Designing for Conversions: 7 UX Best Practices for Ecommerce

April 13, 2021

Trends in ecommerce are constantly changing. Some may only stick around for a week, while others can be catalysts of massive industry shifts. While we struggle to come up with examples of the former, mobile and online shopping immediately come to mind in the latter category. Internet users have become more discerning and pickier than ever. If they deem a website unattractive, they’ll simply leave and look elsewhere. Let’s face it; whatever niche you’re in, you’re far from being the only option. This is why any ecommerce store that aspires to be successful should use custom web development to design a store that is not only aesthetically appealing but easy to use and navigate. If you can make the user experience second-to-none, chances are you’ll be able to convert more prospects. custom web development

7 Ecommerce User Experience Practices You Should Employ ASAP

The idea behind user experience is to get inside your end users’ heads and determine what it takes to give them an enjoyable and relatively simple shopping experience. In ecommerce, UX also extends to the perception your user has of your website after interacting with it. Let’s look at the seven most effective ways to leave an excellent impression on your website visitors.

Straightforward and Intuitive Navigation

Making an intuitive and user-friendly website may sound simple enough, but unfortunately, it isn’t. A layperson may think that all it comes down to is sticking a few clickable tabs and CTAs on the page and putting a search bar at the top constitutes well-thought-out navigation, but the truth is much more complex. It may even be best to leave the task to professional UX design agencies like the ones in this article.

For example, you might not even need a search bar if your product groups and sections are precise and well defined. You could take care of navigation through tabs and intuitive categories, leading directly to product pages. To start with, utilize all your preconceived knowledge. This is basically the expected behavior of your visitors from the moment they enter the store. You can obtain this information from your own experience with similar stores or by following your competition. Another helpful tip would be to keep your navigation items uniform across all pages. This includes all the menus, commands, buttons, and tabs. That way, your prospects will quickly get into the groove and intuitively navigate the website regardless of which page they are currently on.

Fast Payments and Streamlined Checkout Process

The simpler and easier you make it for your customers to convert, the more likely they are to do it. This fact does not need any statistical data to back it up, just common sense. With that in mind, here are a few pointers on how to increase sales by making things simpler and quicker for your customers:

  • Offer a variety of payment options.
  • Allow users to check out as guests; forcing people to sign up is a major conversion killer.
  • Provide money-back guarantees and other assurances of value.
  • Make your call-to-action buttons stand out.

By making the buyer’s journey as seamless as possible, you’ll avoid losing potential customers due to confusion or frustration.


Eye-Catching UI Elements

Slide-in (hamburger) menus may still have widespread use, even on the most popular apps and websites, but they’ve never been a particularly great solution. If you want to make things simpler for your users, get rid of your hamburger menu ASAP, especially on mobile. Although this may seem like a radical move, especially considering how often we see this menu on popular websites, the reasoning behind it is simple. The slide-in menu takes critical UI elements and hides them from the user, making every step one tap further away and thus needlessly complicates the process. Instead of putting all your crucial UI elements into a hamburger menu, try to come up with ways to put them on the page itself. Not only that, but try to make them as eye-catching as possible. There are many creative ways to do this, from user-generated content (UGC) to product images and other media. Study your customer base, try to understand what they respond to, and adjust your website accordingly.

Minimalist Aesthetic

Having an eye-catching and visually exciting website doesn’t mean cluttering it with layer upon layer of content. In fact, in most scenarios, it means quite the opposite, especially in an age of minimalist design. Today’s audiences respond to clean aesthetics, and when it comes to conversions, this is an excellent weapon to have in your arsenal. Let’s be clear — minimalist design isn’t about having a blank page or presenting information in a way that’s not entirely fleshed out. It is quite the opposite of that, actually. Having a minimalist approach allows you to put the spotlight on the exact content that you want your visitors to look at. Whether it is a call to action, a snippet of text, or a product image, it will stand out more against plenty of negative space.


Customer-Centric Approach

No matter how gorgeous, well-planned, and high-performing your website is, it will not create results unless it brings value to the customer base you’re attempting to target. Here are a few questions you should ask yourself before launching your website:

  • What will be the primary sources of traffic for the site?
  • How can you use the website to turn prospects into customers?
  • How can you turn one-time customers into long-term customers?

Although these questions will have different answers depending on your niche, your customer base, and a variety of other factors, there are a few general principles you can start with. Here are a few pointers on turning each customer into a brand ambassador and increasing customer retention:

  1. Personalize your site — use featured sections, custom landing pages, etc.
  2. Highlight your most popular products, as well as the latest additions to your selection.
  3. Reward your most loyal customers.
  4. Give public recognition to your brand advocates on social media.

Genuine Testimonials and Customer Reviews

If you tell your prospects how amazing your products are, they might believe you, but they’re much more likely to believe the words of your previous happy customers. Many companies spend fortunes on ads while ignoring the best marketing available — word of mouth. Showing your audience the value your products have brought to your existing customers will work wonders for their trust in your brand. Your website is the place to show the best testimonials and reviews you’ve ever received. That said, be sure to respond to bad reviews as well, as that highlights your intention to provide a top-notch experience to each customer.

High-Quality Customer Support

Your customers are your biggest asset. If you want to be successful in any business, you need to over-deliver when it comes to serving your end customer. Many business owners are content with doing the bare minimum in customer service, as the cost of high-quality service can rack up quickly. What they fail to understand is that keeping your customers happy always pays off in the end, through increased sales and word of mouth. Here are some of the most obvious reasons to put customer service above almost anything else in your ecommerce business:

  • It builds trust and faith in your brand
  • It provides added value to your products
  • It makes customers more likely to return
  • It boosts brand awareness


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about eCommerce.

How To Create Product Pages That Maximize Sales

It takes a lengthy chain of events to lead to a sale. As a merchant, you can’t control every step along the way, much as you’d like to: most frustratingly, the average online purchase will begin with a search that you can’t meaningfully prompt. Yes, advertising will...

How Can Enterprises Plan Email Marketing as Part of Their Digital Marketing Plan?

In recent times, the use of the internet has soared to another level, as now it dictates corporate processes of all kinds, including payments. A vast segment of people leverage social media and digital marketing to propel their business plans. Many businesses...

The Best Guide to Website Security for Great SEO

Today, popular search engines give maximum priority to website security. The websites that are secure for the users and purposeful are recommended and promoted by these search engines. Therefore, SEO security is crucial to your website. With time, the nature of the...

How Remote and Hybrid Work Setups Have Impacted Employee Satisfaction

At first, this seemed like an overwhelming and almost impossible shift — prior to the pandemic, only about 7% of workers were working remotely, making it uncharted territory for most individuals. Almost two years after the shift began, many people are now working...

4 Ways to Use 3D Visualization Studio Services for Marketing

Marketing is the backbone of entrepreneurship. It plays a significant role in the modern business where the premises have moved to a digital location. It is so important that the development and maturation of any business depend on it. 3D visualization studio creates...

5 Website Redesign Tips To Nail User Experience

A website is a powerful marketing tool that can help businesses improve their online presence and engage with existing and potential customers alike. A business website can also function as 24/7 customer support, allowing companies to answer users' queries in real...

Guest posting – 3 important aspects that will increase your blogging efficiency     

When a celebrity launches a new product line or a singer has a new album coming up, they make appearances on different shows and events, right? That’s just to get people to know about what they have on offer. Watching a celeb talk about their new show on SNL gets you...

5 Social Media Strategies To Fuel MSP Growth

It's a constant struggle to sustain business growth amid the ever-changing commercial landscape. This is especially true in managed service providers (MSPs) that provide long-term services to their clients. While the income may be recurring if you've built...

Read more articles about business.

9 Ways a Professional Logo Can Affect Your Branding

9 Ways a Professional Logo Can Affect Your Branding

  A logo is essential for your business, as it communicates ownership, values, and quality and is imprinted on your business cards, products, social media, website, and your clients' minds. It's probably the first interaction clients and prospects have with your...

What Makes a Good IT Strategy?

What Makes a Good IT Strategy?

Technology has seen significant growth in recent years, thanks to the pressure from ever-changing consumer needs. For instance, many customers today prefer buying their items from online shops rather than visiting the nearest brick-and-mortar store. It’s a trend that...

12 Marketing Collateral Ideas for a Small Business

12 Marketing Collateral Ideas for a Small Business

Marketing is essential for building a brand, and this is why small businesses need to have some great marketing collateral ideas to impress the customer. Digital marketing is a huge challenge for the uninitiated, as it is increasingly important to make the right moves...

10 Smart Ways to Improve Cloud Security

10 Smart Ways to Improve Cloud Security

  Today, businesses are steadily shifting their operations to the cloud. If you want safe and successful cloud operations, it's crucial to keep the cloud environment secure at all times. Companies are eager to adopt cloud solutions, but security remains a...

7 Factors to Consider When Choosing an IT Partner

7 Factors to Consider When Choosing an IT Partner

With the advent of many technological advancements, updates to hardware and software, website outages, and cybersecurity issues, it only makes sense to partner with an information technology (IT) company. When you work with an IT firm, you can handle the...

Share This


Grow your business with the best SEO, content marketing, PPC, and competitor analysis tool.