Why Your Website May Not Be Ranking Despite A Solid SEO Strategy

August 30, 2023

Over the years, search engine optimization has emerged as the backbone of digital marketing. Despite the fast results of paid advertising and personalization of email marketing, organic SEO continues to go strong. A robust SEO strategy can make your website visible by taking it to the top of search rankings and helping it sustain its position.




What goes into crafting a result-oriented SEO plan? That’s a question with hundreds of answers because different approaches work for different websites. There’s no proven formula for a successful ranking strategy, which adds to the complexity of SEO.


Challenges and Complexities of SEO


With SEO, things are not as simple as they sound because search ranking algorithms change often. Did you know that Google updates its algorithms 500-600 times a year? Apart from minor updates, the major ones can shuffle rankings unexpectedly. 2023 has already witnessed two big algorithm updates, first in March and then in August.


The sheer number of ranking factors is another factor adding complexity to SEO results. You may cover areas like speed, responsiveness, backlinks, and content. But hundreds of other factors may go wrong, pushing your website down. Even the best SEO plans can fail at the outset or stop working after a while. Knowing what can go wrong can help you deal with the situation.


Here are some reasons your website may fail to rank even with a robust SEO strategy:


Overlooking Search Intent


When potential buyers look for a brand, product, or service on search engines, they have a specific intent in mind. Your SEO strategy may follow your target audience, but what if it isn’t focusing on search intent? You cannot expect results without creating content to match their intent and address their needs.


Search intent determines the most relevant keywords to optimize your content for higher ranking. Here are the four types of user intent:

  • Informational: When people search for information, “how-to” content pieces get the best traction.
  • Navigational: Searchers want to check a specific website, product page, or service page.
  • Commercial: Users with commercial intent search and visit websites to do market research.
  • Transactional: Users want to close a transaction, such as buying a product or service.


Missing Out On Local SEO




SEO isn’t just about ensuring outreach to a country-wide or global audience. Missing out on local SEO can affect your overall search ranking.  Consider the example of Columbus, a growing mecca for small businesses. The competition is stiff in this market, regardless of the domain. Unless you have a website ranking on top, you won’t be visible among hundreds of competitors.


Additionally, you should have a well-optimized Google Business Profile to appear among top local searches. A Columbus SEO company can help you cover both aspects. These elements play a crucial role in ensuring sustainable search rankings. The good thing about collaborating with a local SEO provider is that they have a foresight of competitor strategies and market factors.


According to ForeFront Web, your rankings may suffer when competitors have a better SEO strategy. Alternatively, it may happen when your website does not represent the search criteria well enough. A comprehensive, long-term strategy addressing local and global ranking factors can be a savior.


Lack of Enough Inbound Links


A healthy inbound link profile translates into a high ranking in search engines. Seasoned SEO marketers often emphasize the value of natural backlinks from high-quality, relevant sites in this context. For a layman business owner, the number of links matters more, but the truth is that quality is paramount to a healthy backlink profile.


Not having enough high-quality backlinks from relevant sources can lead to a drop in rankings despite a robust SEO plan. Search engines will hardly bother about a site not linking to other sites in the same industry. At the same time, it lowers your chances of attracting referral traffic through other websites in your niche.


There are no shortcuts to building better inbound links for a stronger profile and higher ranking. You should groom your profiles, reach out to niche leaders, publish articles online, review industry products, and comment on others’ blogs. Most importantly, stay consistent with these efforts and avoid black-hat practices because they can lead to penalties.


The Bottom Line


With SEO, there is no proven way to succeed, even when you have a foolproof plan aligning with best practices. Things may still not work for your website, and you may notice it slipping down search rankings despite your hard work and consistency with SEO.


Dig deep to understand the reason for the dip and address the issue to maintain your ranking. Also, keep a close eye on algorithms because even the best strategies can lose relevance with an update. The best piece of advice to sustain and thrive is to constantly track, measure, monitor, and improve your SEO strategy.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

7 Ways Arizona Is Becoming a Hotspot for the Tech and eSports Industry

On the lookout for the next big tech and eSports hub? Look no further than Arizona—a state that's turning heads in these industries. With an unexpected rise within the technology scene and a burgeoning eSports community, Arizona is earning its stripes as a hotspot for...

Unlocking Sustainable Ecommerce Growth: Expert SEO Strategies

E-commerce opens access to global digital storefronts and customers. However, the virtual venue remains competitive, requiring innovative promotion to drive and convert browse traffic into cost-effective sales.     Neglecting search engine optimization cedes...

How to Add Chapters to YouTube Videos: Step by Step Guide

Video content reigns supreme on platforms like YouTube, captivating audiences with diverse interests. Among the myriad of features that enhance viewer experience, video chapters stand out for their ability to make videos more accessible and navigable. Video chapters...

Top 6 Multi Vendor Marketplace Platforms for E-commerce

In the era of online shopping, creating a prosperous marketplace is crucial for businesses.     This is a platform that allows multiple vendors to sell their products on the same website like a shopping mall. It means having your virtual store inside a huge...

The Best Virtual Cards for Google Ads

In today's world, where electronic payments have become an integral part of our everyday lives, more and more people tend to have a large number of bank cards.     One of the main reasons why people prefer to have a large number of bank cards is the ability...

Shopping Cart Functionality: The Key to E-commerce Success

There is one thing without which customers won’t be able to shop online – an ecommerce shopping cart! This feature allows you to browse through virtual shelves, pick the desired products, and easily complete the purchase with a simple click.   So, it is important...

Tips For Using Percent To Fraction Conversion in Sales and Marketing Analytics

In this modern age, sales and marketing analytics require you to be precise in all aspects and calculations. The percentage is related to aspects like conversion rates, growth, or market shares.     Expressing percentages in fractions helps in a clear...

Best YouTube Promotion Services to Boost Your Channel

There is a problem every YouTuber faces: finding your devoted audience. Nothing is more frustrating than spending days making your video only to see no feedback. But what if I tell you that there is a secret remedy? Your magic key to success is YouTube promotion....

Read more articles about business.

COD Affiliate Network: Expanding Opportunities with TerraLeads

COD Affiliate Network: Expanding Opportunities with TerraLeads

  Affiliate programs are one of the popular ways to earn money online, whether pursued passively or actively. While there are numerous remote job opportunities available online, an increasing number of individuals are opting for traffic affiliate marketing. To...

How to Optimize Your Construction Business for Increased Revenue

How to Optimize Your Construction Business for Increased Revenue

  In today's competitive construction industry, optimizing your business for increased revenue is not just a desire but a necessity. With changing market dynamics and evolving customer expectations, staying ahead requires strategic planning and implementation....

Understanding Digital PR and Its Impact On Your Business

Understanding Digital PR and Its Impact On Your Business

  Small and established businesses significantly benefit from a strong digital PR and marketing strategy. Having a clear and well-laid-out digital public relations strategy is important for businesses. Unfortunately, most businesses refer to business relations...

How To Setup Your Business For Free Organic Lead Generation?

How To Setup Your Business For Free Organic Lead Generation?

  Ever wonder how some businesses seem to attract customers like bees to honey, without spending a dime on advertising? That, my friend, is the magic of free organic lead generation.   It's about getting people to naturally stumble upon your business and be...

Share This