Starting a business online can be a bewildering thing to experience. Often we struggle through tens and hundreds of articles online on Google looking for the best tips and tricks and finding out what the best tools online for free are.
Online marketing can be tricky, on social media. However, a key benefit of using online channels is the ability to measure the impact that it has on your targeted audience. From this, making adjustments to your brand becomes easier because you know how your audience is reacting and try to meet their expectations.
Social media marketing is one of the biggest movements that the Internet has maintained since its debut, and we can see why. It’s a platform of endless profit and one of the biggest money-making investments your business needs to keep up with modern competitors.
With a few easy tricks, you can convert your page visitors into paying customers in no time and here’s how.
Decide which social media platforms you’re going to use
According to research, browsing through social media takes up about 28% of the total time we spend on the Internet. That means that the average time a person spends on social media each day is estimates to an hour and forty minutes long.
This is significant because it implies that if you market your business through social media, the more likely you are to capture an audience.
Research in which current social media apps generate a lot of daily traffic such as Facebook and Twitter. From there, choose a platform that best suits your niche to ensure the success of your business.
A good way to research this is to look at your competitor’s social media pages and see which accounts gather more followers. This also serves as a clue on how likely you are to have success on certain platforms.
Customize your social media platforms
Now that you’ve identified which platforms match the niche of your business, you need to customize your social media account to increase your chances of getting more followers.
Start by writing a reliable description of what your business is about and what the company wants to accomplish. This will better give your platform a focused audience interested in what you have to share.
By optimizing your social media platforms, you also boost your SEO search ability to go against your competitors.
Link your website on your social media pages
Once all your social media pages are all set up, attach your website’s link onto space where people can easily access such as its description page, about me, or home page.
A direct link connecting the two platforms allow visitors from your social media accounts to visit your official website and vice versa.
Follow known figures related to your niche
To build up your social media, start by following famous figures or brands first.
While it is not likely that they would follow you back right off the bat because you are only starting to grow your channel, it is important to do so because of a few certain points.
First, certain social media platforms such as Instagram use the people you follow as information on how to make suggestions on who to follow. Following a few bigger brands of similar niches, you allow others interested in those to find yourself said brands.
Second, we base the world of social media on people trying to get followers that people often follow the followers of a popular figure to get follow backs.
Last, by following people related to your niche you also learn from them and can apply that knowledge to your business and audience.
Balance out your “Follows” and “Followers”
It’s always better to make sure your business has a balanced level of followers and following. Not only does it compete better for SEO searches but it is also a symbol of how much we trust a brand.
Software applications have also started to include the following/follower ratio as a basis on their “who to follow” suggestions. This means that if you have a very high ratio, the less likely you are to attain new quality followers.
Post! Post! Post!
A common conundrum people have when they begin to market their brand on social media is how many posts a day they should do.
Thankfully, many studies have been done to analyze the effects of frequent posting. The results show as follows:
Personal Facebook Page: Overposting doesn’t seem to show any signs of fluctuations between the number of followers and likes a page receives, but rather is impacted by the quality of the posts.
Twitter: The more tweets you send out the more exposure you get. Tweets with appropriate and easy to search hashtags are also advised. Extended Twitter statistics will help with this.
Pinterest: A few times a day is enough to keep a constant growth of followers.
Keep in Control
Social media platforms have certain guidelines that filter out accounts that spam any type of activity. An example of this would be Twitter’s daily following limit.
Because of this, it is advised for you to be cautious whenever you decide to follow back a list of accounts and post several threads or risk your account being suspended.
Share interesting and useful content
When it comes to social media, people don’t want to see the same thing over and over again. Provide your followers with a variety of sources and fresh material to share on your online platforms to get a more diverse following.
Your material can be a mix of articles, quotes, videos, and photos related to the niche of your content. Be creative and experiment with different types of content.
When you are creating articles on your blog on a consistent basis, sharing a link with a short description is one of the best ways to promote your blog. This will help more people engage with your brand as well as giving you additional content for your social media (so you don’t run out of material).
Make use of hashtags to make your content more searchable and SEO friendly, especially on platforms such as Twitter.
SEO Tip: When posting blog articles on your website, make sure to avoid common content issues such as keyword cannibalization if you are optimizing for SEO.
Make your website easy to share
Apart from syncing your business website with its corresponding social media pages, add easy to manage link sharing buttons on your website as well.
This allows people who follow your site to easily share your content on their social media accounts. This not only gives you more traffic, but it also allows you to gather more followers from different types of platforms.
Follow-back your active Followers
This last item on the list doesn’t necessarily mean its the least important.
Knowing who your active followers are and following them back shows signs that you appreciate your followers and thank them for their continuous support.
Shane Barker shares insights on how to increase your social media marketing ROI in his infographic below.
Free Business Model Canvas
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