Growing Your Brand: Is Hiring an SEO Agency Better, or Can You Do It Alone?

August 30, 2023

If you want your website to feature high up in the rankings during an online search, it’s essential to use SEO. However, you won’t necessarily understand that SEO is about more than featuring the most appropriate keywords in the copy on your site.




So, you can use the multitude of resources to guide you through the processes involved in increasing the SEO on your site. However, there is always the argument that some things are better left to the experts, which, in this case, is an SEO agency.


What the agency offers is expertise and experience in all aspects of SEO, which includes constantly monitoring and updating your site to maintain the quality of the SEO. This is why you should work with an SEO marketing company to make sure your website features high up in the rankings.


What does an SEO agency do?


An SEO agency has one aim: to make sure your website is optimized to feature high in the rankings during an online search. They’ll narrow down your target audience and discuss how to implement the best SEO strategy for your product or service, then go ahead and do it. Once your site is optimized for SEO, the agency will monitor and adjust the SEO and adjust the features as necessary. A huge advantage of having an SEO agency do all of this is that your energy and time is freed up to focus on the business aspect of your site and what you offer.




Using the best keywords in relation to your content is the key to successful SEO.


If you search diligently, precisely and widely enough for relevant keywords, you’ll be able to identify exactly how to speak to narrow sections of your broad target audience. It’s absolutely possible for you to do a keyword search yourself, using services freely available on the internet. From one keyword search, you could generate up to thousands of relevant keywords.


It’s not only about finding the keywords, though. The trick lies in choosing the most useful keywords and then using them effectively to improve the SEO on your site. This is where an SEO agency will be that much more effective than you will be on your own. They can apply their experience of different sectors and analyze the results of the research to choose the most useful and important keywords for your site.


Link Acquisition


One of the best strategies to enhance your SEO is link acquisition, which is about forming links from websites with authority back to your site. The links between the different websites will reflect positively on yours and give it a greater sense of authority.


There are sites on the internet you can use to build backlinks to your own site. In fact, you are very likely to find a source that will give you step-by-step instructions in building the links. However, this can all take a lot of time and demands at least a degree of expertise. You may also be seduced into thinking ‘the more, the better’ and try to build as many backlinks as possible.


Using an SEO agency for building the links and establishing link acquisition for your site gives you the experience and expertise needed to do so most efficiently. The experts will also know how to do this efficiently and not to waste time.


Did you know that you can be penalized if your SEO isn’t up to scratch? It’s to do with the quality of backlinks on your website. If they aren’t of high enough quality, the algorithms used by search engines will automatically drop your rankings. This is where using an SEO agency is more valuable than trying to maintain the backlinks yourself. The agency will consistently monitor your site and make sure it features quality links.


SEO Reporting


So, you’ve made sure your website is optimized for SEO. What happens next, though? Everything changes, especially when it comes to technology. Things in your industry will undoubtedly change too. You need to make sure that you keep up to date with trends, your competition and a whole lot more out there on the internet and in the world.


It’s not as easy as it sounds. Monitoring all the aspects of SEO and how your website is performing isn’t only about measurable, like the consistency of your rankings in online searches, it’s also about making sure there are no technical glitches.


This is all something that SEO agencies practically do ‘in their sleep’. They are set up for monitoring every aspect of your site and the relative state of the SEO optimization. They will also keep you up to date, so your finger is always on the pulse, without having to worry if you’ve covered every possible base.


Mobile optimization


More and more people are conducting online searches on their mobile devices, rather than only on a computer or laptop. Not all websites are set up for the screen size and other limitations placed by a mobile device.


The key lies in the way your website is configured. You need to ensure that your site will perform well in relation to an option like mobile-first indexing. This is the type of development in online search agencies that your website will need to be adjusted for, which will be more effectively left in the hands of an SEO agency.


SEO Agency vs. You




The whole point of using SEO is to make sure your website is as visible as possible on the results page during an online search. When you feature higher up in the rankings, traffic will be driven to your website organically, which should translate into customers for your business.


Especially with the sources available on the internet, it’s almost impossible for you not to find a website that will help you work on the SEO for your website on your own. What an SEO agency brings with it is experience, expertise and efficiency.


The focus of the agency is to work on SEO, so handing over your SEO strategy and execution to the experts may well bring you benefits you wouldn’t be able to earn on your own. This is especially true if you function in a competitive industry, where you need to guarantee your website will feature at the top of the rankings as much as possible. You are then more likely to attract traffic, and users, to your site.



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