Ecommerce Trends Pushing the Industry Forward in 2022

July 26, 2022

The eCommerce sector is ever-changing, and 2022 has been no different. Nowadays, online merchants have been tirelessly working on enhancing the customer experience to increase revenue. And although this trend is arguably not new, there are many new ways and means that are being employed in an attempt to reach this goal.

The importance of customer satisfaction and experience is already well-known, but the fact of the matter is that not many businesses know how to approach or implement it the right way.

Although the big wave of change hitting the eCommerce industry may seem overwhelming, certain trends are at the forefront. These trends are on track to set the pace for the online shopping space. Some of the biggest include headless commerce, augmented and virtual reality, artificial intelligence, big data, and chatbots.

This article will explore significant eCommerce trends pushing the industry forward.

Top Ecommerce Trends Influencing the Market

  • Headless Commerce

Simply put, headless commerce separates the frontend and the backend of an eCommerce application. What this means is that by implementing this type of architecture, businesses have full freedom to build their eCommerce website however they see fit.

 

With a quality frontend platform for eCommerce, businesses can fully customize their website’s UI library, and be fully in charge of their entire website design. So, instead of having to choose from a (most commonly) limited set of options, eCommerce businesses can design and organize their virtual storefronts to suit their audience best.

 

Needless to say, this will greatly contribute to the overall customer experience and lift it to a whole new level. Since customers value eCommerce websites that feature great design, intuitive navigation, excellent organization and seamless checkout processes, headless commerce only comes off as the most logical way to go.

  • Augmented Reality

Augmented reality (AR) has completely revolutionized the eCommerce space. It has provided an avenue for the online shopper to experience what they’re about to purchase rather than simply staring at images of the items.

Some industries where AR is highly useful include fashion, real estate, and interior design. Customers who get to experience the item they want to purchase rather than just seeing it can now expect improved satisfaction.

Big companies currently use AR, but it is expected to permeate other parts of the industry as well. The responses from customers about the technology also seem positive. 35% of consumers have stated that they’d spend more time shopping online if they could use AR.

  • Virtual Reality

Sharing quite a bit of perks with AR, virtual reality (VR) also serves the purpose of enhancing the overall shopping experience, thus lifting the customer experience to new heights. Due to the fact that AR and VR most commonly go hand-in-hand, they are often mistaken for one another.

 

Although online shopping is significantly more efficient and convenient than in-person shopping, it still laks one very important factor – the social aspect. Luckily, with the help of VR, eCommerce businesses can basically replicate these social interactions and make the whole online shopping experience much more enjoyable for ther website visitors.

 

What’s best is the fact that, although relatively new, VR technologies are becoming more widespread and easily accessible, which makes them a great addition for both small businesses and large corporations. Sooner, rather than later, eCommerce businesses simply won’t have an excuse not to make VR an integral part of their business.

 

  • Artificial Intelligence Allowing Shops to Learn about Customers

The machine learning subset of artificial intelligence is responsible for enhancing the customer experience in online shops. It works hand-in-hand with big data by collecting large amounts of data on an activity like purchased items, time of purchase, and patterns in the purchasing process. Understanding all of these better is crucial for business growth, as all of those factors contribute to creating a better-tailored offer.

AI is one aspect of eCommerce improving customer experience that cannot be duplicated in-store. From your activity on a website, a computer can determine the next best products you’ll like and use this to recommend items for you.

That’s why the majority of modern eCommerce businesses rely on AI when upselling and cross-selling products and services. What’s more, by learning as much as possible about their target audience and their behavior on-site, eCommerce businesses only get the chance to tailor and improve their offer further. This will naturally only attract more customers their way, which will – in turn – only further boost the business’ overall success and revenue.

  • Chatbots and Customer Support Experiences

Even though it’s a bot, a chatbot offers almost the same quality services as a human representative. Online shoppers are very impatient, have short attention spans, and want to head to a website and make a quick purchase.

If they can’t facilitate this, they become frustrated. This is where a chatbot can take over. Chatbots work 24/7, unlike human customer support representatives, and thus, improve the consumer experience.

However, it’s important to emphasize that fully switching to chatbots is still not entirely possible. Although they are becoming more and more sophisticated and helpful with each passing day, they are simply not yet able to provide real human-like assistance.

That’s why eCommerce businesses that are really looking to up their game need to make sure they implement chatbot services as an addition to their existing customer support.

Conclusion

Ecommerce trends have been taking over the market to enhance customer experiences. As mentioned earlier, the top eCommerce trends pushing the industry forward include headless commerce, augmented and virtual reality, big data, and chatbots. And even though none of these trends are completely new, they do still have the power to make some groundbreaking changes in the world of eCommerce businesses.

Essentially the main goal of any eCommerce business should be working on improving the experience their customers have and boosting customer satisfaction, while also staying on top of all of the latest industry standards and technologies that will help them get there. Only then can a business expect to experience real growth and see all of the positive changes that come with.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about eCommerce.

What Do You Need For Creating A Good Online Course

You might be overwhelmed with all the technology and tools to help you build a strong educational program. But before worrying about which platforms and technologies to use, it's essential to focus on what matters most: content. The success of any online course rests...

The 14 Different Types of Entrepreneurship

What is Entrepreneurship? The art of entrepreneurship is making something from nothing. It is the foundation of someone who works for themself and no one else. It is the process of identifying a market need or opportunity and then developing a unique solution to meet...

6 Benefits of Low-Code Development for Non-Technical Businesses

  Are you tired of always being at the mercy of technical experts for your business's application development needs? Probably it’s a good time to turn to low-code development platforms. These innovative tools enable businesses to create custom applications...

How Answering Services Can Boost Real Estate Marketing Efforts

Real estate is a highly competitive industry, and effective marketing efforts can make a significant difference in attracting potential buyers and sellers. One way to boost marketing efforts is through the use of answering services. By using an answering service, real...

How To Become Successful In Digital Marketing?

  Digital marketing has become a necessity for businesses that want to reach their target audience effectively and efficiently. It involves the use of various digital channels and techniques to promote products or services, build brand awareness, and engage with...

How To Create Long-Form Content That Ranks, Gets Read, And Converts?

  Content marketing is an essential part of every successful business’s digital strategy. It provides a way to reach potential customers and build relationships with them by providing valuable, relevant content. It can help you establish yourself as an authority...

7 Useful SEO Tips for Small Business Owners

In today's highly competitive digital landscape, small business owners need to ensure their online presence is optimized for search engines to stand out and reach their target audience. Search Engine Optimization (SEO) is a powerful strategy that can help level the...

Working As A Freelancer: 6 Tips To Help Get You Started

Freelancing isn't for everyone. It takes time, dedication, and a whole lot of hard work to succeed as a freelancer. With all the uncertainties that come with trying to establish oneself in this type of business, it can often be daunting for those who are considering...

Read more articles about business.

What Do You Need For Creating A Good Online Course

What Do You Need For Creating A Good Online Course

You might be overwhelmed with all the technology and tools to help you build a strong educational program. But before worrying about which platforms and technologies to use, it's essential to focus on what matters most: content. The success of any online course rests...

6 Benefits of Low-Code Development for Non-Technical Businesses

6 Benefits of Low-Code Development for Non-Technical Businesses

  Are you tired of always being at the mercy of technical experts for your business's application development needs? Probably it’s a good time to turn to low-code development platforms. These innovative tools enable businesses to create custom applications...

Working As A Freelancer: 6 Tips To Help Get You Started

Working As A Freelancer: 6 Tips To Help Get You Started

Freelancing isn't for everyone. It takes time, dedication, and a whole lot of hard work to succeed as a freelancer. With all the uncertainties that come with trying to establish oneself in this type of business, it can often be daunting for those who are considering...

Why Your Medical Practice Needs a Strong Online Reputation

Why Your Medical Practice Needs a Strong Online Reputation

Unsurprisingly, the medical field has become increasingly competitive, with several businesses vying for market share in local, regional, and national markets. Many medical practices need to realize how important their online reputation can be as they seek to stay one...

The Benefits of Working with an Experienced Tradesman

The Benefits of Working with an Experienced Tradesman

Approximately ⅔ of all homeowners opt to hire a tradesman for home improvement projects. If you’re considering doing the same, it pays to find the right person for the job. A tradesperson can make all the difference in achieving excellent results and an efficient...

Share This