Tips to Build An Algorithm-Proof SEO Plan for Your Business

September 5, 2023

You work hard to find your target keywords, create quality content and backlinks, and optimize your website for search engines. Everything appears in place with qualified traffic landing on your website. Just when the hard work seems to be paying off, a sudden change in the search engine algorithm causes havoc and disrupts your search engine optimization strategy.




Did you know that Google algorithms change 500-600 times every year? While these changes do not affect rankings significantly, core updates can shuffle things beyond your imagination. You may have to change your strategy or start from scratch to survive and sustain through the ranking changes. That’s painful but true, and SEO marketers have to live with this truth.


There’s no way to stop algorithmic updates, but building an algorithm-proof SEO plan is doable. All you have to do is ensure that your strategy is robust enough to weather any storm.


Here are a few ways business owners can implement SEO algorithm-proofing:


Create a Winning User Experience


According to Backlinko, Google has 200+ ranking factors to determine where websites find a place on search engine pages. All the factors prioritize one thing: user experience. Speed, responsiveness, content relevancy, backlink authority, and website navigation are only a few instances of the connection between user experience and ranking factors.


UX is a game-changer when it comes to SEO because it puts small business websites in the same league as established brands. Let us consider the example of a startup in a small city like Huntsville, Alabama.


Although the city features in the list of top small cities for businesses, you cannot imagine a local startup competing with national brands running from American business hubs. But Huntsville marketing agencies play with SEO strategies focusing on UX. Most of them have a successful track record despite the odds.


Zellus Digital Marketing recommends constant work on these factors to create a winning UX for your website. A great UX means nothing can push your website down the search rankings, not even a major algorithm update. That’s because every update aims to improve user experience with pages and websites serving value to them.


If you follow user intent and keep site visitors at the left, right, and center of your SEO plan, you hardly need to worry about algorithms.


Master the Content Game


Content has always been the cornerstone of SEO, and it continues to go strong even in the AI era. Following the E-A-T guidelines (Expertise, Authoritativeness, and Trustworthiness) can keep your SEO plan on top of algorithms. Recently, the experience factor has been added to these guidelines, so you need to follow the E-E-A-T goals while creating content.




You must also optimize content for featured snippets and position zero to master the game and prevent algorithm-induced disruptions. Your content creation processes must adopt search intent and proven SEO principles to achieve sustainable results, regardless of how the search algorithms play.


Creating content variety is another aspect of algorithm-safe SEO. A multimedia approach will always impress search engines, no matter how things change. Besides the basics like website copy and blogs, create value-adding formats such as case studies, white papers, and infographics to enhance UX.


Seek Guidance from Search Results


Search results can be your trusted guide to overcome the algorithmic challenges of SEO. Try understanding why Google ranks certain web pages. You can do it by digging deep into the intents and keywords of the top 10 pages. These are the ones least affected by algorithmic updates because of their robust foundations.


Once you understand the secret sauce for these pages, you can rethink your current SEO plan. Copying the top-ranking sites is a shortcut most marketers want to take. Instead of imitating what works for them, you should try doing those things even better.


For example, you can check content elements such as topics, word count, keywords, and phrases for the top sites and optimize your content accordingly. At the same time, add a personal touch, such as focusing on the search query.


Build Diverse Backlinks


Back in 2022, Google predicted a drop in the strength of backlinks as a ranking factor, with more emphasis on content. But nothing has changed as they continue to be one of the critical aspects of the algorithm. The only reason they may not help your rankings is a lack of diversity.


SEO marketers often chase relevance and authority while building their backlink profiles, and they end up missing out on diversity. To up your link game and build your defenses against algorithms, you must create a healthy mix of backlinks, including:

  • Links given in articles
  • Links in news articles
  • Resource links
  • Links of blogger recommendation


Stay Aware of The Changes


Building a site resistant to algorithm changes is about staying aware of changes and realigning your strategies accordingly. Google may not announce all updates, but keeping track of them should be a priority. The last thing you want is a subtle one dropping a bomb on your website. Keep an eye on changes, listen to the community, and be ready to handle unexpected changes.


Also, pay close attention to your SEO performance after algorithm changes (major or minor). A comprehensive audit based on ranking fluctuations is a wise move. It gives you valuable insights to make positive modifications and get through the changes, no matter how much they affect your website’s ranking.



Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

8 Effective Marketing Techniques That All Non-Profits (However Small) Can Use

Regardless of size, every non-profit can benefit from employing effective marketing techniques, and indeed this is a must if you want to bolster your fundraising efforts and support your cause more successfully.     With that in mind, here are some top...

How to Boost Employee Engagement in Your Company: A Guide

Employee engagement is more than just a buzzword in the corporate world. It's a vital factor that directly influences a company's success and productivity. Engaged employees are not only happier and more satisfied in their roles, but they also contribute significantly...

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

The Strength of Immutable Backup in Data Protection

In today's highly competitive business world, data offers companies a life line. It underpins their operations, drives decisions, fuels innovation. It also lays the groundwork for businesses to build solid strategies, understand their customers and track what’s going...

3 Potential Website Design Flaws Law Firms Should Avoid

The legal industry has been among the slow adopters of digital technologies, but the pandemic emerged as a tech disruptor. Like all other businesses, law firms were forced to adopt remote work and virtual consultations. Tech transformation is essential to stay on top...

How to Implement a Conversion-Focused SEO Strategy

Search engine optimization entails optimizing websites to rank on top of search engine results and attract traffic. Without having a website visible on the top of search pages, you hardly have a chance to score visibility, traffic, and leads. Imagine beating thousands...

Small Business Web Wizardry: How to Make Your Site a Marketing Marvel

When it comes to marketing, small businesses usually turn to social media. However, with the right strategies in place, these businesses can turn their website into a marketing marvel as well.      According to Small Business Trends, spending between 7 and...

5 Content Writing Tips to Promote Your Medical Spa on LinkedIn

In the ever-evolving world of digital marketing, LinkedIn has emerged as a powerhouse for professionals across various industries. For medical spas seeking to promote their services, LinkedIn offers a unique platform to connect with potential clients and industry...

Read more articles about business.

How to Improve Your Business’s Image

How to Improve Your Business’s Image

In life, image may not be everything, but in business, it is one of the key cornerstones that will play a huge part in your company's overall success. Your business will suffer if you have a bad company image, either because you are dealing with negative press or...

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty and Business: The Secrets to a Successful Salon Venture

Beauty is big business, and salons are at the forefront of the industry. However, owning and operating a successful salon takes more than just knowing how to cut and style hair. You need to have a keen mind for business to be truly successful.   From marketing...

15 Ways to Increase the Profitability of Your Trucking Business

15 Ways to Increase the Profitability of Your Trucking Business

The trucking business is very profitable. But initially, you might face some challenges to increase profitability as it is a competitive market. However, there are certain steps you can take to increase your profitability.   But before that, you need to...

The Benefits Of A Dedicated Business Bank Account: Why It Matters

The Benefits Of A Dedicated Business Bank Account: Why It Matters

Venturing into the entrepreneurial treasure hunt? You're juggling a lot, from crafting the golden product to netting valuable clients. But here's the golden goblet of success: a rock-solid financial fortress. And the jewel in the crown? Keeping your personal treasure...

Top Tips On Rolling Out An Employee Engagement Survey

Top Tips On Rolling Out An Employee Engagement Survey

It is safe to say that for the majority of businesses, when you have a great team working for you, you will want to keep them happy. That way, you have a better chance of retaining them and keeping that hard work ethic and positivity in the workplace, where you, your...

Share This