Starting a business online can be a bewildering thing to experience. Often we struggle through tens and hundreds of articles online on Google looking for the best tips and tricks and finding out what the best tools online for free are.
Online marketing can be tricky, on social media. However, a key benefit of using online channels is the ability to measure the impact that it has on your targeted audience. From this, making adjustments to your brand becomes easier because you know how your audience is reacting and try to meet their expectations.
Social media marketing is one of the biggest movements that the Internet has maintained since its debut, and we can see why. It’s a platform of endless profit and one of the biggest money-making investments your business needs to keep up with modern competitors.
With a few easy tricks, you can convert your page visitors into paying customers in no time and here’s how.
Decide which social media platforms you’re going to use
According to research, browsing through social media takes up about 28% of the total time we spend on the Internet. That means that the average time a person spends on social media each day is estimates to an hour and forty minutes long.
This is significant because it implies that if you market your business through social media, the more likely you are to capture an audience.
Research in which current social media apps generate a lot of daily traffic such as Facebook and Twitter. From there, choose a platform that best suits your niche to ensure the success of your business.
A good way to research this is to look at your competitor’s social media pages and see which accounts gather more followers. This also serves as a clue on how likely you are to have success on certain platforms.
Customize your social media platforms
Now that you’ve identified which platforms match the niche of your business, you need to customize your social media account to increase your chances of getting more followers.
Start by writing a reliable description of what your business is about and what the company wants to accomplish. This will better give your platform a focused audience interested in what you have to share.
By optimizing your social media platforms, you also boost your SEO search ability to go against your competitors.
Link your website on your social media pages
Once all your social media pages are all set up, attach your website’s link onto space where people can easily access such as its description page, about me, or home page.
A direct link connecting the two platforms allow visitors from your social media accounts to visit your official website and vice versa.
Follow known figures related to your niche
To build up your social media, start by following famous figures or brands first.
While it is not likely that they would follow you back right off the bat because you are only starting to grow your channel, it is important to do so because of a few certain points.
First, certain social media platforms such as Instagram use the people you follow as information on how to make suggestions on who to follow. Following a few bigger brands of similar niches, you allow others interested in those to find yourself said brands.
Second, we base the world of social media on people trying to get followers that people often follow the followers of a popular figure to get follow backs.
Last, by following people related to your niche you also learn from them and can apply that knowledge to your business and audience.
Balance out your “Follows” and “Followers”
It’s always better to make sure your business has a balanced level of followers and following. Not only does it compete better for SEO searches but it is also a symbol of how much we trust a brand.
Software applications have also started to include the following/follower ratio as a basis on their “who to follow” suggestions. This means that if you have a very high ratio, the less likely you are to attain new quality followers.
Post! Post! Post!
A common conundrum people have when they begin to market their brand on social media is how many posts a day they should do.
Thankfully, many studies have been done to analyze the effects of frequent posting. The results show as follows:
Personal Facebook Page: Overposting doesn’t seem to show any signs of fluctuations between the number of followers and likes a page receives, but rather is impacted by the quality of the posts.
Twitter: The more tweets you send out the more exposure you get. Tweets with appropriate and easy to search hashtags are also advised.
Pinterest: A few times a day is enough to keep a constant growth of followers.
Keep in Control
Social media platforms have certain guidelines that filter out accounts that spam any type of activity. An example of this would be Twitter’s daily following limit.
Because of this, it is advised for you to be cautious whenever you decide to follow back a list of accounts and post several threads or risk your account being suspended.
Share interesting and useful content
When it comes to social media, people don’t want to see the same thing over and over again. Provide your followers with a variety of sources and fresh material to share on your online platforms to get a more diverse following.
Your material can be a mix of articles, quotes, videos, and photos related to the niche of your content. Be creative and experiment with different types of content.
When you are creating articles on your blog on a consistent basis, sharing a link with a short description is one of the best ways to promote your blog. This will help more people engage with your brand as well as giving you additional content for your social media (so you don’t run out of material).
Make use of hashtags to make your content more searchable and SEO friendly, especially on platforms such as Twitter.
SEO Tip: When posting blog articles on your website, make sure to avoid common content issues such as keyword cannibalization if you are optimizing for SEO.
Make your website easy to share
Apart from syncing your business website with its corresponding social media pages, add easy to manage link sharing buttons on your website as well.
This allows people who follow your site to easily share your content on their social media accounts. This not only gives you more traffic, but it also allows you to gather more followers from different types of platforms.
Follow-back your active Followers
This last item on the list doesn’t necessarily mean its the least important.
Knowing who your active followers are and following them back shows signs that you appreciate your followers and thank them for their continuous support.
Shane Barker shares insights on how to increase your social media marketing ROI in his infographic below.
Free Business Model Canvas
1 Comment
Submit a Comment
Is Your Business Being Found Online?
Free Digital Marketing Report ($150 Value)
Want to know how your business stacks up against the competition?
Read more articles about social media.
Read more articles about marketing.
Why Your Business Should Hire a Digital Marketing Agency
A digital marketing agency handles promotional and marketing campaigns that help a business attract more customers. Why should your business hire one? What benefits can you get from an external marketing team? In this article, we’ll talk about digital marketing...
Internet Marketing: What Is It & How It Can Build Your Brand
The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...
What Do “Business Development Skills” Mean In a Resume?
Every business needs development, and we can see the development of a business in its marketing. Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...
How To Figure Out Which Type Of Marketing Can Help You The Most?
There are so many different types of marketing, it can be difficult to figure out which one will work best for you. In this article, we will discuss the pros and cons of various types of marketing, so that you can make an informed decision about which type is right...
What Can Your Business Accomplish With A High-Quality Marketing Strategy?
Nobody can argue with the fact that a successful business relies on a strong customer-seller relationship. And that relationship largely depends on product quality. Hence, the first and foremost thing to do to help grow your business is to focus on producing...
7 Ways How to Create a Successful Content Marketing Plan
Regardless of whether you're just getting started with content marketing or you've been using the same strategy for some time, it never hurts to review your content strategy plan and make sure it's current, inventive, and engaging for your prospects and customers. The...
Hey, Over Here! Differentiating Your Brand in a Crowded Space.
As a small business, getting your brand noticed is crucial to stay in the minds of your customers. Amid countless brands vying for attention, differentiating your brand in this information-rich world can be challenging. A customer’s attention span is short - you have...
4 Ways Digital Marketers Benefit From Electronic Signatures
People consider running their own companies, which is one of the most effective ways of earning a living. That explains why millions of small companies get started every year. Having several businesses in an industry is advantageous to customers. They can also compare...
6 Good Reasons To Hire A Marketing Agency
You might be asking yourself, do I really need to hire a marketing agency? Can't I just handle all of my company's marketing myself? Well, there are a few things you should consider before making your decision. Here are 6 reasons why it might be beneficial for you to...
Understanding SAAS Marketing Strategies
Over the years, Software as a Service (SaaS) has become an increasingly widely used business model that is gaining more traction. Some statistics project that by 2023, the value of the SaaS sector could reach as much as $623 billion. What this means is that those...
The Benefits Of Hiring A Career Coach Insider For Your Marketing Firm
The last issue you need while attempting to advance in your job is uncertainty regarding your future moves. Fortunately, with the assistance of a career coach insider, one can always rely on receiving guidance that will move you ahead and allow you to reach your work...
Learn How Do Luxury Brands Stand Out In The Market
The market is saturated with brands, and the everyday consumer quickly accesses information on a high-end product. Thus, luxury brands have to strive for differentiation. Luxury brands stand out in the market by highlighting their heritage, craftsmanship, and content...
These are great tips! I agree, with the algorithms of all the different social media platforms always changing so if you want to stay relevant it’s important to post consistently!