How To Build Local Citations To Increase Website Ranking

July 6, 2022

Did you know that over 90% of consumers search online for local businesses? If your business has a physical store or location, local search engine optimization (SEO) is one of the most effective strategies to increase online visibility and gain more customers.

Local SEO includes numerous strategies, however, one of its most important aspects is local citations. In this article, take a closer look at local citations, their benefits, and how to build them effectively.



Local Citations: What Is It?

A local citation is any mention of your business on a local directory or third-party websites. It usually includes important details, including your business name, contact number, and address. Most of the time, it may also include other details such as your services and products, website and social media links, opening hours, and related videos and images.

Search engines like Google use local citations to verify data and determine web rankings. Meanwhile, consumers use search engines to search and compare local businesses. As a core part of local SEO, local citation allows you to build your online search visibility, increase website traffic, and ultimately get more leads.

In general, there are two forms of citations:


• Structured

A structured citation is what most marketers think of when talking about local citations. It refers to any mention of your business’s primary details–name, address, phone number, or NAP– on relevant third-party websites and business directories.


• Unstructured

An unstructured citation also mentions key information about your business. However, unlike structured citations, the data and information aren’t grouped. This type of citation is usually found on apps and websites that aren’t specifically designed as business listings or directories. For instance, any mention of your business on online reviews, blog posts, and news articles is considered an unstructured local citation.


Building Local Citations

Local citations can be highly beneficial for boosting web traffic and increasing brand awareness. That said, you may be wondering how to start. Below are some steps on how to build your business’ local citations online.



1. Hire Professional Services

Local citation building is time-consuming. There are hundreds, even thousands, of business directories and listings out there. Trying to do this on your own can use more of your time for running your small business.

In this case, you can simply hire a reliable citation-building service such as an SEO builder. These services will scour the internet for you and find the relevant online business directories for your company. They’ll submit a citation for your business while optimizing your existing citations. They also make sure that your NAP information is all correct. Learn more about citation-building services on sites like

By hiring an expert, you can save more time and use it for more important tasks to grow your business.


2. Prepare The Necessary Information

If you decide to build your local citation on your own or do half of the work, you need to prepare basic information about your business. Writing down all your business data in a single file on your computer can help streamline the whole process. This way, you can easily copy and paste the necessary information.

Here are some types of information required by most online business directories:

  • Company name
  • Address
  • Phone number
  • Niche/main category
  • Opening hours
  • Website address
  • Social media links
  • Brief description of your company

Take note that online business directories have different requirements, so check properly for the required information.


3. Submit To Online Directories

It’s easy and free to add or claim your business listings. That said, you need to focus more on the top online directories.

Some of these directories include:

  • Google My Business
  • Yellow Pages
  • Yelp
  • Apple Maps
  • Facebook
  • Bing Places
  • Yahoo Local

In addition, submit your business listing on directories relevant to your business. For instance, if you own a café or restaurant, you should add local citations to TripAdvisor and Yelp. Meanwhile, an HVAC service company will benefit from listing their business on YellowPages and Angi. For hotels and rental properties, Zillow and Expedia are good choices.

You also want to be featured on hyper-local directories such as the local chamber of commerce and other local business association sites.

Before submitting your NAP to any online business directory, make sure that they’re relevant to your business to make it worth your time and effort. You can do this by visiting the website and checking the types of businesses featured in the directory.


4. Use Data Aggregators

In general, business owners need to submit their NAP directly to online business directories manually. This isn’t practical and only consumes too much time. In this case, you can use data aggregators.

Data aggregators are data mining systems that collect business information and share it with a multitude of website sources, saving you time and sources. Some of the most prominent data aggregators include Neustar Localeze, Foursquare, and Factual.

To boost your citations, simply search for your business on these aggregator sites and see if it’s already featured. If you don’t see your business, submit your business listing and correct NAP to the website.


5. Pursue Unstructured Citations

Unstructured citations are a different beast altogether as they come from third-party mentions. This means that someone needs to care enough about your brand to write about it. Thus, unstructured citations are more difficult to get than structured citations.

You can try reaching out to bloggers who are relevant to your industry. You can also contact local or national media outlets with a newsworthy pitch about your business.

Guest posting is another great way to get unstructured citations. Most businesses also use supplier pages that link to the companies they supply or supply them.



That’s it! As one of the major ranking factors used by search engines to evaluate websites, local citations, when done right, are extremely beneficial to local businesses wanting to get more visibility.

If you’re just starting with your local citation-building project, this guide has hopefully given you the necessary information to successfully build local citations to boost your website rankings and traffic.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Business.

The Strength of Immutable Backup in Data Protection

In today's highly competitive business world, data offers companies a life line. It underpins their operations, drives decisions, fuels innovation. It also lays the groundwork for businesses to build solid strategies, understand their customers and track what’s going...

3 Potential Website Design Flaws Law Firms Should Avoid

The legal industry has been among the slow adopters of digital technologies, but the pandemic emerged as a tech disruptor. Like all other businesses, law firms were forced to adopt remote work and virtual consultations. Tech transformation is essential to stay on top...

How to Implement a Conversion-Focused SEO Strategy

Search engine optimization entails optimizing websites to rank on top of search engine results and attract traffic. Without having a website visible on the top of search pages, you hardly have a chance to score visibility, traffic, and leads. Imagine beating thousands...

Small Business Web Wizardry: How to Make Your Site a Marketing Marvel

When it comes to marketing, small businesses usually turn to social media. However, with the right strategies in place, these businesses can turn their website into a marketing marvel as well.      According to Small Business Trends, spending between 7 and...

5 Content Writing Tips to Promote Your Medical Spa on LinkedIn

In the ever-evolving world of digital marketing, LinkedIn has emerged as a powerhouse for professionals across various industries. For medical spas seeking to promote their services, LinkedIn offers a unique platform to connect with potential clients and industry...

How Websites Drive Targeted Marketing for Businesses

In today's digital age, a strong online presence is indispensable for businesses looking to thrive in a competitive market. A well-designed website is the cornerstone of this digital presence, and it plays a pivotal role in driving targeted marketing strategies. In...

Proven Attorney Marketing Strategies to Elevate Your Practice

In the fiercely competitive legal landscape, strategic marketing is the key to attracting and retaining clients. While your legal expertise is paramount, it's equally crucial to showcase it effectively to stand out. Below, we delve into some highly effective attorney...

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

Read more articles about business.

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

15 Ways to Increase the Profitability of Your Trucking Business

15 Ways to Increase the Profitability of Your Trucking Business

The trucking business is very profitable. But initially, you might face some challenges to increase profitability as it is a competitive market. However, there are certain steps you can take to increase your profitability.   But before that, you need to...

The Benefits Of A Dedicated Business Bank Account: Why It Matters

The Benefits Of A Dedicated Business Bank Account: Why It Matters

Venturing into the entrepreneurial treasure hunt? You're juggling a lot, from crafting the golden product to netting valuable clients. But here's the golden goblet of success: a rock-solid financial fortress. And the jewel in the crown? Keeping your personal treasure...

Top Tips On Rolling Out An Employee Engagement Survey

Top Tips On Rolling Out An Employee Engagement Survey

It is safe to say that for the majority of businesses, when you have a great team working for you, you will want to keep them happy. That way, you have a better chance of retaining them and keeping that hard work ethic and positivity in the workplace, where you, your...

Offer Landscaping Services? Here’s How To Find New Customers

Offer Landscaping Services? Here’s How To Find New Customers

Attracting new customers to your landscaping business can seem like a daunting task. Yet, it becomes manageable with a strategic approach that combines modern digital marketing techniques and traditional word-of-mouth referrals. This guide provides insights on various...

Share This