Why Instagram Matters: Statistics and Trends for Marketers

October 10, 2023

Among the many marketing tools, Instagram has become one of the most preferred go-to for many businesses. Its prominence is why there is an urgent need for companies to create and grow their Instagram accounts. One of the critical factors that makes this platform stand out from other social media sites like Twitter is the fact that it is highly visual.




Instagram is perfect for exhibiting and putting forth interesting, innovative, and fantastic products and services. The platform’s most well-known sectors include horticulture, interior design, beauty, food, travel, and fashion, among many others. Why do most businesses want to participate on Instagram, then?


Reasons Why You Should Get Your Business an Instagram Presence


We have compiled a list of reasons why it is essential for most businesses today to set up Instagram accounts.


1. Instagram Enhances Visibility With Engaging Visuals


It is no secret that visuals are one of the best ways you can lean on to get your message to the general public. This is why marketers use visuals in the social media marketing mix. Even when you use Instagram growth services that can help you get free 25 Instagram followers at first and increase your engagement, you’ll have to combine that strategy with high-quality posts to get the best results.


Instagram is the only platform capable of this vivid form of marketing. There are interactive visuals courtesy of Instagram’s news feed. The scheduling tool does a fantastic job, surpassing other social media platform-sharing capabilities while maintaining quality.


2. Access to Millions of Users


Over one billion people use Instagram, most of whom are young; as a result, businesses’ jobs are easier because they can gain a limitless number of followers after setting up their profiles and publishing their material. According to Statista data, 63% of people in the United States access Instagram daily; this number goes up to 97% for the monthly data. These numbers are too big for anyone looking to grow or have a business to ignore. The right marketing strategies will help you grow your Instagram account and reap the benefits.


3. Instagram Makes Business More Relatable


Using Instagram effectively will help your business come to life, as many people deem most firms faceless organizations. One of the ways most companies do this is through live events and Instagram stories. The stories cover the behind-the-scenes and dig deep into the people who work there—videos of how to use some of your products or how they make them also attract a viewership. Live events help to build trust, rapport, and credibility with the people following you. Setting up Q&As where people ask questions and get the information they inquire about will help create a bond with the community you are building.


4. The Power of Mobile


It is not surprising that most users spend a lot more time on their phones surfing this platform, and the majority of users spend more than 50% of their time on social media. As long as you ensure your content is well-curated for mobile phone screens and accessibility, you can garner enough followers to create a sustainable market for your business. The platform also has a much cleaner style than the cluttered view on Facebook, so you should prioritize Instagram posts to ensure maximum reach and engagement.


5. Insights Are Useful


Feedback is critical when you are trying to grow, and luckily, Instagram has provided and catered to businesses to simplify the process. This includes providing insights that provide specific pertinent information about the people who follow you and how the content is performing. Using this data is excellent in informing you on improving your online campaign. The information you get from insights includes your followers’ location, ages, and time spent on these apps. You can also have a look at how each of your posts does. Which position did well when posted at a particular time, and what was the number of engagements on each post?


6. Opportunity to Be Creative


Instagram provides much room for creativity, which comes down to your marketing team. There are many ways to add customers, gain followers, and overall draw attention to your followers.


Giving your business a personality goes a long way to ensure that people want to associate themselves with your brand. You can try out many things here; thriving businesses’ most widespread strategies include having social media contests, creating interactive videos and vivid images, giving shout-outs, and posting high-quality photos.


It should be a given that whatever content you post is of the best quality. Suppose you are an upcoming business and cannot afford to get a professional photographer. In that case, you can purchase a decent camera and lights and showcase your products and services in the best quality possible.


7. Any Business Can Do Well on Instagram




Considering the number of people on the platform from different locations, ages, hobbies, and likes, it is safe to say that any business could use an Instagram account and is bound to get a decent following with little effort. As long as you put in the work and have a promising strategy, your business, no matter the type, will eventually grow. You also need patience to see it through; success doesn’t come overnight. Regular posting at a scheduled time and posting content that will increase brand awareness is undoubtedly the way to go.


The Love Marketers Have for Instagram


Influencer marketers are moving away from advertising on television to digital and e-commerce platforms. Today, giant chunks of budgets go towards influencers. Additionally, marketers are moving towards Instagram, which is essential for campaigns. The platform also has new features that make life much easier for marketers. These include link stickers, which you can find on Instagram stories for all accounts as opposed to when it was available for verified accounts or people with 10,000 plus followers. Small companies and micro-influencers can get on board now and grow their businesses. The new professional dashboard is also great at supporting creators. These and so much more are why marketers love this platform.



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