Every day, new trends emerge in the world of digital marketing and search engine optimization (SEO). Yet, one influential strategy that continues to dominate the others is link-building.
According to the Search Engine Journal, link-building is one of the most important SEO strategies to exist. It helps search engines like Google see how many high-quality inbound links a website has. This, in turn, lets Google decide how well the site should rank on its search results.
When you build high-quality, authoritative backlinks, you significantly boost your website’s visibility and credibility in the eyes of search engines. Such a boost is especially vital for new businesses. If you’re starting a new business and would like it to have a strong online presence immediately, there’s no alternative to SEO link-building.
Having said all that, let’s explore a few super effective SEO link-building strategies that can help your new business gain more online visibility.
#1 Guest Posting: Forge Relationships and Build Authority
The concept behind guest posting is very simple. All you need to do is write informative and high-quality content for other websites with at least one link back to your own site. This helps acquire backlinks and, at the same time, exposes your brand to a broader audience.
To get started with guest posting, look for authoritative websites within your industry that accept contributions from guests. Reach out to them with a well-crafted pitch, showcasing your expertise and the value you can bring to their audience.
Once you secure a guest posting opportunity, create content that is both relevant and valuable to their readers. Make sure to include a link back to your website within the content or author bio.
When looking for a place to post your articles, search for a high domain authority (DA) website. According to LinkDaddy, the higher the domain authority score, the more visible your brand or content will be. External links from a high domain authority website can expect to receive a good number of views.
You can use a free domain authority checker to identify which websites will be perfect for hosting your content. Anything above 70 will be an excellent choice for guest posting. However, you can also guest post on sites with DA scores of 50-70.
#2 Broken Link-Building: Help Others, Help Yourself
Many sites on the internet have broken links which you can track down and replace with links to your own content. Such an approach helps those website owners fix their broken links, which is a must if they want to rank highly on Google. You, on the other hand, can get your own links to take the spots of the old broken ones.
There are many tools online that you can use to find broken links. Once you’ve done that, get in touch with the admins or owners of those websites and report to them about the broken links. Also, offer them your content as replacements for those broken links.
This strategy is a win-win, as it helps website owners improve their sites while you gain valuable backlinks. Remember, the key to success with broken link-building is to provide high-quality, relevant content that genuinely benefits the website’s audience.
#3 Influencer Outreach: Leverage the Power of Influencers
According to Forbes, influencer marketing has become increasingly popular in recent years, and it can also be a potent tool for building high-quality backlinks. Identify influencers in your niche who have a substantial following and credibility. Reach out to them and propose a collaboration that benefits both parties.
One effective way to approach influencer outreach for link-building is to offer to create valuable content for their audience. You can propose to write a guest post for their blog, contribute to their podcast, or provide insightful information for their YouTube channel. In exchange, request a backlink to your website within the content or video description.
#4 Resource Link-Building: Create Valuable Assets
Search Engine Land explains resource link-building as creating valuable, evergreen content that serves as a valuable resource for your industry. By developing in-depth guides, tutorials, infographics, or other informative content, you can attract backlinks naturally. Websites and bloggers looking for authoritative sources to link to may discover and link to your resource.
To succeed with resource link-building, identify gaps in your industry where comprehensive content is lacking. Then, create content that fills those gaps and provides unique insights or information. Ensure that your content is well-researched, visually appealing, and easy to understand.
Once your resource is ready, promote it to your target audience and relevant websites within your industry. Outreach to bloggers and website owners who might find your content valuable and ask them to consider linking to it in their posts.
Effective link-building is a crucial component of any successful SEO strategy. The strategies above can help your new business establish a strong online presence through link-building.
As it’s an ongoing process, it’s essential to prioritize quality over quantity when it comes to link-building. Always provide value to your target audience and industry before anything else. By implementing these strategies and remaining persistent, you can achieve sustainable SEO success for your new business.