The holiday season is still a long time ahead, but you will hardly realize the months flying by. Seasonal sales begin well before the holidays, with Black Friday falling on November 24, 2023. That seems several months away, but online sellers need to be ahead of time when it comes to prepping their websites for the holiday traffic boom.
Black Friday 2022 e-commerce sales reached a record $9.12 billion, and Thanksgiving sales touched a whopping figure of $5.3 billion. The numbers will likely be higher this year because the pandemic is far behind, and Americans have more financial control.
Online stores were the real winners during the festive season, with a 3.5% increase year over year, clocking $211.7 billion in 2022. It means online sellers must gear up to make the most of the opportunity in 2023.
If you run a Shopify store, you are in a good place because the platform offers the benefits of scalability, customizability, and flexibility. However, you need more than a few tweaks to prepare your website for seasonal sales.
Here are a few tips to rethink and redesign your Shopify store to attract traffic and maximize conversions.
Refresh the Look With a New Theme
Although your website should be consistent with your brand, you can refresh the look with a new theme for the sales season. Since shoppers are excited about sales, you can capitalize on their mood with an attractive design. Shopify experts recommend highlighting offers and featured products by placing them prominently on the home page.
According to Realm Web Design, Shopify is ideal for e-commerce sellers because it has a dynamic interface. Sellers can quickly implement design changes to match the pace of seasonal demand and sales. But it is best to collaborate with a specialist agency because they can do it with a professional touch.
Update Product Listings
Updating your Shopify product listings regularly enables you to garner customer interest and inform them about your latest offerings. You will probably have new launches or season’s specials during sales. Try showing them off with a separate listing for items on sale. Besides attracting more customers, these lists can improve your SEO rankings which is an essential step in e-commerce turnarounds.
Your website will likely appear on top of searches when people search with sales-related keywords. Built-in SEO tools can help you optimize your descriptions for relevant keywords. Alternatively, you can try Edited‑Bulk Product Management for editing products’ SEO attributes in bulk. With these steps, your product description will gain a ranking advantage.
Optimize the Checkout Process
Revamping your Shopify store for holiday sales is not just about changing its look and feel. It is also about optimizing the checkout process for a smooth user experience. Look for ways to provide a quicker path to purchase. It leads to higher conversion rates and happy customers who may return for more and recommend your brand to others.
The last thing you want is visitors leaving because they cannot understand the checkout flow or encounter issues along the way. All the hard work beating the competitors and generating traffic can go to waste if the checkout experience fails to match user expectations. Apart from creating an intuitive checkout process, ensure that shoppers have all popular payment options.
Focus on Speed and Responsiveness
Speed and responsiveness are the pillars of successful web design because they translate into excellent user experience. After all, no one wants to buy from (or even browse) a slow-loading or unresponsive website. They also ensure a higher SEO ranking because both factors are the most significant aspects of search algorithms.
People are busy during the sales season, so they expect sites to load even faster. At the same time, they are more likely to shop on the go. Missing out on mobile responsiveness can be a killer for your Shopify store. Imagine the effect on UX with product images not rendering or CTA buttons not working on mobile devices.
When you work on redesigning it, ensure that your team pays extra attention to these factors.
Seasonal sales spell the busiest time of the year for Shopify stores. Your website may struggle with the traffic surges during the peak hours. Even if it handles the traffic well, matching the visual and functional expectations of visitors is challenging.
A design revamp can help you cover all fronts and win the seasonal-sale game. The best option is to collaborate with a Shopify design expert to help you create a perfect welcome ground for your visitors. Another tip is to gear up well in time because a head start can give you a competitive edge.