Marketing is one of the most important areas in business. Without marketing, a business can’t generate leads, which means that it can’t generate customers. There are lots of different ways for businesses to market themselves. In the 21st century, the most...
Most business owners work very hard to spread the word about their products/services. On average, small business owners spend around 10% of their gross income on marketing and advertising. Some business owners make the mistake of using dated and ineffective...
Pay-per-click (PPC) is a paid advertising model used to drive more traffic to a website. PPC ads include search, display, shopping, local search, and such other ads, and they can be found on mobile apps, websites, and social media platforms. When used properly,...
As a business, have you just started using Instagram to market to your target audience, but don’t really know what you are doing? Are you having trouble with your Instagram marketing and want to know how you can boost it a bit? Social media has upended the...
The traditional way of marketing is outdated and the industry is being revolutionized making it easier than ever to advertise. Everyone is now connected through the internet and social media is at the heart of this connection. With more than 1 billion active users,...
It can be tough to keep up with the daily social media scene. Every day new strategies and marketing techniques are being released which makes it a challenge to determine which ones are worth investing your time in. One goal that any company has is to make...
