What You Need to Know About 3D Animation in Marketing

April 24, 2023

In today’s ever-changing business world, the ability to drive revenue through conversions is crucial. If you want to stand out in this competitive marketplace, the use of 3D animation is a great way to illustrate your product in ways that text, pictures, and conventional video simply cannot. It allows you to present your product in a consumable, enduring, and interesting way that will captivate your audience and boost sales. In this article, we’ll explore everything you need to know about 3D animation in marketing.


An Introduction to 3D Animation

3D animation is a technique that involves creating three-dimensional digital images which create more dimension and depth than 2D animation. 3D animation video processes include modeling, layout, animation, and rendering. Techniques include arena construction, appearance modeling, and texturing. The 3D objects or models are meticulously adjusted to create an animation movement. Businesses can use 3D product animation in several ways including,

  • Virtual tours: 3D animation can help businesses create immersive virtual tours of their products, giving customers a sense of what it would be like to use them.
  • Product demonstrations: These can be used to demonstrate a product’s features and functionality in a way more engaging than images and plain texts.
  • Sales presentations: 3D animations can make a product more interesting and engaging in sales presentations.
  • Training: It can be used to create interactive training materials that are more engaging and memorable than traditional materials.
  • Gamification: 3D animation can be used to create fun and interactive games that promote a brand’s products or services.


Benefits of Employing 3D Animation in Marketing

Effectively Show Your Products

You can capture and present your products in the most alluring and captivating way possible using 3D product animation. 3D product animations also give you the ability to convey even the most complex concepts clearly and concisely. You can communicate your ideas to your audience in a way that they can understand with voice-overs.

Customers will see your products in the best possible light, and you’ll make a good impression. As a result, you can employ distinctive visual effects and market your products effectively.

Visual Clarity

3D product animation may highlight your products and effectively show off their features. You can enlarge the image to close in on certain details and see how they work. You can allow your audience to experience your products virtually.


3D animation and videos can be utilized for a variety of purposes, including newsletters, social media, showrooms, landing pages, and product websites. It has a good return on investment as it is adaptable and reusable.

Since 3D animation has the ability to produce content that encourages lead generation, 3D animated video is advantageous for sales. It is perfect for short content, and the animations can be tweaked to make it more interesting.

Engage With the Audience

As a business, you are aware that a product’s success is dependent on your ability to defend its price, features, and value. By revealing the inside assembly using 3D industrial product animation, you can amaze your audience and set it apart from other similar products in the market.  This can result in gaining the trust of your customers.

Explain Your Product

According to research, a business has eight seconds to grab a customer’s attention. With such a short attention span, 3D product animation gives the tremendous advantage of allowing you to swiftly explain your product. People are far too busy to take their time learning about your product.  You must therefore convey your message as soon as you can. With 3D product animation, you have the ability to instantly capture your audience’s attention.


Examples of 3D Product Animation

LunarEpic Flyknit by Nike

Nike’s ability to create high-quality ads is unparalleled. The LunarEpic Flyknit is an excellent example of how 3D animation can elevate your product. 3D animation along with motion capture was used to highlight the product’s new feature. This is a great example of using 3D product animation which feels unique and effortless.

Pepsi Music: Tasty

This 3D product animation is another excellent example of how 3D can give personality to a product that is already fascinating. Pepsi wanted to create a colorful, exciting film to commemorate the launch of Tasty. Pepsi enlisted the help of a 3D animation company to help them accomplish this. The end product is a video that fans of the drink love.


How to Get Started With 3D Animation

If you’re looking to hire professional 3D animators, you can either hire internally, or hire a studio. When it comes to hiring a full-time professional, there are several factors to consider such as payroll, health benefits, and more. As a result, many 3D animators are quite expensive.

The other option is hiring q studio, which is the easiest way to get your 3D animations done. For example, a 3D studio like Pterobyt is a team of 3D experts who offer a simple way to buy 3D animations. Also, because of Pterobyt’s size and the expertise of its team of designers, they can develop 3D Product Animations for lower costs. Select a 3D studio that deals with companies across a variety of sectors and has a track record of successful projects.



As the online world is filled with content every day, it is more crucial than ever to stand out when it comes to marketing. Your products can be viewed from perspectives that have never been conceivable before thanks to 3D animation. It presents information in a clear, enjoyable manner that is simple for your customers to remember.

You may communicate with your clients in a memorable, interactive, and participatory way by using 3D product animation. It effectively conveys and brings products to life in a manner that text and photographs simply cannot. For businesses in a wide range of industries, 3D animation is the ideal marketing tool since it can be used to advertise, describe, or show all types of items, regardless of how complicated they are.


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