Content marketing can be incredibly powerful if it is used correctly. But it’s crucial to remember that there are multiple elements that make up content marketing with headlines being the main element of articles, for instance. Hence, it’s essential that you know how to write them, so here is everything you need to know about the perfect headline formula and how you can write clickable titles.
#1 Create Excitement in Readers
First and foremost, you need to create excitement in your readers. Doing this will help you pique their interest and keep them hooked before they click on the link and start reading your article or blog post. Hooking your reader this way is crucial for making them actually read your article rather than move on to something different.
To create excitement in your readers, you need to understand what they are interested in. Consequently, you need to research the topics you will need to write the articles on that will then be able to get titles that will excite the minds of your readers.
#2 Feed Distrust in Readers
On the other hand, it’s a good idea to do something counterintuitive – to feed distrust in your readers. However, it’s not about them distrusting your words or your brand but rather distrusting a separate object or practice that they are used to. You, in turn, will be offering a solution that will solve this issue for them.
For example, the title of your article could be, “7 Nutrition Lies Everyone Takes as Genuine Truth.” This makes your readers wonder what these supposed lies are and whether they are affected by these very lies (and how they can prevent this if it applies to them).
#3 Add Numbers, Digits, and Lists
Another way you can make your article titles more clickable is by adding numbers and digits to them and using lists as the basis of your article structure. People love lists because reading information that has been organized this way makes it easier to comprehend even if the person only skims the text rather than actually reading it.
More often than not, numbers and digits are placed at the beginning of the headline, but you can also place them in the middle. However, placing them in the middle may result in reduced effectiveness, so it’s better to put them at the beginning anyway.
#4 Break Conventions
Though this is somewhat of an ambiguous tip, breaking conventions in every way will definitely help you get your audience’s attention. Of course, this doesn’t mean that you need to go around making titles that insult people or using swearwords all the time, but you do need to find innovative ways to word your headlines.
Breaking conventions will obviously mean different things to different people. For example, someone might decide to start using a new wording tactic while another person will start using more jargon. It always depends, so the best thing you can do is experiment.
#5 Educate Your Readers
One thing many business owners, marketers, and writers forget about is that it’s a good thing to educate your audience. The more they know, the more likely they will be to buy your products (if you sell any), and the more grateful they will be to you for educating them on the topics they are interested in.
As Claire McGowan from the custom writing reviews site Online Writers Rating notes, “Educating your audience does two main things: it informs your readers and it creates a name for your brand. This way, you can improve your brand’s reputation and even grow its authority both among your competitors and among your target audience.”
#6 Remember About The 5Ws
A simple rule to remember is that there are 5Ws you can use in most of your headlines. These are What, Who, Where, When, and Why. Putting these words into your article titles will spark the attention of your target audience and will help you better communicate the topic that your article covers.
For instance, you could be writing about the reasons for poor grades in middle-school children, and the way you could word the headline could be either “10 Reasons Why Middle-School Children Get Poor Grades” or “Why Middle-School Children Get Poor Grades.” Of course, there are other ways to word the title, but both of these include the word Why with the former also using numbers which make these two headlines particularly effective.
#7 Keep Your Headlines Short
It’s quite tempting to just make your headlines have as much information as possible to truly convey the value of your articles or blog posts, but it’s actually much better to keep your headlines short. This way, you won’t be stressing out your potential readers with information before they have even started reading your articles.
To keep your headlines short, try setting a word or character limit for all the headlines you will be creating. Then, once you do write the headlines, simplify them as much as you can by using synonyms and omitting words that aren’t necessary. Rewording is your best friend.
#8 Incorporate Keywords Seamlessly
That being said, you need to remember that keywords are still important. Even if you simplify your headlines a lot, you still need to keep in mind that keywords are crucial for the success of your articles – and they shouldn’t only appear within the text but also within the titles you make for that text.
#9 Use Strong Words and Phrases
Another thing to remember is that the best way to bring some emotion and flavor into your headlines is by using strong words and phrases wherever you can. This doesn’t mean that you should use a lot of jargon or rarely-used words neither of which your target audience would likely know, but you do need to find some interesting alternatives.
#10 Brainstorm Different Ideas
Last but not least, to grow your business by using marketing, you will need to adapt to different situations and be flexible in various situations. The same can be said about your headlines: if you brainstorm different ideas, you will be more likely to find something truly special. Always take your time to brainstorm as many ideas as you can before you make your final choice and decide what your article or blog post title will be.
All in all, writing headlines can sometimes be challenging, but once you get the hang of it, you will be able to create article headlines that will attract more readers on a daily basis. Use the tips in this article to start perfecting your skill of title writing.
Nancy P. Howard has been working as a writing expert at Best Writers Online for a year. She is also a professional writer in such topics as blogging, IT, and marketing. She loves traveling, photography and is always welcome to meet new people.