What Is A Squeeze Page and How it Works

January 1, 2021

Are you thinking about expanding your business and website and trying to reel in some more customers and viewers? If that is a big yes, then you should better work on your squeeze page!

So what is a squeeze page? What is in it? How does it works, and most of all, how does using it benefit you? Well, calm yourself because all you need to know about it is in this article.

 

Squeeze Page

Websites are used to improve the marketing of a company, brand, or personality. In marketing, this so-called funnel pertains to the levels that a potential customer will experience to become a definite and regular customer. To get to the bottom of the funnel- which is to become a regular customer- a business should start at the top and make potential customers aware of the brand. That’s where a squeeze page comes in handy.

A squeeze page is a tool best used to collect possible individuals’ emails from subscribing to your website. Usually, in exchange for their emails, newsletters or free offers are given to those who subscribe.

Squeeze pages are most likely to be a pop-up page that overlays a page on a website when you first open it. It can be a single page of its own where it directly invites people to give their emails to be aware of the business.

You might confuse it with a landing page, but they are not the same. Squeeze pages are a landing page where its sole purpose is to invite and get site visitors to provide their emails. It is usually shorter and more straightforward compared to other landing pages.

 

Perks of having a Squeeze Page

It will require extra work to have a squeeze page for your site, but it will be worth it because of the benefits. Some of the perks of having one are:

  • Builds Brand Awareness. New products or promotions can be efficiently broadcast to viewers through squeeze pages. It can attract potential customers to look into your business and build your online presence.
  • Wider Reach. Since squeeze pages have fewer designs and content, it’s faster to load and be seen by viewers. The pop-up design automatically lets viewers see it when they open the site.
  • Simple and Easy. Compared to designing a website or other landing pages, creating a squeeze page is more uncomplicated and comfortable. You will only have to develop a small section of space and wouldn’t require several components. Squeeze pages are also flexible and dynamic in terms of design.

 

Proponents of a Squeeze Page

Since squeeze pages have limited space for content, you have to make the most out of it. But it is still easier said than done. With a small space, you can easily overwhelm prospects with the design. If you are not able to design it right, it will be ineffective.

Take note that a great squeeze page has a/an:

 

Tempting Offer

You must put in your tempting offer on the squeeze page because this will help potential customers know what you will be providing them. This element is no doubt one of the most important of all. The offer is the backbone of the page. It can’t be dry and ordinary. This page should be a one-of-a-kind offer for your site’s visitors.

 

Eye-catching Headline

Once you have your tempting offer, put it into words. The headline should be the first thing they see; it has to be short, simple, and overall, eye-catching.

Most of the time, if not all, people will only read the squeeze page headline before they decide what to do next, so make sure the headline catches the attention of your prospects and makes them choose to look further into it. The headline should squeeze them into giving out their emails.

 

On-point Copy

A copy is a sort of short description you put into the design. It is used to back up the headline and put more details about what you are offering. Take note that the copy should give prospects a bit of information, just enough to hook them. You do not want to give everything away that easily.

 

Triggering CTA

CTA means call-to-action. There are only two buttons on a pop-up squeeze page: the exit or close button and the CTA. The CTA should better be the one clicked.

The CTA button is just a small rectangle, but it is valuable. Make it stand out with the right choice of color. Be creative in what phrase to put on it. The usual terms are Sign Up Now for FREE, Discover, and Check It Out, but you can create a better one that is suitable for your offer.

Aside from these, a visible privacy policy link should be seen to make subscribers informed. You may also add social proof or statistics that can help support your offer. Overall, the design should be straightforward and robust.

 

How to Create a Squeeze Page

Keeping in mind the essential elements in designing the squeeze page, you can create a useful squeeze page for your site. Knowing the details and planning the design is just the first step to making the squeeze page. The building phase can be tricky.

Graphic designers can easily aid you in creating your site and web pages. They can be quickly hired to create a squeeze page for you, especially now that the world is digital and modern. However, making it yourself is a possible option too.

There are lots of software available online where you can personally make a squeeze page. Leslie from Marketing Envoy shared in her article great sites like Leadpages, Aweber, Instapage, and ConvertKit that you can help you design on your own.

Squeeze pages are simple tools you can use to aid your marketing. It is an easy and direct strategy to build awareness of your brand to bring you to the marketing funnel’s bottom.

 

Conclusion

Squeezing a page is not that complicated to do. All you need to do is follow the steps indicated in this article, and you are good to go. So, the next time you need to squeeze a page, use this article as a reference, and you will surely get the job done in no time.

 

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