Why Your Website May Not Be Ranking Despite A Solid SEO Strategy

August 30, 2023

Over the years, search engine optimization has emerged as the backbone of digital marketing. Despite the fast results of paid advertising and personalization of email marketing, organic SEO continues to go strong. A robust SEO strategy can make your website visible by taking it to the top of search rankings and helping it sustain its position.




What goes into crafting a result-oriented SEO plan? That’s a question with hundreds of answers because different approaches work for different websites. There’s no proven formula for a successful ranking strategy, which adds to the complexity of SEO.


Challenges and Complexities of SEO


With SEO, things are not as simple as they sound because search ranking algorithms change often. Did you know that Google updates its algorithms 500-600 times a year? Apart from minor updates, the major ones can shuffle rankings unexpectedly. 2023 has already witnessed two big algorithm updates, first in March and then in August.


The sheer number of ranking factors is another factor adding complexity to SEO results. You may cover areas like speed, responsiveness, backlinks, and content. But hundreds of other factors may go wrong, pushing your website down. Even the best SEO plans can fail at the outset or stop working after a while. Knowing what can go wrong can help you deal with the situation.


Here are some reasons your website may fail to rank even with a robust SEO strategy:


Overlooking Search Intent


When potential buyers look for a brand, product, or service on search engines, they have a specific intent in mind. Your SEO strategy may follow your target audience, but what if it isn’t focusing on search intent? You cannot expect results without creating content to match their intent and address their needs.


Search intent determines the most relevant keywords to optimize your content for higher ranking. Here are the four types of user intent:

  • Informational: When people search for information, “how-to” content pieces get the best traction.
  • Navigational: Searchers want to check a specific website, product page, or service page.
  • Commercial: Users with commercial intent search and visit websites to do market research.
  • Transactional: Users want to close a transaction, such as buying a product or service.


Missing Out On Local SEO




SEO isn’t just about ensuring outreach to a country-wide or global audience. Missing out on local SEO can affect your overall search ranking.  Consider the example of Columbus, a growing mecca for small businesses. The competition is stiff in this market, regardless of the domain. Unless you have a website ranking on top, you won’t be visible among hundreds of competitors.


Additionally, you should have a well-optimized Google Business Profile to appear among top local searches. A Columbus SEO company can help you cover both aspects. These elements play a crucial role in ensuring sustainable search rankings. The good thing about collaborating with a local SEO provider is that they have a foresight of competitor strategies and market factors.


According to ForeFront Web, your rankings may suffer when competitors have a better SEO strategy. Alternatively, it may happen when your website does not represent the search criteria well enough. A comprehensive, long-term strategy addressing local and global ranking factors can be a savior.


Lack of Enough Inbound Links


A healthy inbound link profile translates into a high ranking in search engines. Seasoned SEO marketers often emphasize the value of natural backlinks from high-quality, relevant sites in this context. For a layman business owner, the number of links matters more, but the truth is that quality is paramount to a healthy backlink profile.


Not having enough high-quality backlinks from relevant sources can lead to a drop in rankings despite a robust SEO plan. Search engines will hardly bother about a site not linking to other sites in the same industry. At the same time, it lowers your chances of attracting referral traffic through other websites in your niche.


There are no shortcuts to building better inbound links for a stronger profile and higher ranking. You should groom your profiles, reach out to niche leaders, publish articles online, review industry products, and comment on others’ blogs. Most importantly, stay consistent with these efforts and avoid black-hat practices because they can lead to penalties.


The Bottom Line


With SEO, there is no proven way to succeed, even when you have a foolproof plan aligning with best practices. Things may still not work for your website, and you may notice it slipping down search rankings despite your hard work and consistency with SEO.


Dig deep to understand the reason for the dip and address the issue to maintain your ranking. Also, keep a close eye on algorithms because even the best strategies can lose relevance with an update. The best piece of advice to sustain and thrive is to constantly track, measure, monitor, and improve your SEO strategy.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

8 Effective Marketing Techniques That All Non-Profits (However Small) Can Use

Regardless of size, every non-profit can benefit from employing effective marketing techniques, and indeed this is a must if you want to bolster your fundraising efforts and support your cause more successfully.     With that in mind, here are some top...

How to Boost Employee Engagement in Your Company: A Guide

Employee engagement is more than just a buzzword in the corporate world. It's a vital factor that directly influences a company's success and productivity. Engaged employees are not only happier and more satisfied in their roles, but they also contribute significantly...

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

The Strength of Immutable Backup in Data Protection

In today's highly competitive business world, data offers companies a life line. It underpins their operations, drives decisions, fuels innovation. It also lays the groundwork for businesses to build solid strategies, understand their customers and track what’s going...

3 Potential Website Design Flaws Law Firms Should Avoid

The legal industry has been among the slow adopters of digital technologies, but the pandemic emerged as a tech disruptor. Like all other businesses, law firms were forced to adopt remote work and virtual consultations. Tech transformation is essential to stay on top...

How to Implement a Conversion-Focused SEO Strategy

Search engine optimization entails optimizing websites to rank on top of search engine results and attract traffic. Without having a website visible on the top of search pages, you hardly have a chance to score visibility, traffic, and leads. Imagine beating thousands...

Small Business Web Wizardry: How to Make Your Site a Marketing Marvel

When it comes to marketing, small businesses usually turn to social media. However, with the right strategies in place, these businesses can turn their website into a marketing marvel as well.      According to Small Business Trends, spending between 7 and...

5 Content Writing Tips to Promote Your Medical Spa on LinkedIn

In the ever-evolving world of digital marketing, LinkedIn has emerged as a powerhouse for professionals across various industries. For medical spas seeking to promote their services, LinkedIn offers a unique platform to connect with potential clients and industry...

Read more articles about business.

How to Improve Your Business’s Image

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

15 Ways to Increase the Profitability of Your Trucking Business

15 Ways to Increase the Profitability of Your Trucking Business

The trucking business is very profitable. But initially, you might face some challenges to increase profitability as it is a competitive market. However, there are certain steps you can take to increase your profitability.   But before that, you need to...

The Benefits Of A Dedicated Business Bank Account: Why It Matters

The Benefits Of A Dedicated Business Bank Account: Why It Matters

Venturing into the entrepreneurial treasure hunt? You're juggling a lot, from crafting the golden product to netting valuable clients. But here's the golden goblet of success: a rock-solid financial fortress. And the jewel in the crown? Keeping your personal treasure...

Top Tips On Rolling Out An Employee Engagement Survey

Top Tips On Rolling Out An Employee Engagement Survey

It is safe to say that for the majority of businesses, when you have a great team working for you, you will want to keep them happy. That way, you have a better chance of retaining them and keeping that hard work ethic and positivity in the workplace, where you, your...

Share This