Choosing SEO Metrics That Matter: A Guide for Business Owners

August 11, 2023

Over the years, search engine optimization has become more than keyword research, content optimization, and link building. It is a result-oriented marketing strategy that measures numbers, evaluates tactics, and continuously optimizes itself. SEO metrics help in making the outcomes actionable and measurable.

 

Working without metrics is like shooting in the dark, hardly knowing whether your work is paying off. Following a cookie-cutter approach with metrics is even worse because every business has different needs and goals. You need to look for the ones that show the areas for improvement rather than only highlighting where you are winning.

 

Choosing-SEO-Metrics-That-Matter-A-Guide-for-Business-Owners-001

 

According to a recent survey, only 44% of North American businesses currently implement an SEO strategy. That means you may not have a lot of insights into SEO metrics as a beginner. Following the basics like organic traffic, search visibility, clicks, conversions, rankings, bounce rates, and revenues seems like the best bet.

 

But you may end up with tons of data that might overwhelm you without serving real value. The hard truth is that you should be selective enough to focus on the metrics that actually matter to your business. Here are a few tips for picking these metrics.

 

Define and Understand Your Audience

 

According to a HubSpot survey, only 42% of marketers have basic information about their target audience. That’s where most beginners go wrong with SEO because every strategy should have your audience as its foundation. It also applies to the metrics you choose to define the success of your SEO plan in the long run.

 

Before planning your measurement strategy, you need to dig deep to find a few things about your target buyers. Consider what motivates them or holds them back. Think of what may push them forward in a journey. According to Sapid SEO Company, target audience analysis is the mainstay of SEO, regardless of the industry.

 

Gathering relevant data requires a multi-pronged approach because your target audience may be at different locations. You can conduct surveys, engage in social listening, organize client persona workshops, and leverage CRM data to get details such as demographics, motivations, thoughts, and actions.

 

Conduct Channel Research

 

Choosing-SEO-Metrics-That-Matter-A-Guide-for-Business-Owners-002

 

Choosing the right SEO metrics is a long journey, and defining your target audience is only the first step. A business uses multiple audience engagement channels, so it is crucial to gather quantitative data to establish the opportunity on the varying channels. While conducting channel research, you need to cover the following:

 

  • Keyword research and search trends
  • Audience insights and targeting
  • Competitor review
  • Social media trends
  • Current Performance audit

Build your Customer Journey Map

 

After gathering customer, keyword, and channel-specific search data, you are all set to build your customer journey map. It is the time you will see and filter the SEO metrics for your business. After mapping each buyer persona’s touchpoints, thoughts, feelings, and actions, you can understand their desired actions as they move down the buying funnel.

 

The standard customer journey includes four stages, with each stage having a set of relevant KPIs. Here is a checklist of SEO metrics to consider for different stages of the customer journey.

 

Stage 1: Awareness

  • User engagement
  • Downloads
  • Social follows
  • Newsletter signups
  • Video views
  • Saves/wish list
  • Dwell time
  • Next page flow

 

Stage 2: Consideration

  • Detailed content views
  • Live chats
  • Review interaction
  • FAQ interaction
  • Many of the awareness metrics

 

Stage 3: Purchase

  • Bookings
  • Inquiries and sales
  • Add to cart
  • Online visibility

 

Stage 4: Retention

  • Downloads
  • Newsletter signups
  • Newsletter engagement
  • Social engagement
  • Returning user rate
  • Referral/Discount code

 

Nailing the Metrics that Matter

 

The list of SEO metrics may seem too long and overwhelming to a beginner, but you need not follow up on all of them. Let the customer journey define your SEO measurement strategy.

 

For example, you can initially track a specific set of metrics to see where most of the action happens. For some business owners, downloads may be the most active part of the awareness stage, while video views may be busier for others.

 

A hit-and-trial approach can help you nail the metrics that matter for your business. At the same time, be receptive to changes because you may need to switch to different ones due to changes in external factors like audience expectations and market trends.

 

Summing Up

 

Choosing the right SEO metrics can reduce your workload and provide relevant insights instead of loading you with tons of numbers. Moreover, the strategy offers clear data regarding where performance falls short. You can focus on these factors and get the best outcomes with your SEO strategy.

 

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

7 Ways Arizona Is Becoming a Hotspot for the Tech and eSports Industry

On the lookout for the next big tech and eSports hub? Look no further than Arizona—a state that's turning heads in these industries. With an unexpected rise within the technology scene and a burgeoning eSports community, Arizona is earning its stripes as a hotspot for...

Unlocking Sustainable Ecommerce Growth: Expert SEO Strategies

E-commerce opens access to global digital storefronts and customers. However, the virtual venue remains competitive, requiring innovative promotion to drive and convert browse traffic into cost-effective sales.     Neglecting search engine optimization cedes...

How to Add Chapters to YouTube Videos: Step by Step Guide

Video content reigns supreme on platforms like YouTube, captivating audiences with diverse interests. Among the myriad of features that enhance viewer experience, video chapters stand out for their ability to make videos more accessible and navigable. Video chapters...

Top 6 Multi Vendor Marketplace Platforms for E-commerce

In the era of online shopping, creating a prosperous marketplace is crucial for businesses.     This is a platform that allows multiple vendors to sell their products on the same website like a shopping mall. It means having your virtual store inside a huge...

The Best Virtual Cards for Google Ads

In today's world, where electronic payments have become an integral part of our everyday lives, more and more people tend to have a large number of bank cards.     One of the main reasons why people prefer to have a large number of bank cards is the ability...

Shopping Cart Functionality: The Key to E-commerce Success

There is one thing without which customers won’t be able to shop online – an ecommerce shopping cart! This feature allows you to browse through virtual shelves, pick the desired products, and easily complete the purchase with a simple click.   So, it is important...

Tips For Using Percent To Fraction Conversion in Sales and Marketing Analytics

In this modern age, sales and marketing analytics require you to be precise in all aspects and calculations. The percentage is related to aspects like conversion rates, growth, or market shares.     Expressing percentages in fractions helps in a clear...

Best YouTube Promotion Services to Boost Your Channel

There is a problem every YouTuber faces: finding your devoted audience. Nothing is more frustrating than spending days making your video only to see no feedback. But what if I tell you that there is a secret remedy? Your magic key to success is YouTube promotion....

Read more articles about business.

COD Affiliate Network: Expanding Opportunities with TerraLeads

COD Affiliate Network: Expanding Opportunities with TerraLeads

  Affiliate programs are one of the popular ways to earn money online, whether pursued passively or actively. While there are numerous remote job opportunities available online, an increasing number of individuals are opting for traffic affiliate marketing. To...

How to Optimize Your Construction Business for Increased Revenue

How to Optimize Your Construction Business for Increased Revenue

  In today's competitive construction industry, optimizing your business for increased revenue is not just a desire but a necessity. With changing market dynamics and evolving customer expectations, staying ahead requires strategic planning and implementation....

Understanding Digital PR and Its Impact On Your Business

Understanding Digital PR and Its Impact On Your Business

  Small and established businesses significantly benefit from a strong digital PR and marketing strategy. Having a clear and well-laid-out digital public relations strategy is important for businesses. Unfortunately, most businesses refer to business relations...

How To Setup Your Business For Free Organic Lead Generation?

How To Setup Your Business For Free Organic Lead Generation?

  Ever wonder how some businesses seem to attract customers like bees to honey, without spending a dime on advertising? That, my friend, is the magic of free organic lead generation.   It's about getting people to naturally stumble upon your business and be...

Share This