How to Get Started with Guest Posting to Establish Website Authority

August 31, 2021

 

Guest posting offers way more opportunities than you might think. But it’s important to start properly to get your first harvest. From choosing websites for your content to pitching a finished article, all the steps should be taken carefully and with precision.

There are many intricacies and tricks to use, but the most important thing is your determination. If you’re ready to hear several ‘No’ and that one ‘Yes’ that will provide x10 results, this approach is for you.

In this guide, we share what guest posting is, how to submit blogs that will be accepted, and more!

 

What Guest Posting Is

 

This is a process of creating and contributing content (text, visual, etc.) to another website. The site can be of a specialist or brand.

You can do it to raise awareness about your brand, share knowledge, etc. Sometimes, people put backlinks to their websites there, but this part should be negotiated first.

 

The Essential Steps on How to Get the First Published Guest Blog in 2021

 

 

Here, we’ll go step by step into the process, from creating a campaign to reviewing the results of your work.

 

1. Know the Clear Goal of Your Guest Blogging Campaign

 

Determine the goal (or up to 3 goals) you want to achieve by contributing content. Here are some examples of things that can be achieved through the technique:

  • Brand awareness boost – let people know about you and get interested in your website;
  • Pitch your project – focus on the value you can offer so that a curious audience clicks through;
  • Boost optimization – improving ranking and other metrics is relatively easy if you have an access to high-quality backlinks;
  • Build a reputation – a new business in the niche should use guest posts to show their expertise and knowledge to attract visitors and customers;
  • Increase the number of leads – through the new audience, you can find potential customers to focus on;
  • Increase referral traffic – have more people visiting your sites and reading your publications with interest.

Don’t choose all the goals at once. Focus on several in one campaign. Thus, you’ll create content catered to your expectations and the audience that will help you achieve the ‘reward’.

 

2. Choose Proper Websites to Offer Partnerships

 

For effective guest blogging, you need proper websites. They have to be highly ranked, credible, relevant. If you don’t know how to look for potential partners at all, here are the best methods:

  • Look where your competitors get backlinks.
    Check where the competing projects get their backlinks. You can use Alexa Competitor Backlink Checker or another digital tool of choice. If someone linked to them, chances are they won’t mind linking to you as well (or maybe even substituting the link). If you see a broken page, contact the site’s owner as soon as possible and offer a similar page from your source.
  • Seek websites similar to yours by topic/niche.
    Look by industry-specific keywords, the ‘contribute to my blog’ and similar queries, etc. Relevance is very important when it comes to qualifying the donor site, but it’s also an easy-to-use filter when you’re initially looking for someone to provide guest content for.
  • Find sources that would be interesting for your readers.
    Use digital tools that show what websites your audience visits frequently. Chances are people with the same interests are reading those pages. Seeing your link there, they will be automatically curious. Plus, your readers will see the link and deem your source even more credible.

As to the qualifying criteria, here are the most important:

  • The site should have a similar target profile or the audience as your site;
  • It should have an active following, which you can see in comments, shares, or using digital tools;
  • Also, look for free cooperation unless you’re using a guest posting service. Visit this page to find out more about how a specialized service can help you make a leap to the TOP-10 with guest content;
  • It should be highly ranked for its keywords.

As you finish with a list of websites, it’s time to research the most suitable topics they would love to post about.

 

3. Research Topics and Outline a Post That Provides Value

 

Brainstorm for some topics that would combine the two main criteria: achieving your goal and catering to the needs of the blogger or website owner.

Here are some broad ideas on what kind of topics to look for:

  • Use tools to find out what sources their audience reads as well;
  • Think of a topic that would fit the level of expertise and interest of that audience;
  • Inspect the site for gaps in the main topic coverage;
  • Ensure that the emerging themes also cater to your wants, needs, and desired results.

Some like to write a post as soon as they come up with a decent topic. You can post it on your own blog or pitch to another source later, after all. But to save time, you can outline it first. Then, if it’s accepted, write it well or hire a professional copywriter to do it for you.

 

4. Pitch Your Post to the Target Websites

 

You’ll need to do more than just sending a plan to the first email you find on the website. Here are the things to consider:

  • The right contact.
    There may be several emails and social media. Think about the person that is responsible for such decisions and choose the right contact. Ensure that you’re contacting them directly.
  • Guest contribution guidelines.
    There should be guidelines for people who want to contribute a piece of content. Read them and cater to them to make sure it’s accepted. Some blogs like it when their publications are all in one tone, contain certain media, etc. Such an approach will increase your chances for approval.
  • Catchy subject.
    Use the subject line to write something that would interest the content editor, to catch their attention. Make it not a marketing title but something personal for the recipient and clear. You can use templates, but customize them to every particular editor or website owner. Show them the benefits of cooperating with you.

 

5. Monitor the Changes

 

Analyze the campaign and see how many websites have replied and agreed to work with you. If the results are frustrating, analyze the approach. What messages did you use? Where could you make a mistake? You can fix them next time and achieve better results.

If you’re satisfied with the number of accepted guest posts, analyze the benefits they bring:

  • Monitor traffic to see how many people visit the site from a particular website;
  • Monitor backlink portfolio for positive dynamics;
  • Monitor search results to see how you rank;
  • Monitor conversion rates and overall activity on your site.

Of course, you won’t see the results in a day. Besides, there are more things than submitting guest content that impacts how your business site does. But this technique contributes a lot to establishing your authority.

 

A Summary

 

These are essential steps every beginner should do to harness guest posting. This approach has helped millions of pages get more traffic and rank higher. It can achieve many more goals and should be in the arsenal of every marketing and/or SEO specialist.

If you can, write the posts yourself, putting all your knowledge and expertise there. If not, remember that there are professional services that hire copywriters to create incredible pieces based on the information and requirements you provide.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

The Power of Direct Mail Marketing in the Digital Age

A decade ago, direct mail marketing seemed destined for the dustbin of history. As digital channels erupted in popularity, executives eager to appear progressive wrote off tactics their grandparents leveraged in favor of the latest social media darlings. Flashy yet...

A Guide to Billboard Advertising Costs in the U.S.

Let's get down to brass tacks and talk billboards. So, what's a billboard anyway? It's not just any big ol' sign by the roadside; it's a heavyweight champ in the advertising game. A billboard is like a shout from the rooftops in a world of whispers—a large-scale...

The Secret to Local Success: Building a Strong Online Foundation

In the fast-paced digital world, local businesses face the unique challenge of standing out in their community while competing in the broader online marketplace. The secret to local success lies not just in offering superior products or services but in building a...

Why Every Business Needs an SEO Agency: Gaining Insights into Your Market

Having a strong online presence these days is no longer optional for businesses. It's a necessity.   One of the most relevant ways to boost your visibility is through SEO. That's where an SEO agency comes in.     A skilled team from an SEO agency works...

Elevating Local Business Growth With Targeted PPC Campaigns

So your local business is primed for growth, and you're eyeing the potential of pay-per-click (PPC) advertising. Smart move. Leveraging PPC campaigns can be a game-changer by driving targeted traffic to your doorstep—virtual or literal.     But where do you...

What is Outdoor Advertising? Definition and Types

Let's venture beyond the confines of our usual screens and take a walk in the world of advertising—the kind that greets you when you're out and about. This journey takes us through the bustling avenues of outdoor advertising, an arena where the sky's literally the...

Simple Tips for Successful White Label Marketing

White label marketing has gained popularity among businesses seeking to broaden their brand's reach without investing in developing products or services. It enables companies to utilize the expertise, resources, and reputation of white label providers to offer an...

Brand Development Explained in Marketing

Unraveling the concept of brand development is akin to digging into the rich soil of a garden where the seeds of a company's future will take root. Why is brand development important? At its core, brand development is the process of nurturing and sculpting a brand's...

Read more articles about business.

COD Affiliate Network: Expanding Opportunities with TerraLeads

COD Affiliate Network: Expanding Opportunities with TerraLeads

  Affiliate programs are one of the popular ways to earn money online, whether pursued passively or actively. While there are numerous remote job opportunities available online, an increasing number of individuals are opting for traffic affiliate marketing. To...

How to Optimize Your Construction Business for Increased Revenue

How to Optimize Your Construction Business for Increased Revenue

  In today's competitive construction industry, optimizing your business for increased revenue is not just a desire but a necessity. With changing market dynamics and evolving customer expectations, staying ahead requires strategic planning and implementation....

Understanding Digital PR and Its Impact On Your Business

Understanding Digital PR and Its Impact On Your Business

  Small and established businesses significantly benefit from a strong digital PR and marketing strategy. Having a clear and well-laid-out digital public relations strategy is important for businesses. Unfortunately, most businesses refer to business relations...

How To Setup Your Business For Free Organic Lead Generation?

How To Setup Your Business For Free Organic Lead Generation?

  Ever wonder how some businesses seem to attract customers like bees to honey, without spending a dime on advertising? That, my friend, is the magic of free organic lead generation.   It's about getting people to naturally stumble upon your business and be...

Share This