Your sphere of influence refers to your network of connections. That includes both industry connections and personal connections.
When you grow the number of people in your network and improve the quality of those connections, you’ll have more influence over the people in your network and your business can become more successful.
Your sphere of influence isn’t just related to people you know. It also includes people who know of you and your business. By improving the quality of your sphere of influence, you can build stronger relationships with the people you know and ask more from them to help your business prosper.
Furthermore, growing your circle of people who know and like you don’t have to cost any money, so expanding your number of contacts and improving the quality of your circle is one of the most cost-effective ways to enhance your business.
Who should be a part of your sphere of influence?
Basically, anyone can be a part of your sphere of influence. In addition to your friends and family, your circle can include friends and contacts of your friends and family.
Of course, your circle can also include business contacts and your group of online friends on social media platforms.
But your circle can go further than that. It can include people in your neighborhood, your children’s teachers, acquaintances of people you know, and many more.
How to Improve the Quality of Your Circle
Before you focus on improving the quality of your circle, you should simply spend time expanding your number of connections.
The more you let the people in your life know about your business and what you actually do, and let them know that your business is available to help them, the more you can succeed in your sphere of influence.
And when you expand your number of connections, it will be easier to connect with quality contacts. Get started by using the following helpful suggestions.
Build Your Social Media Presence
If you want to grow your network and thereby improve the quality of your circle, it’s crucial that you utilize social media in the right way.
First off, you need to get on social media platforms where you can find people who will be useful to your specific niche. For instance, LinkedIn is the best site for connecting with other businesspeople. But you should also utilize other sites like TikTok and Instagram.
Just make sure your target audience is on the social media sites you use. Once you have identified the right platforms to get on, it’s important that you regularly post interesting content that will receive likes and shares.
It’s just as important to like and share other people’s content. By doing so, you can engage with people and widen your network.
Make sure you’re friendly and approachable, too. That will help you to connect with people better and enhance the quality of your contacts.
Attend Business Conferences and Events
Even though it’s easy to meet new people online who can help you to expand your sphere of influence and improve the quality of your circle, you can find more quality connections by going about things the old-fashioned way: meeting people in person.
One of the simplest and best ways of doing that is to attend networking events like business conferences.
You’ll be more successful in expanding your sphere of influence and finding quality contacts if you attend business conferences and events that pertain to your specific industry.
For example, if you’re involved in a real estate business, expanding and maintaining your sphere of influence can be improved by attending events that are tailored to your industry.
But it could also be useful to attend almost any type of business event. You could even begin your own networking event.
While attending in-person events can help you to make more personal connections, and therefore help you improve the quality of your circle, you should also consider getting involved with online business conferences and events to meet new people who can help you enhance the success of your sphere of influence.
Join Local Business Groups
Similar to attending business conferences and events, you can meet the right people and improve the quality of your circle by joining local business groups.
And don’t limit yourself to groups that pertain to your industry. It can be just as useful to meet professionals like lawyers and accountants that could help you with your business goals. So, consider joining groups like your local chamber of commerce or trade association.
By getting involved with the wider local business community, you can rapidly enhance your sphere of influence.
Talk to New People You Meet
One of the simplest ways of gaining more connections and improving the quality of your circle is to simply be on the ball every time you meet somebody new.
The more you talk to people at the gym, at the grocery store, or in your doctor’s waiting room, to give just a few examples, the more you can make connections with people who could be helpful in your sphere of influence.
Don’t go at it like a bull in a china shop, though. Get the ball rolling by asking people about themselves before you start telling them what you do and how your business services could be helpful to them.
Regularly Hand Out Your Business Card
When you talk to people everywhere you go, make sure you hand out your business card. You might also want to take note of people’s email addresses and social media contact details.
And speaking of business cards, you should always have cards on you so that you can leave them anywhere and everywhere.
By simply giving the woman at the checkout at your local supermarket a business card, you can expand your network and thereby enhance your sphere of influence.
Keep in Touch with Your Contacts
Keeping in touch with all your contacts regularly is important if you want your sphere of influence to be successful.
So, make sure you keep a list of email addresses and send regular communications, such as a monthly or quarterly email newsletter about your business updates.