Perfect Headline Formula: How To Write Clickable Titles?

February 1, 2021

perfect headline formula


Content marketing can be incredibly powerful if it is used correctly. But it’s crucial to remember that there are multiple elements that make up content marketing with headlines being the main element of articles, for instance. Hence, it’s essential that you know how to write them, so here is everything you need to know about the perfect headline formula and how you can write clickable titles.


#1 Create Excitement in Readers

First and foremost, you need to create excitement in your readers. Doing this will help you pique their interest and keep them hooked before they click on the link and start reading your article or blog post. Hooking your reader this way is crucial for making them actually read your article rather than move on to something different.

To create excitement in your readers, you need to understand what they are interested in. Consequently, you need to research the topics you will need to write the articles on that will then be able to get titles that will excite the minds of your readers.


#2 Feed Distrust in Readers

On the other hand, it’s a good idea to do something counterintuitive – to feed distrust in your readers. However, it’s not about them distrusting your words or your brand but rather distrusting a separate object or practice that they are used to. You, in turn, will be offering a solution that will solve this issue for them.

For example, the title of your article could be, “7 Nutrition Lies Everyone Takes as Genuine Truth.” This makes your readers wonder what these supposed lies are and whether they are affected by these very lies (and how they can prevent this if it applies to them).


#3 Add Numbers, Digits, and Lists

perfect headline formula


Another way you can make your article titles more clickable is by adding numbers and digits to them and using lists as the basis of your article structure. People love lists because reading information that has been organized this way makes it easier to comprehend even if the person only skims the text rather than actually reading it.

More often than not, numbers and digits are placed at the beginning of the headline, but you can also place them in the middle. However, placing them in the middle may result in reduced effectiveness, so it’s better to put them at the beginning anyway.


#4 Break Conventions

Though this is somewhat of an ambiguous tip, breaking conventions in every way will definitely help you get your audience’s attention. Of course, this doesn’t mean that you need to go around making titles that insult people or using swearwords all the time, but you do need to find innovative ways to word your headlines.

Breaking conventions will obviously mean different things to different people. For example, someone might decide to start using a new wording tactic while another person will start using more jargon. It always depends, so the best thing you can do is experiment.


#5 Educate Your Readers

One thing many business owners, marketers, and writers forget about is that it’s a good thing to educate your audience. The more they know, the more likely they will be to buy your products (if you sell any), and the more grateful they will be to you for educating them on the topics they are interested in.

As Claire McGowan from the custom writing reviews site Online Writers Rating notes, “Educating your audience does two main things: it informs your readers and it creates a name for your brand. This way, you can improve your brand’s reputation and even grow its authority both among your competitors and among your target audience.”


#6 Remember About The 5Ws

perfect headline formula


A simple rule to remember is that there are 5Ws you can use in most of your headlines. These are What, Who, Where, When, and Why. Putting these words into your article titles will spark the attention of your target audience and will help you better communicate the topic that your article covers.

For instance, you could be writing about the reasons for poor grades in middle-school children, and the way you could word the headline could be either “10 Reasons Why Middle-School Children Get Poor Grades” or “Why Middle-School Children Get Poor Grades.” Of course, there are other ways to word the title, but both of these include the word Why with the former also using numbers which make these two headlines particularly effective.


#7 Keep Your Headlines Short

It’s quite tempting to just make your headlines have as much information as possible to truly convey the value of your articles or blog posts, but it’s actually much better to keep your headlines short. This way, you won’t be stressing out your potential readers with information before they have even started reading your articles.

To keep your headlines short, try setting a word or character limit for all the headlines you will be creating. Then, once you do write the headlines, simplify them as much as you can by using synonyms and omitting words that aren’t necessary. Rewording is your best friend.


#8 Incorporate Keywords Seamlessly

That being said, you need to remember that keywords are still important. Even if you simplify your headlines a lot, you still need to keep in mind that keywords are crucial for the success of your articles – and they shouldn’t only appear within the text but also within the titles you make for that text.


#9 Use Strong Words and Phrases

perfect headline formula


Another thing to remember is that the best way to bring some emotion and flavor into your headlines is by using strong words and phrases wherever you can. This doesn’t mean that you should use a lot of jargon or rarely-used words neither of which your target audience would likely know, but you do need to find some interesting alternatives.


#10 Brainstorm Different Ideas

Last but not least, to grow your business by using marketing, you will need to adapt to different situations and be flexible in various situations. The same can be said about your headlines: if you brainstorm different ideas, you will be more likely to find something truly special. Always take your time to brainstorm as many ideas as you can before you make your final choice and decide what your article or blog post title will be.


Final Thoughts



All in all, writing headlines can sometimes be challenging, but once you get the hang of it, you will be able to create article headlines that will attract more readers on a daily basis. Use the tips in this article to start perfecting your skill of title writing.


author bioAuthor Bio:

Nancy P. Howard has been working as a writing expert at Best Writers Online for a year. She is also a professional writer in such topics as blogging, IT, and marketing. She loves traveling, photography and is always welcome to meet new people.

1 Comment

  1. Tif

    In sociology, we’ve previously discussed how children often struggle with change. Then I wrote a review on the subject, but it was tough to put it together and, to some extent, mark the final content to display it. That’s how I found , where you helped me out right away and made everything flawless. I hope I was able to help those who want to be professional writers.


Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about Marketing.

9 Different Types of Propaganda Techniques used in Advertising

Have you ever watched a commercial and felt that, somehow, it was speaking right to you, or walked away from an ad with a catchphrase looping in your head? That's no accident. It's the craft of propaganda at work - a persuasive technique in the fabric of advertising,...

Why AI Transcription is Revolutionizing Content Marketing

We live in a time where quick access and efficiency are king, constantly on the lookout for the next big thing to turbocharge our marketing game.   Enter AI transcription, the new kid on the block that’s kicking manual transcription to the curb. This time saver...

The Beginner’s Guide to Amazon PPC Advertising

Getting started with pay-per-click (PPC) advertising on Amazon can seem intimidating to newcomers. However, it offers tremendous potential for driving sales and brand visibility.   By following some key starting points such as using a PPC tool to manage your...

Competitive Intelligence: The Ultimate Guide to Gaining a Strategic Advantage in Business

Gaining strategic advantage and outsmarting competition has become vital for business success in an increasingly complex global landscape. With rapidly evolving technology shifts, market expectations, and regulations, organizations need practical approaches leveraging...

Skills That Transform Competent Developers Into Outstanding Ones

The term software and application development encompasses a whole group of tasks, which include not only programming but also maintenance and updating. In this context, a Software Developer is responsible for developing software and programming applications.  ...

The Inbound Advantage: How B2B Inbound Marketing Fuels Sustainable Growth

In an increasingly noisy and competitive digital marketing landscape, B2B businesses face immense challenges in capturing prospective buyers’ limited attention spans and trust.   As interruptive marketing tactics like cold calls, tradeshow booths, and direct mail...

Why Deleting Old Tweets Matters for Your Business Image

In today's advanced digital world, a business's social media presence is a cornerstone of its brand image. As time gets trendier and people's tastes get more advanced, your social media, like Twitter, needs to get an upgrade, too.     Deleting old tweets may...

Streamlining Social Media Success: A Guide to Choosing the Best Free Scheduling Tools Simplifying Digital Marketing Strategies

While indispensable for connecting global audiences instantly, dedicating hourly social media commitments consumes time better spent creating high-performing content or analyzing engagement analytics to improve reach.     Thankfully, scheduler platforms now...

Read more articles about business.

Why Deleting Old Tweets Matters for Your Business Image

Why Deleting Old Tweets Matters for Your Business Image

In today's advanced digital world, a business's social media presence is a cornerstone of its brand image. As time gets trendier and people's tastes get more advanced, your social media, like Twitter, needs to get an upgrade, too.     Deleting old tweets may...

Share This