5 Reasons Why Organic Traffic Is Important for E-Commerce Stores

business clock icon
Created August 23, 2020

E-commerce stores are continuously on the rise, thanks to the convenience and great quality of services they offer.

Customers no longer have to browse dozens of brick and mortar shops to find what they need. With just a click of a mouse, they can purchase all the products they want without wasting time. E-commerce can be an extremely lucrative business field but only if you know how to drive enough traffic to your online store.

While some business owners turn to paid ads to get the job done, those who run fairly new e-commerce stores like to rely more on organic traffic. But, why is organic traffic so important to the e-commerce sector? Read on to find out.

web design

Avoiding Paid Ads

Paid ads are a tried-and-true marketing strategy, but it seems like they have lost favor in recent years. As a surprising report explains, 85% of consumers have a negative idea about paid ads, as they believe them to be intrusive. In fact, the intrusive nature of this marketing technique detracts from the overall experience of your customers, not to mention that it is simply off-putting.

Moreover, some even believe that e-store owners who depend on such ads are overcompensating because they think that their products or website design cannot garner enough attention on their own. Because Google also collects data from its users to customize the advertisements they end up seeing, most buyers now think that this marketing strategy is linked to nefarious activities, which may prompt them to steer away from your store altogether.

So, as you can see, organic traffic is your best bet now, considering that paid ads are no longer effective.

 

Cutting Costs

Who does not like saving money? No one! As the owner of an e-commerce store, cutting costs might be one of your main concerns. While you may think that it is impossible to reduce expenses and drive more traffic to your website at the same time, this could not be further from the truth.

The folks at Authority.Builders assert that white hat SEO techniques like building backlinks and increasing your ranking on search engine results pages are guaranteed to help you reduce costs and attract more customers. By relying on organic traffic, you can put your capital to good use by employing it to grow your business instead of dedicating it to paid ads.

 

Increasing Sales

Your top priority should be increasing your sales. All e-commerce businesses strive to increase their profit margin, and by driving more traffic to your store, you can easily achieve this.

If your website attracts a lot of organic traffic every day, this ups its chances of converting more leads into real clients. Not only this, but organic traffic also broadens your customer base, allowing you to dominate your niche and grab the attention of even more clients. As your sales increase, you will notice a significant surge in your profits. This surplus will allow you to invest in more sophisticated marketing plans and increase your reach.

 Driving more traffic to your e-Commerce store is just one piece of the puzzle though. Customer retention is also an incredibly important part of your e-Commerce strategy and while you should place a large emphasis on organic traffic, you have to remember to keep your current customers happy and coming back for me.

Growing Your Business

Having a stagnant business is a sign that it is well on its way to collapsing. To be frank, today’s market is not kind to new businesses, especially e-commerce stores. Since you are facing tough competition, you should do all you can to grow your store.

As we’ve already mentioned, organic traffic enhances your conversion rates and increases your store’s sales, which makes it a fantastic way of expanding your business. Because organic traffic gives you the surplus you need to grow, you will be able to eliminate your competitors and forge meaningful partnerships with influential people that can help you take your business to new heights.

 

Improving Your Service

Generating organic traffic hinges on SEO (search engine optimization) techniques. Such techniques include improving your website’s speed, enhancing its design, and making it mobile compatible. So, by just striving to increase your website’s organic traffic, you will be essentially enhancing your users’ overall shopping experience. This will generate more buzz around your brand and encourage your loyal clients to recommend your store to their friends and families.

As you can see, increasing organic traffic is not a short-term plan to up your sales like paid ads, but it is a long-term strategy whose benefits will reflect on your business for years to come. By improving the quality of the service you are offering, either by delivering to more areas or getting more high-end products, you can guarantee that your business will stay relevant for longer.

Because there are many e-commerce stores that offer a wide variety of products, you need to set yourself apart from the competition, and organic traffic is a simple and cost-effective way of achieving this. Since it helps you cut costs, attract more customers, and improve your services, organic traffic is much more than a neat SEO trick. By using the right keywords and polishing up your store’s interface, you can increase its traffic without breaking the bank.

Jolene Rutherford

Jolene Rutherford is a marketing specialist – turned blogger. Interested in digital marketing and new technology trends. Love sharing content that can help and inform people.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about eCommerce.

Designing for Conversions: 7 UX Best Practices for Ecommerce

Trends in ecommerce are constantly changing. Some may only stick around for a week, while others can be catalysts of massive industry shifts. While we struggle to come up with examples of the former, mobile and online shopping immediately come to mind in the latter...

What You Should Know About Shopify Plus

Shopify Plus is a fully hosted, cloud-based e-commerce platform that can accommodate up to 3 million visitors per second and about 10,978 orders per minute, with a 99.99 percent uptime, allowing merchants to concentrate on business expansion. It's perfect for...

5 Critical Tips for Building a Successful Online Business

5 Critical Tips for Building a Successful Online Business Created September 24, 2020 We all hear success stories from ordinary people who were once just like us but had an amazing idea and the guts to leave everything behind in favor of pursuing their dream. And now...

How to Build a Business App That Generates Quality Leads

How to Build a Business App That Generates Quality Leads Created August 8, 2020 While you may already have a successful business website and blog in place, keeping up with the times and going one step further by creating an app can be a great way to build strong...

11 Best Ways to Boost E-Commerce Sales Fast

11 Best Ways to Boost an eCommerce Website Created July 28, 2020 These days e-commerce is becoming really popular and today everyone is trying to sell products & services online. Getting more customers and sales is the main objective of all e-commerce businesses....

Why B2B E-Commerce Is a Top Growth Sector Today

Why B2B E-Commerce Is a Top Growth Sector Today Created June 25, 2020 The global B2B industry is showing no signs of slowing down and paired with today’s technological advancements; it has created immense opportunities for businesses to grow. As the Coronavirus...

6 Essentials of a Successful B2B Marketing Strategy

6 Essentials of a Successful B2B Marketing Strategy Created June 15, 2020 As more and more businesses enter the market, making yours stand out becomes all the more crucial. On top of that, customers’ tastes and perceptions are also constantly changing. So, your firm...

6 Powerful Ways to Increase Your Online Sales

6 Ways to Increase Your Online Sales Created May 25, 2020 Now that the brunt of global commerce and trade is shifting to the online realm due to the fact that half the world is on lockdown and that businesses are forced to integrate eCommerce into their operations,...

Read more articles about marketing.

2021 Trend: Nano and Micro-Influencer Marketing for Higher ROI

2021 Trend: Nano and Micro-Influencer Marketing for Higher ROI

With COVID-19 continuing its course and minimizing all types of human contact (and the marketing opportunities that come with large gatherings), many struggles continue to weigh down on companies across the country. With struggles come cuts, and marketing departments...

How Can Video Brochures Compliment Your Digital Marketing Strategy

How Can Video Brochures Compliment Your Digital Marketing Strategy

In this modern-day and age, you need to be able to adapt to fast-paced marketing trends if you want your business to thrive. This means that apart from traditional marketing methods, you should also take the time to explore other marketing strategies, particularly...

Seven Powerful Ways To Market Your New And Existing Products

Seven Powerful Ways To Market Your New And Existing Products

Producing goods requires a lot of planning. From the conception stage down to factory production and product registration involve time and resources. But the big question is the marketing angle? How do you market your product, either existing or new? What type of...

6 Proven Methods That Can Perfectly Promote Your Business

6 Proven Methods That Can Perfectly Promote Your Business

There are several blog posts, books and courses on how to start a business in any field, but many of these do not cover basic hacks on how to promote your trade to make it reach people and convert them to potential customers. This needs to be addressed, so...

Local Marketing Tips and Tricks From the Pros

Local Marketing Tips and Tricks From the Pros

It is no surprise that marketing today is a core activity of every business. As more businesses find themselves surrounded by competitors, the challenge to grow their own business becomes bigger. The race to which one will survive and grow gets tenser. Marketing can...

How to Measure Your Marketing Effectiveness

How to Measure Your Marketing Effectiveness

Your marketing effectiveness is essentially how well your marketing strategies are doing. If they are doing well and making an impact, your marketing effectiveness will be high. If they appear to be doing nothing at all, then their effectiveness is low. In order to...

Share This