When deciding to jump into social media for your business, it is important to think about how social media can be incorporated into your company goals.
Just being active on social media platforms such as Facebook, Instagram, Twitter, and Google+, is not going to bring in substantial returns in engagement and sales.
Fit Your Business Goals into Social Media
If your main goal is to reach out to new customers and earn their business, then taking your goal of earning new leads should be where you begin in engaging into the social media world.
Once you start with a specific goal in mind, then you will be able to pull the correct results from social media campaigns and will be successful on all platforms.
Goal #1: New Customers
The term “new customers” is a bit loose. New customers could mean anything from someone willing to buy your product to a potential donor to your organization.
While it may be counter-productive to make it known that you are actively seeking new leads on social media, the platforms can be used to create a two-way conversation between you and potential customers.
This active engagement can keep new consumers interested and pleased with your services.
Goal #2: Old Customers
Let’s not forget all of the people that already like you! Returning customers is another important goal that should not always be combined with the goal of generating new leads.
Retaining old customers requires constant engagement with your followers and making sure that they feel a part of your brand.
These old customers are sometimes the best way to receive feedback because not only might they have great advice, but they also feel important when you include them on a more personal level to your business.
Goal #3: Brand Awareness
Brand awareness is a very common goal for social media strategies. When you send out a memorable message to your target audience, you influence them to have your brand in mind on their own time!
Which that “time” could very well be the moment they are actually ready to make a purchase.
Much like the Aflac duck, creating a memorable experience for your audience will captivate them and whether or not a purchase is made, it is most certainly a topic of interest.
Read more articles about marketing.
Producing goods requires a lot of planning. From the conception stage down to factory production and product registration involve time and resources. But the big question is the marketing angle? How do you market your product, either existing or new? What type of...
There are several blog posts, books and courses on how to start a business in any field, but many of these do not cover basic hacks on how to promote your trade to make it reach people and convert them to potential customers. This needs to be addressed, so...
It is no surprise that marketing today is a core activity of every business. As more businesses find themselves surrounded by competitors, the challenge to grow their own business becomes bigger. The race to which one will survive and grow gets tenser. Marketing can...
Your marketing effectiveness is essentially how well your marketing strategies are doing. If they are doing well and making an impact, your marketing effectiveness will be high. If they appear to be doing nothing at all, then their effectiveness is low. In order to...
It’s no surprise that due to the world’s current events, everything is being digitized. The use of digital technology has become the norm, whether for corporations, educational purposes, or personal use. Businesses, in particular, are keen on using digital technology...
As we’re sure you already know, marketing and the fields of advertising are changing almost constantly, and each new year brings new avenues for growth — but also some new challenges. If you’re a small business owner, then there’s a good chance you’re looking to boost...