Material And Product Packaging As A Marketing Tool: What You Should Know

July 19, 2023

Packaging. You might see it as a protective cover or a mere vessel, but in this ultra-competitive market, it’s so much more! It’s your brand’s secret weapon, your ambassador greeting customers for the first time and a gentle reminder for repeat buyers.


Sound over-the-top? Not when it can make your product shine in a sea of competitors. More than just a casing, your packaging can scream your values, steal the limelight, and charm your customers into coming back for more.




Ready to turn your packaging into a power-packed marketing tool? Dive into this article for game-changing packaging practices.


Amp Up the Unboxing Experience


Alright, first up, the unboxing experience magic. Who does it best? The consumer electronics industry, no contest! You’ve seen those viral YouTube videos – customers on cloud nine as they unbox shiny new phones or cutting-edge VR gear. You know what’s the secret sauce? The box – sleek, minimalist, a tease that nudges your curiosity.


Imagine the thrill as you slowly lift the lid to unveil your prized possession – it’s like walking into Narnia! Your brand needs this kind of red carpet roll-out too.


Turbocharge that unboxing experience, and you’ve got raving fans doing your marketing for you on social media – YouTube, Instagram, TikTok, you name it!


Let Your Packages Do the Talking




Next, get chatty – with your packages. That’s right, packaging can make small talk too! See, it’s often the first thing your customers lock eyes with. Now’s your chance to showcase your products’ awesomeness.


Eco-friendly? Plant-based? Unique characteristics? Shout it out loud on the package! Make it compelling enough to make customers do a double-take in the aisle, read, and reach out for your product instead of the competition.


Say you’re in the food business, for example. Your customers care about safety during storage and transit. How do you reassure them? With safety storage practices like bulk bags, of course! Reach out to those offering bulk bags for sale, slap your design on them, and bam – you’re in the game!


Done right, your packaging can carve a unique brand identity in a sea of sameness.


This not only reassures your customers about the safety and integrity of your product but also unfolds a tale of your commitment to quality and care. Your packaging then transforms from a mere container to a communication channel.


Get Social On Your Package


Alright, it’s the 21st century, no brand can play hard to get – you need to be where your customers are – social media! How about including your social media handles right on your product’s packaging?


That’s an open invitation for customers to reach out, offer feedback, share love for your product, or even build a community around it.


Dress Your Packages For the Season


Time for some seasonal charm! Holidays, events – times when shoppers are in high spirits and wallets open wider. Dress up your packages for the season or event – Christmas? Think reindeer or snowflakes. International Women’s Day? Limited edition packages featuring iconic women.


Lean into the emotional, sentimental vibes of the season. Stir a buzz around your product. Make it a keepsake, a memory, not just a buy-and-forget.


Now, how does this help you level up in your marketing game? These seasonal packages speak volumes about your brand’s adaptability and sensitivity towards events and trends, making your product more relatable.


Go Green, Get Noticed


Sometimes it’s all about getting noticed in the right light – in the green light to be precise! In 2020, a staggering 74% of customers declared they’d shell out more for sustainable packaging. Now, how’s that for an audience craving a green leap?


So, how do you go green with your packages? Recyclable materials like paper, cardboard, or glass? Yes, please! Bioplastics or compostable plant-based materials? Excellent choice! Crunching down the size, or going minimalistic on the packaging design? Absolutely! Reusable containers or bags? Brilliant!  All these, topped with best branding practices, will transform your packaging into green-loving extensions of your brand!


And here’s the game changer. Your package can’t just be eco-friendly, it has to roar your green stance! Nail this by letting your packaging do the talking. Think earthy tones, nature-inspired illustrations, or eco-badges that scream “sustainability is our mantra!”


Involve Customers In Packaging Design


Take that big leap into packaging paradise by putting your customers in the driver’s seat. Why not host a killer contest for the hottest, out-of-this-world packaging ideas? You never know – fresh perspectives might just set the stage ablaze and bring out a design that simply knocks your socks off.


When you give your customers a ringside view of your brand’s journey and make them feel valued and heard, you’re doing more than bagging love – you’re building brand loyalty.


Make Packaging Educational


Mix in a dash of knowledge! Your packaging can be a platform to educate customers. Include QR codes to bring out those juicy tidbits about your product or the industry. Transform your packaging into a treasure trove of fascinating insights. It’s like sneaking in veggies under a pile of cheesy goodness!


Remember you’re not just boxing a product, you’re delivering an entire brand experience. You’ve made your customer part of the journey – they’re leaning in, more hooked than ever. So go on, make each unbox a delightful product and knowledge treat!


Onto some golden rules for packaging:

  • Know your audience: A children’s toy company? Think bright, playful illustrations that would make a kid’s eyes light up!
  • Grab attention: In an era of dwindling attention spans, you’ve got a fleeting window to impress.
  • Go bold with colors, play with shapes, experiment with fonts, dazzle with images or illustrations. But remember, everything needs to echo your brand.
  • Your brand’s essence: If your brand’s a friend to the environment, show it. Use earthy tones, nature illustrations, or even a leaf-shaped tag.


These practices can help make your packaging stand out from the crowd.


Wrapping Up


As you wrap this up (pun intended), remember, your packaging is your product’s first date with the customer. Make sure it’s love at first sight.


Leverage these insights to make the moment count. If you need help, don’t hesitate to rope in branding and packaging experts. You got this!



Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing.

8 Effective Marketing Techniques That All Non-Profits (However Small) Can Use

Regardless of size, every non-profit can benefit from employing effective marketing techniques, and indeed this is a must if you want to bolster your fundraising efforts and support your cause more successfully.     With that in mind, here are some top...

How to Boost Employee Engagement in Your Company: A Guide

Employee engagement is more than just a buzzword in the corporate world. It's a vital factor that directly influences a company's success and productivity. Engaged employees are not only happier and more satisfied in their roles, but they also contribute significantly...

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

The Strength of Immutable Backup in Data Protection

In today's highly competitive business world, data offers companies a life line. It underpins their operations, drives decisions, fuels innovation. It also lays the groundwork for businesses to build solid strategies, understand their customers and track what’s going...

3 Potential Website Design Flaws Law Firms Should Avoid

The legal industry has been among the slow adopters of digital technologies, but the pandemic emerged as a tech disruptor. Like all other businesses, law firms were forced to adopt remote work and virtual consultations. Tech transformation is essential to stay on top...

How to Implement a Conversion-Focused SEO Strategy

Search engine optimization entails optimizing websites to rank on top of search engine results and attract traffic. Without having a website visible on the top of search pages, you hardly have a chance to score visibility, traffic, and leads. Imagine beating thousands...

Small Business Web Wizardry: How to Make Your Site a Marketing Marvel

When it comes to marketing, small businesses usually turn to social media. However, with the right strategies in place, these businesses can turn their website into a marketing marvel as well.      According to Small Business Trends, spending between 7 and...

5 Content Writing Tips to Promote Your Medical Spa on LinkedIn

In the ever-evolving world of digital marketing, LinkedIn has emerged as a powerhouse for professionals across various industries. For medical spas seeking to promote their services, LinkedIn offers a unique platform to connect with potential clients and industry...

Read more articles about business.

How to Improve Your Business’s Image

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

15 Ways to Increase the Profitability of Your Trucking Business

15 Ways to Increase the Profitability of Your Trucking Business

The trucking business is very profitable. But initially, you might face some challenges to increase profitability as it is a competitive market. However, there are certain steps you can take to increase your profitability.   But before that, you need to...

The Benefits Of A Dedicated Business Bank Account: Why It Matters

The Benefits Of A Dedicated Business Bank Account: Why It Matters

Venturing into the entrepreneurial treasure hunt? You're juggling a lot, from crafting the golden product to netting valuable clients. But here's the golden goblet of success: a rock-solid financial fortress. And the jewel in the crown? Keeping your personal treasure...

Top Tips On Rolling Out An Employee Engagement Survey

Top Tips On Rolling Out An Employee Engagement Survey

It is safe to say that for the majority of businesses, when you have a great team working for you, you will want to keep them happy. That way, you have a better chance of retaining them and keeping that hard work ethic and positivity in the workplace, where you, your...

Share This