Future Trends in Video Content Management: What To Expect

January 11, 2024

From Twitch to TikTok and YouTube Shorts, online video continues its meteoric rise. As consumer viewing habits rapidly shift to on-demand streaming and mobile devices, the management of video libraries has become increasingly complex. For brands, media companies, and content creators alike, keeping pace with the scale and optimization of video distribution is critical.




Luckily, video content management technology is actively evolving as well. New innovations in artificial intelligence (AI), cloud services, and multi-platform publishing are emerging to help tame the virtual wilderness of online video. As these trends mature, they’ll transform how businesses organize, analyze, and publish video content to engage audiences.


Read on for an in-depth exploration of these modern tools and methods.


1. AI-aided content generation and management


The first notable trend today is the use of AI in video creation and management. It’s beginning to demonstrate eerie abilities to mimic human style and generate entire video sequences from scratch. While it’s still in the early stages, this innovation could soon help storytellers, marketing teams, and social media managers “prototype” dynamic video content at scale.


Much like AI image and text generation, prompting algorithms with loose creative direction may craft customized video scripts or animations uniquely tuned to different audiences. Many tools have already been rolled out and are currently being implemented by many creators.


Apart from video creation, there are also special AI tools designed to help you with video analysis. For instance, if you’re researching a subject and need to go through several YouTube videos, you can now do so without spending many hours in front of your screen. Let Chat GPT summarize YouTube video and simplify your projects.


2. Unified multi-platform publishing


Not long ago, organizations could focus video distribution efforts on just their owned websites and YouTube channels. Today, that narrow approach fails to reach wider audiences scattered across social media platforms and OTT apps.


Yet, while multichannel video distribution has become mandatory, coordinating published workflows across a fragmented landscape remains unwieldy. Teams struggle to manually repackage and reformat each video asset for different screen sizes, bitrates, codecs, and metadata requirements. This drives demand for unified cloud-based publishing solutions.


Modern video CMS platforms enable dragging and dropping media files into centralized libraries. Automated rendering pipelines then parallel transcode while optimizing for each destination platform.


Custom encoding presets auto-generate video cuts tailored for everything from TikTok to Instagram Reels to Roku channels. Automated push messaging keeps stakeholders aware of publishing progress across hundreds of distribution points.


Bulk upload tools even allow scheduled release publishing to entire channel networks in just clicks. The efficiency gains, consistency, and reach multichannel video management enables are forcing even boutique creators to take note.


Adapting publishing coordination technology, as the number of video endpoints proliferates, saves resources. It also unlocks a broader audience, enhancing digital marketing efforts.


3. Short-form video explodes the scene




Without a doubt, bite-sized video burst onto the scene in profound ways, thanks to mobile apps like Vine, YouTube Shorts, and TikTok. Though visually driven micro-content isn’t new, our collective appetite for snackable clips we can consume on the go has hit unprecedented levels.


Importantly, short-form video represents more than just new distribution channels. The mechanisms for discovering and interacting with micro-content also vary greatly from more traditional, lean-back video experiences.


Quick cuts, graphics overlays, text inserts, duets, and tactile gestures like swiping or pinch-zooming are all common user engagement mechanisms. Likewise, personalized feeds based on topics, sounds, captions, hashtags, and creative effects help short videos spread rapidly.


The next wave of innovation focuses on spinning longer videos into tailored micro-clips personalized across platforms and audience verticals automatically. Rather than one-size-fits-all chop jobs, machine learning can help slice full videos into contextually relevant shorts personalized to individual viewer taste.


Video management platforms are only now integrating short-form renderings, metrics, and distribution tools natively. The companies prioritizing these capabilities stand ready to help brands and publishers thrive as short video consumption accelerates across the digital landscape. Viewers want easily digestible content, and emerging tools now empower delivering it at scale.


4. Streamlined workflows and cloud velocity


To help creative teams and video producers keep pace with the innovation happening across emerging video platforms and formats, workflow automation and cloud deployment are fundamentally changing media workflows.


In the past, video content management was largely manual, disjointed, and desktop-bound. Getting video from camera to viewer required stitching together an ad-hoc pipeline of transcoding, manually tagging files, exporting to various formats, and finally uploading for distribution. Scaling to more channels meant more layers of friction and complexity.


No longer. Modern cloud-based tools now enable centralized management of the entire video lifecycle, from ingest to storage to multi-platform publication. Automated pipelines batch process video assets by applying multiple renderings, graphics, captions, and metadata tags in a fraction of traditional timelines.


Built-in workflow templates further allow custom-staging videos to flow automatically across departments and business systems. The days of emailing links back and forth or dealing with municipality cloud storage providers are coming to a close.


These streamlined pipelines will help publishers and brands embrace the proliferation of video formats and platforms while scaling output, all without compromising creativity or consistency.


Likewise, cloud-based video production suites centralize remote team collaboration while tapping cloud acceleration. Integrated virtual workspaces allow annotation, real-time co-editing, and review and approval signoffs across global stakeholders.


The cloud also provides effectively unlimited on-demand computers for 3D rendering tasks, VR video processing, and GPU-based editing that previously required expensive local workstations. This allows growing teams to iterate faster without facility or capital equipment constraints.


As consumer video engagement across devices and formats continues to evolve at lightning speed, adopting platforms to simplify workflows and cloud infrastructure unlocks strategic advantages both today and tomorrow.




Short-form video, AI content, immersive displays, automation, and the cloud are all trends you should keep an eye on. If you want to get ahead today, an ideal course of action is rethinking video management and being fearless about embracing new formats, personalizing content at scale, simplifying workflows in the cloud, and pushing boundaries with emerging technology.


The winds of change are certainly stirring! Those who effectively adapt video strategies early may find strategic advantages as nonlinear viewer behavior continues to proliferate. By leveraging the cloud and next-generation video tools arriving over the horizon, the possibility space remains wide open.


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