monthly users, 800 million users for WeChat Pay, nearly 205 million video messages sent daily, and 410 million audio and video calls per day. These impressive numbers place WeChat among the top five social media apps in the world. In Singapore, WeChat is among the top ten most popular apps.

If you’re a digital marketer, you appreciate the power of these numbers. WeChat presents an incredible opportunity for brands seeking to target a younger more vibrant segment of the population.

If your target market is in Asia, there’s every reason to consider this as one of the most powerful business marketing tools. WeChat marketing Singapore is one of the smartest strategies for your local business for several reasons.

This post explores how to leverage WeChat for business and the advantages of this strategy.

 

Getting Started With WeChat Business

One of the most interesting features of WeChat is the versatility in application. Users can send messages, videos, make payments and even file for divorce on the app. This makes it one of the most crucial digital ecosystems in China. Its influence is gradually reaching other countries, including Singapore, which is a major trading partner of China.

Some business strategies to leverage WeChat include:

 

Advertising

The internet is the future of business marketing and specifically the social media ecosystem. Most smartphone users are on social media apps and with WeChat, you have access to millions of users who you can target with banner ads and other techniques.

Looking for a way to promote your business in Singapore? Try creative WeChat marketing and you’ll reach the over 1 million users in Singapore. For your campaign to gain traction, you need to work with an experienced digital marketing expert. 

 

Creating a WeChat Store

A WeChat store is one of the best ways to build your presence online and also make sales. With your store, you can effortlessly promote your services or products to a target audience. The payments are easy to make with WeChat Pay or with other payment methods such as Alipay.

You can link the store to your WeChat Official Account which allows you to engage professionally with customers. With WeChat E-commerce you can identify your customers from your Official Account list of followers.

You can target a specific group and understand what customers want. Whether you want to send discounts to your customers or promote new products, this is a powerful platform.

 

WeChat Mini Programs

WeChat Mini Programs are another innovative product you’ll find on this massive social media ecosystem. This is an app within the larger app and it helps you interact with your target audience without them having to leave the popular app.

You have an opportunity to share games, create promotions, task management, and do so much more. Sales on mini programs have continued to grow, while per capita visits have also gone up. You also have access to data which is an invaluable asset for your promotional campaigns.

 

WeChat Key Opinion Leaders (KOLs)

If you want to promote your products and services to consumers in Singapore, one of the most creative tactics is the use of Key Opinion Leaders (KOLs), on WeChat. The WeChat influencers can give you a competitive edge and help you break into new markets.

KOLs tap into the mobile-first culture, help you sell more, position your brand positively through recommendations, and help with native advertising. Influencer marketing is highly influential especially among the younger segment of the population. You can build strong relationships with your customers through consistent partnerships with influential personalities in your industry.

To tap into all these opportunities, you need an Official WeChat Account (WeChat business account). Start on the WeChat Official Accounts Platform to register and choose a Service or Subscription Account. You’ll then fill the required information for your business and wait for a verification.

 

Benefits of WeChat Business

Still wondering whether you should embrace WeChat marketing into your business strategy? You only need to review some of the benefits including:

  1. Massive audience base: You have over 1 million WeChat users in Singapore and millions more outside the country and it’s easy to grow your brand
  2. WeChat communication: This is a powerful communication tool for your business with public accounts and brands such as Burberry have adopted this tool
  3. Advertising Integration: This is among the main reasons to integrate WeChat Business into your strategy
  4. Business-friendly app: Businesses don’t feel intimidated, unlike on other popular social media platforms where they have to pay to be seen by their followers
  5. Versatile business tool: You can use WeChat business for advertising, lead generation, payments and much more. There are multiple features in one place, from video calls, messaging, online payments, advertising to official company accounts, WeChat has it all

 

Final Thoughts

The best marketers today grab opportunities when they emerge. They’re early adopters of the boldest marketing tools and strategies. If you’re a marketer in Singapore, you should be among the leaders adopting WeChat for business. This is an incredibly powerful tool for business marketing and it’s affordable. Go on and join the trendsetters to leverage WeChat for business.

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