What You Should Know About Email Tracking

January 14, 2021

Have you ever sent an email to someone, only to realize that days or weeks have without a reply? Well, sometimes it can be annoying, disappointing, or even discouraging. It can be frustrating because you don’t know if the recipient actually received, opened, or read the email. If you send many business emails, and this becomes commonplace, you could easily lose motivation as an entrepreneur or marketer. However, there is a solution to it, and this is where email tracking comes in. Starting with its definition and how it works, this piece will take us through what you should know about email tracking.

email tracking


Email Tracking and How It Works

As you can tell from the phrase, it simply means tracking the emails you send out. Whether you are applying for a job or seeking business leads, or engaging a potential partner, email tracking comes in handy. As the guys from CirrusInsight.com put it, it allows entrepreneurs and marketers to follow up with their customers and leads just at the right time. It does so by notifying you when your emails are delivered and opened; and when any link within the email is clicked.


How to Track Meaningful Data

If you are in business, you probably would want to know if your efforts are bearing fruits. You will also need to know if what you get from your research is what’s happening on the ground. On a similar note, you need some components to help you get a predictable model. They include:

  • Engagement – which method are you going to use to sell the prospects better?
  • Lead Generation – How are you going to reach your audience?
  • Customer profile – How do your target audience behave?

As you push to observe the above, you should also consider the number of emails you are sending out in a day, so you can know the number of people you have reached out to. Email tracking also helps you know how many of the prospects you reached out to, made the next step into the sales cycle. With this having been mentioned, let’s now look at some compelling reasons to invest in email tracking:


Benefits of Email Tracking

Email tracking comes with a wide range of merits. Some common benefits you can acquire from email tracking include the following:


1. Identifying and Understanding Prospects in the Sales Cycle

Email tracking is a tool that works in the background without interruption. As noted above, it notifies the sender when a sent email is being opened and links being clicked. With this, you can know your audience better. Knowing your audience helps you to create personalized emails based on the intended recipient’s taste and preferences. The good thing about email tracking, you no longer have to make shady interactions by asking, “Did you get my email?”


2. Providing Context

If your notifications show that someone has opened your email severally and perhaps clicked on your link a few more times, one thing is for sure. Chances are that they are interested in whatever you are offering. Take advantage of that and make a follow-up with prospects and existing clients. Make a call or drop an email to determine what they are planning concerning what you sent them.


3. Provides Data

As mentioned earlier, you need a predictable model for your business. You could use data from email tracking to obtain crucial statistical information about your business. With this, you can gauge progress and know your strengths and weaknesses better. It becomes easy to identify areas that need some tweaking to improve sales and results.


4. Builds Relationship

Regular communication via email cements a relationship. It will be your duty to make sure that you do not lose that client in whatever context. While you can use whatever is happening in your email to gain insight, you can also use the info to cultivate an ongoing business relationship.

email tracking


5. Saves Time

Email tracking is a game-changer, and it enables you to see what is happening on the other end of the recipient. For instance, if you sent the first email and got no response, it is probably a sign that they are not interested in your offer. Why should you keep on sending more? Similarly, if your contact is revisiting the link, you gotta catch that one before it falls. Maybe they are thinking of how to get back to you. Make that follow up and create a relationship.

Email marketing is, by far, one of the most effective ways to reach clients, pursue prospects, get leads, and enrich the sales funnel. Your efforts in it can perform even better if you embrace and understand email tracking. The above pointers will hopefully shed some light and add value to your business.


Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Email.

Why Your Business Should Hire a Digital Marketing Agency

A digital marketing agency handles promotional and marketing campaigns that help a business attract more customers. Why should your business hire one? What benefits can you get from an external marketing team? In this article, we’ll talk about digital marketing...

Digitally Transforming Your Business Communications to Support Marketing and Growth

Digital transformation is reshaping the way we do business in many different ways. From the way we generate leads and approach the art and science of sales, to the way we communicate internally and externally, there is no denying that digital technologies beg the need...

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

Facebook Competitors: Do They Have a Chance?

It’s a death by a thousand cuts that Facebook faces, both now and in the future of social media experiences. That’s not to say that Facebook (now termed, Meta) is going to go away, just that it’s no longer the big bully on the block. There are scores of social media...

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

Read more articles about business.

5 Things to Consider Before Buying Stocks

5 Things to Consider Before Buying Stocks

  Building a successful business is one of the best ways to achieve financial freedom. Nonetheless, this does not mean that you should stop exploring other opportunities to boost your income. The options abound, and one that you might want to consider is...

15 Websites with Free Stock Images for Commercial Use

15 Websites with Free Stock Images for Commercial Use

Photography is an essential part of any design and finding the right commercial-use photos for free can be a challenge. Sure, you could find the standard stock photos of a person sitting in front of a computer or business professionals smiling in a conference room,...

How TikTok Is Changing The Way Businesses Advertise

How TikTok Is Changing The Way Businesses Advertise

  From old-fashioned word-of-mouth advertising, social networks have improved how businesses publicize their brands. There is a new world of digital marketing on Instagram, Facebook, YouTube, TikTok, etc. According to research, TikTok records over I 000,000,000+...

Understanding of Linux device driver development

Understanding of Linux device driver development

The creation of Linux device drivers is a highly demanded service provided by numerous IT companies. What is Linux? What are the functions of drivers in Linux-based solutions? How to develop these drivers? Find the answers in our article.     About Linux...

Share This