What Tools Can be Used to Track and Optimize SEO Performance?

March 14, 2023


Digital Marketing has now become the new normal mode for marketing your products or services. This has become an extremely beneficial mode of marketing where your products or services surely achieve success if properly marketed. 

Digital Marketing is simply defined as advertising your products or services over digital channels with the use of the Internet. Today, all the power is in the lap of the Internet. It is important to harness this power and make your services touch the sky. Digital Marketing is believed to be the most growing industry across the globe. This is why it has paved the way to an excellent career path for professionals who are tech-savvy and social media-friendly. Professionals pursue Digital Marketing courses to launch or advance their careers in this innovative and lucrative domain. 

SEO is one such aspect of Digital Marketing where you promote your website and try to reach your target audience. This way, you can improve your business significantly. Search Engine Optimization or SEO simply means optimizing your website such that it ranks on the top in Google Search Algorithm and attracts organic traffic to a greater extent.

There are many SEO tools that you can use to perform keyword research which is a tedious task, and also performs data analysis. These tools let you check what parts of your strategy are working and the ones are not. Some of the best SEO tools provide a measure of where your company stands compared to the competitors. 

Moreover, while managing multiple websites, these tools enable you to measure each site’s performance on the go. 

In this article, you will find a list of fantastic SEO tools that can be used to optimize your website and check its performance. 


Top SEO Tools


1. SEMrush

When it comes to great SEO tools, SEMrush comes at the top. This is an excellent SEO tool meant for small and medium-sized businesses. It lets you look at the detailed reports of keyword analysis and the summary of domains that you work on. 

The top referring sites and other important online traffic sources used by your competitors can be found with the use of traffic analytics. This makes it possible for you to dig into the specifics of how your website and those of your rivals compare in terms of average session length and bounce rates. Furthermore, “Traffic Sources Comparison” provides a quick summary of the digital marketing channels used by a number of competitors.

It allows you to detect target keywords as used by your competitors and make changes in your strategies accordingly. 


2. Ahrefs: SEO Keyword Tool

Another great SEO tool, Ahrefs, comes at the top when it comes to crawling some of the largest websites. Ahrefs’ Site Audit is an awesome feature. It underlines the parts of a website that are required to be improved to achieve better ranks in search engines. 

In addition, Ahrefs allows you to determine backlinks used by your competitors and use them as an initial point of your own business. You can also utilize this tool to find highly linked content and also to fix broken lines. This tool also lets you know about the best-performing pages of your website. 

Did you know that Ahrefs has the largest database of backlinks?

It has been phenomenal in getting your site ranked for various major keywords. 


3. Google Search Console: Top SEO Tool

Google is associated with search in such a way that it has become another name for search. Whenever people don’t know something, they don’t say, ‘search it on the Internet’; instead, they say, ‘Google it.’

Google Search is one of the top SEO tools which is offered for free. It allows you to control and report your website’s presence on SERP. you can go through Google Analytics and add code to your website that you can use for indexing. To check what gets indexed and also the way your website is represented with the account without creating an account.

With the help of this tool, you can understand the way Google and its users perceive your website so that you can optimize it to attain better performance. It is an extremely useful tool for new players as it allows you to perform search indexing by submitting web pages. 


4. Moz Pro: SEO Software

Another top SEO tool commonly used by SEO experts across the world is Moz Pro.  One of the top SEO tools that professionals actually use is the SEO software Moz Pro, which continues to come up. Some experts gushed over how Moz remained current despite Google’s frequent algorithm updates. Others appreciated Moz’s chat forum for always providing them with a thought-provoking response to each inquiry they posed. Moz is a full-service powerhouse offering everything from site crawls to keyword suggestions. You may learn a lot about how your website is doing and how to make improvements.


5. Answer The Public: Free SEO Tool

This free SEO tool lets you identify topics to create for your blog. With this tool, you can write content around specified keywords in order to rank better online. If you wish to find featured snippet opportunities, this tool is a great option. 

The tool’s biggest feature is its list of frequently asked questions concerning a specific term that it displays. It provides amazing guidance to what users are searching for. 


6. Siteliner: SEO Analysis Tools

This tool lets you find identical content on your website. So, you can find plagiarism and save your website from being penalized. This tool lets you scan your website to identify broken links, identical content, the number of internal links, the average size of a page, and a lot more. 

When you are able to find potential problems, you can automatically build strategies to bring improvement in quality as well as value. 



Apart from the tools listed above, there are many such SEO tools that are amazing and enable you to improve your website’s performance. Every tool has its own use cases, and you can choose one according to your requirements. 

Simplilearn can be a one-stop solution to learning and mastering these tools. 

Enroll Yourself Now!!


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