Must-Have Automation Tools For Business

December 29, 2021

Automation streamlines all aspects of a company by automating processes that you or an employee would otherwise have to do manually.

Across sectors, automation has become a cornerstone to success across sectors: according to Gleanster, approximately 80% of top-performing organizations have utilized marketing automation for more than two years.

That’s why we have hand-picked the five must-have tools for your business’s success, which include:

Automation tools for business


If you’re wondering what is the best routing app for you, look no further because Route4Me repeatedly proved itself to be the best in the field!

Route4Me Route optimization software handles all computational processes, providing user-friendly tools for planning and optimizing routes of varying complexity while accounting for many practical and virtual route optimization limitations.

They employ powerful algorithms to solve the Vehicle Route Problem (VRP) and the Traveling Salesman Problem (TSP) in seconds, enabling you to effortlessly create the best cost-effective and time-efficient routes with several destinations.

As a result, you’ll notice increased productivity and operational efficiency by arranging the most fuel-efficient routes for your field service representatives or delivery trucks while accounting for all external elements influencing the travel.



WordStream’s most promising features are:

  • Simple ad creative solutions
  • A reporting dashboard with workflow and cross-platform capabilities
  • A time-saving alert

Marketing agencies may profit by teaching their employees to drive advertising growth—the AI-based reporting and integrated tools simplify it.

In terms of services and software, WordStream’s offerings are unsurpassed. The feature, a 20-minute work week, assists you in running efficient campaigns with strong management so that you may experience development.

So, you gradually become an expert at utilizing Google Ads for your adverts.



Aritic PinPoint is a unified marketing automation software platform for marketing operations teams or SMEs. It helps you to build a relationship with leads, automate marketing campaigns and convert leads to paying customers quickly.

It has a landing page builder, lead scoring, lead tracking, lead nurturing, email campaign management, email campaign automation, marketing campaign builder, a/b testing, and website tracking features with marketing assets management.

In addition, aritic PinPoint integrates with CMS like WordPress, and Drupal, has bi-directional native CRM integration with Salesforce, SugarCRM, Zoho CRM, and Social platforms like Facebook, Twitter, LinkedIn, and Google Plus, Foursquare, Instagram.




Calendly is another basic automation solution that every company may employ. It essentially eliminates the need for back-and-forth emails to schedule phone calls, meetings, and other appointments.

Enter your available options for the next meeting in Calendly and provide a link in your email invitation.

The receiver then selects the most convenient time, and the event is instantly added to your calendar.



ConvertKit is an email marketing platform that content producers and small companies promote their brand and convert their audience into revenue.

ConvertKit provides a targeted set of capabilities to nurture subscriber relationships, manage effective email marketing campaigns, and increase your audience while focusing on sales conversion.

They prevent inundating consumers with tens of thousands of automation. Instead, they concentrate on the ones that their user base will need the most and provide a lot of useful templates.



Zapier is a simple automation tool that gives any organization the ability to save time and money while increasing productivity.

This is about as easy as automation gets, enabling you to build automatic activities across critical apps used by enterprises across all industries.

Perhaps you’d want to store new Google Docs files to OneDrive before backing them up to Dropbox.

You can use Zapier to build up hundreds of automation like this to eliminate tedious manual processes and allocate your time for more productive activities.


Promo Video Maker

If you are constantly using video for your content marketing strategies, then having an automated process for your new videos can make for a more efficient system. Promo’s video maker is great for choosing pre-made templates and designs that you can use to hold a consistent theme and brand to all of your content. The pricing is extremely competitive and will surely make your life easier if you rely heavily on video content for your business.



It’s not always clear what to automate or when. There’s no universal solution since companies and their needs are distinct.

You can evaluate which processes require a helping hand by learning about automation tools.

If you’d like to save time on repeated tasks, it may be time to invest in the right solution for your business.



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