4 Efficient Ways To Get Backlinks For SEO

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Created October 23, 2020

Backlinks are the signals that vouch for your site’s content. These links send signs to search engines that your website is worth checking, thereby supporting search engine optimization (SEO) efforts and results. But, some SEO practitioners may find it challenging to spread backlinks across the web. Continue reading the article to know four efficient ways to gain backlinks for SEO.  

 

 1. Resource Link Building 

Resource link building is the practice of building and spreading backlinks from webpages with curated links to external sites. In other words, if a link to your page is in a resource page, that URL will make the other webpage better than before. It’s because resource pages generally have designs that link to various high-quality content on other websites.

For example, your website showcases different cooking recipes. Search the Internet for high-ranking blogs or site owners with resource pages. Consider contacting the said sites and people to include your link to their resource pages. Some will have a ‘Suggest a resource’ link somewhere in their websites. Otherwise, a relatively simple email outreach should do the trick to have your link posted on the resource page.

Keep in mind that some site owners might demand a fee to have your backlink placed on their websites. The prices vary among different site owners, which means you may need to consider if you want to proceed with the transaction or not once you see the cost. 

 

How to find resource pages?  Scrolling down through seemingly endless search results for resource pages may take a significant amount of time and effort. Instead, aim to search for resource pages using specific search strings. For example, many websites tend to have their resource pages entitled ‘Links.’ Use this word as part of your search string for more accurate results.

Here are some example search strings you may use to help you find high-quality resource pages:

  • Keywords + intitle:links
  • Keyword + “helpful links”
  • Best (keyword) resources
  • Keyword + inurl:resources
  • Keyword + “useful links”

Note that the plus (+) symbol isn’t a requirement, but it may help with your search. However, the double quotations tell search engines for results containing the exact string. Hence, if you go back to the previous example about cooking recipes, your search string may look like ‘cooking recipes “helpful links.”’

 

2. Search For Broken Links

Another way to gain more organic traffic and build better SEO practices is to search for broken links. It may sound counterintuitive, but it might help increase your site’s rankings. This technique involves contacting site owners or webmasters about broken links on their websites. But, you don’t stop at that point as you suggest replacing those lost links with backlinks directing to your site.

You may also use the search strings mentioned in the previous section to search for broken links. It’s because many online portals tend to disappear, and the links left behind in resource pages will point to nowhere. Keeping these broken links in websites might become detrimental to their SEO efforts. However, checking these links if they work might not be the most efficient method. Instead, you may consider using certain browser extensions that help you check the integrity of the links in a specific page.

 

 3. Help A Reporter Out (HARO)

HARO is a service connecting online journalists with a broad range of resources. This connection among different journalists provides you with several backlinking opportunities.

This service sends several queries to different journalists three times a day. Then, these queries travel to multiple categories, spanning various sectors. Therefore, HARO might be an excellent option to gain several backlinks in relatively any industry to enhance SEO rankings.

Here’s how you can use HARO to your site’s SEO advantage:

  • Start by visiting the HARO website. Here, choose the ‘I’m a Source’ link before clicking the ‘Subscribe Now’ button. Choose from one of the four plans, which are Free, Standard, Advanced, and Premium.
  • Fill in company details. Then, you can receive emails from HARO.
  • Read the three emails you receive daily. These messages should contain categorized queries, like business, health, and technology.
  • Search for relevant queries. Proceed to answer these queries for chances to gain backlinks. Note that not every link generated is valuable. Therefore, only pick the queries that match your site’s SEO objectives.
  • Deliver your pitch. Send a pitch to the journalists while ensuring that your bid is short yet sweet. Don’t compromise quality over sounding technical. Also, make it easy for the other party to create the backlink for you by providing relevant information about your brand, such as your headshot and company logo.

The next step is to wait after sending your pitch. Many journalists will reply in about 24 to 48 hours. You may also follow the author or media entity’s news feed to monitor your pitched placement.  

4. Take Advantage Of Client Relationships

If you run an online business, you might have already come across customers with websites. Use these elements to your site’s advantage by asking them to form a link pact. In other words, ask if you can link to your client’s website and they can place a link to your site in exchange.

You may not need to write extensive articles to place a client’s link, albeit that’s still an option. Instead, you might consider creating a resource page for your clients’ companies. For example, you can place the links to your stockists into a resource page. Consequently, you may ask to leave testimonials in your clientele’s pages that provide backlinks to your website.

Remember, don’t attempt to send fake testimonials for backlinking. It’s a shady and unethical practice, which might result in getting your comment deleted and letting your brand earn negative feedback.

 

Final Words

HARO, resource link building, client relationships, and broken link research are few of the various ways you can efficiently gain more backlinks for your site’s SEO. Follow this guide, and you might see positive results in your search engine rankings soon. Also, remember to use legit off-page SEO practices. Otherwise, search engines will find out that you’re cheating, which may decrease your site’s rank.

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