How to Market Your Company’s Brand to Drive Sales and Encourage Loyalty

June 6, 2022

 

The goal of every small business owner is to have their business be a success by making a profit. In order to achieve this, the business must sell its products/services and create customer/client loyalty to ensure that it’ll continue making money. This is where marketing your brand— your company’s identity— can help you reach your business goals. Here are five ways to promote your company’s brand to drive sales and encourage customer loyalty.

 

1. Create a Powerful Brand Identity

Before you can market your brand, you must make sure that you have a strong brand identity. Your brand identity is not just how your business is recognized by your customers/clients, but also how they perceive your business. It’s the experience that sets you apart from your competitors. Here are a few examples of all the components that make up a unique brand identity:

  • Customer service style
  • Logo design
  • Mission statement/motto
  • Values

Your brand identity is essentially your company’s personality. A strong brand identity is one way to gain the trust of your customers/clients.

 

2. Influencer Marketing

75% of new small businesses use influencers to help promote their business and products/services. Influencers are already figures that many consumers trusts, and when a popular influencer promotes your product, those who trust that influencer is more likely to buy your product.

You can reach out to popular social media influencers that have millions of followers, or smaller influencers that still have a decent following— or both. Many companies create affiliate programs that allow their loyal customers to earn a small commission on each product they promote and sell through their customized affiliate link.

 

3. Promotional Marketing

When you’ve created a strong brand identity that really resonates with your customers, you can now consider selling or giving away promotional items with your company’s logo. Your logo should already be on business cards, storefront (if applicable), your website, and all across social media, and also on your products. Promotional items allow you to put your logo on a variety of things, such as:

Keep in mind that whatever promotional item you decide to give away or sell alongside your products should be relevant to your company. For example, if you’re an electronics company you won’t really benefit from a promotional apron. However, lifestyle brands can benefit from almost any type of promotional item.

 

4. SEO Marketing: Website and Blog

SEO stands for search engine optimization, and it’s the process of using the right keywords that people will type into a search that will lead them to your website— which is why having a company website is so important. First and foremost, your website is your landing page for all things related to your business— even if you don’t plan on selling any products online. Your website should include:

  • Phone number, email address, and physical address
  • Links to your (business) social media accounts
  • Company name and logo
  • Blog

A blog on your website (with topics relevant to your company) is also a great tool for SEO marketing. SEO professionals can help you determine the best keywords to use in your blog posts and on your website to help your website rank higher on the top search engines.

 

5. Social Media Marketing

Social media has become so much more than just a way to connect and keep in touch with friends— it’s also a great way to advertise.. In fact, many of the top social media platforms have business tools to help entrepreneurs grow their businesses. The majority of people (from all backgrounds and all generations) use some form of social media, so having a strong presence on at least one platform can help with brand recognition. Some of the best platforms to join include:

  • Facebook
  • Instagram
  • Twitter
  • TikTok
  • Pinterest
  • YouTube

It’s good to have a business page for each of the top social media platforms to help get your name out there, but you’ll want to put the majority of your efforts into one or two platforms. Some platforms are better suited for certain types of businesses, and you’ll discover the best platform for you based on your engagement.

Remember that no amount of marketing can replace having a good product to sell or service to provide. That’s another key part of your brand identity:  selling something that your customers/clients can trust. If you know that your product is something that people will spend money on, try these marketing tips to help drive sales and encourage loyalty.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing.

The 14 Different Types of Entrepreneurship

What is Entrepreneurship? The art of entrepreneurship is making something from nothing. It is the foundation of someone who works for themself and no one else. It is the process of identifying a market need or opportunity and then developing a unique solution to meet...

6 Benefits of Low-Code Development for Non-Technical Businesses

  Are you tired of always being at the mercy of technical experts for your business's application development needs? Probably it’s a good time to turn to low-code development platforms. These innovative tools enable businesses to create custom applications...

How Answering Services Can Boost Real Estate Marketing Efforts

Real estate is a highly competitive industry, and effective marketing efforts can make a significant difference in attracting potential buyers and sellers. One way to boost marketing efforts is through the use of answering services. By using an answering service, real...

How To Become Successful In Digital Marketing?

  Digital marketing has become a necessity for businesses that want to reach their target audience effectively and efficiently. It involves the use of various digital channels and techniques to promote products or services, build brand awareness, and engage with...

How To Create Long-Form Content That Ranks, Gets Read, And Converts?

  Content marketing is an essential part of every successful business’s digital strategy. It provides a way to reach potential customers and build relationships with them by providing valuable, relevant content. It can help you establish yourself as an authority...

7 Useful SEO Tips for Small Business Owners

In today's highly competitive digital landscape, small business owners need to ensure their online presence is optimized for search engines to stand out and reach their target audience. Search Engine Optimization (SEO) is a powerful strategy that can help level the...

Working As A Freelancer: 6 Tips To Help Get You Started

Freelancing isn't for everyone. It takes time, dedication, and a whole lot of hard work to succeed as a freelancer. With all the uncertainties that come with trying to establish oneself in this type of business, it can often be daunting for those who are considering...

Inspiring Entrepreneurs and their Success Stories

Entrepreneurship is the foundation of many economies around the world as it drives innovation, creates jobs, and boosts economic growth. Successful entrepreneurs are those who are willing to take risks, turn challenges into opportunities, and persevere through...

Read more articles about business.

6 Benefits of Low-Code Development for Non-Technical Businesses

6 Benefits of Low-Code Development for Non-Technical Businesses

  Are you tired of always being at the mercy of technical experts for your business's application development needs? Probably it’s a good time to turn to low-code development platforms. These innovative tools enable businesses to create custom applications...

Working As A Freelancer: 6 Tips To Help Get You Started

Working As A Freelancer: 6 Tips To Help Get You Started

Freelancing isn't for everyone. It takes time, dedication, and a whole lot of hard work to succeed as a freelancer. With all the uncertainties that come with trying to establish oneself in this type of business, it can often be daunting for those who are considering...

Why Your Medical Practice Needs a Strong Online Reputation

Why Your Medical Practice Needs a Strong Online Reputation

Unsurprisingly, the medical field has become increasingly competitive, with several businesses vying for market share in local, regional, and national markets. Many medical practices need to realize how important their online reputation can be as they seek to stay one...

The Benefits of Working with an Experienced Tradesman

The Benefits of Working with an Experienced Tradesman

Approximately ⅔ of all homeowners opt to hire a tradesman for home improvement projects. If you’re considering doing the same, it pays to find the right person for the job. A tradesperson can make all the difference in achieving excellent results and an efficient...

6 Key Components of an Effective Digital and Innovation Strategy

6 Key Components of an Effective Digital and Innovation Strategy

  As a business owner, manager, or entrepreneur, it can be difficult to keep up with the changing digital landscape and envision your company's future. In this increasingly competitive global economy, having an effective digital and innovation strategy in place...

Share This