Digital Marketing in the Cryptocurrency World

business clock icon
Created November 8, 2020

As popular as bitcoin might be today, it didn’t simply sprout into existence to be discovered and appreciated by the masses overnight. On the contrary, building up its reputation, establishing this new and exciting digital currency in a fickle market, and setting the stage for its current success has taken ample effort on the part of its creators.

Those who support and use cryptocurrencies today, not just bitcoin per se, but others, as well, have invested in marketing the currencies in question to the right demographic. Just like with any other business idea, you need to follow a few key steps to build a successful business in this industry, too.

If you own or run a crypto-based business, you need a stellar marketing strategy, too. You need to earn the trust of your target audience, ensure that people view you as reliable and trustworthy, no matter if you’re an investment company, an e-commerce startup accepting crypto payments, or a blockchain startup. Here, we’ll suggest a few powerful digital marketing ideas to launch and build up your crypto brand in this competitive industry.

 

Start with a strong website

Whether you want to launch your own cryptocurrency, build a mining collective, or sell services and products that you’ll charge for in crypto, or something entirely else – you need a strong, sleek website. One good example is Coinformant with a good and clean design. Since most crypto-related topics and businesses are already complex enough as it is, your website should be clean and use-friendly to help enhance engagement.

Of course, all other website design rules of thumb go for your business too: fast loading, mobile optimization, ongoing SEO, cloud storage for assets, and live chat support with chatbots or support agents. If your website will also serve as your key platform for making investments and crypto transactions, all the more reason to stick to simplicity and minimalism, while you use your website content to guide and educate, and entice your visitors to buy from you.

 

Create and publish relevant content

The world of cryptocurrencies is a fast-evolving one, and it requires innovation and persistence for any business to remain relevant and successful. In such a world, consistent and valuable content creation is your greatest marketing asset. By educating your audience and providing value, you build your brand as the leader of the industry.

You can use your presence to share your views on mining and the industry, you can provide invaluable insights about the necessary bitcoin mining hardware, advice on how to approach the mining process, and market research. You could even expand your research to include information about other investments like gmr gold or blue-chip stocks.

For investors, buyers, and regular users, your content can become a vital source of information, advice, and a beacon of smarter decision-making. Publish videos, how-tos, tutorials, case studies, infographics, illustrate your success, showcase your expertise, and give actionable tips – people will appreciate such effort.

 

Build a social media presence

We rely on social outlets to stay informed, to educate ourselves, to see the latest in any industry, and to engage with like-minded individuals. As such, social media represents a wealth of opportunities for crypto companies. You can join existing groups and discussion to share your own opinions and guidance. You can post and publish your website-based content and enrich it with live streams, stories, and posts to start discussions from your own brand’s page.

Social media content for crypto is becoming more relevant every day. Finally, paid campaigns on social platforms are a great way to get more brand visibility, ensure more engagement for your most eager followers, and of course, expand your reach.

 

Join crypto communities

Within and beyond social media, there are crypto communities where your expertise can be lifesaving for someone just starting their crypto journey. There are always new questions being posted and new discussions started, which are all great opportunities for you to offer your views and establish your brand as one of reliability and knowledge.

Cryptocurrency communities like Crypto Head are a great place to begin learning everything one would need to know about crypto and how to go about investing with it. It is important to know what you are doing and learn as much as you can before making any investment mistakes learning from a reliable source can go a long way.

These communities will help guide you when choosing a crypto exchange that is right for you. There are many to choose from out there and finding one that is right for your investment can be a challenge.

 

Email campaigns and direct messaging

Although your content is pivotal for educating your followers and raising brand awareness, you should go the extra mile by directly connecting with your potential users and customers. By collecting phone numbers, using messaging platforms on social media, and by offering subscriptions to your newsletter, you can reach and qualify leads more easily and foster stronger customer relationships.

Email marketing paired with direct messaging allows your business to stand out, but also to increase your response rates, as well as overall user engagement over time.

 

Influencer collaboration

Influencers are far from a new concept in any industry, so crypto is no exception, and you should leverage your influencer relationships to build your brand online. Their established presence in different online communities can help you earn the trust of their own followers, boost your online engagement rates, and ensure that your name becomes recognized in the world of crypto.

Your word as the expert in crypto will always have weight among your fellow experts, but if you’re providing specific services to the general population, you’ll need the support of your industry’s recognized influencers, too. Social media campaigns with them, case studies, interviews, reviews, and testimonials will all help you build awareness and recognition.

 

Podcasts for raising awareness

In a sea of potential content formats used today, you need to find the right opportunities for your own brand. Why? Because cryptocurrency companies are in a unique position to educate their audience, promote their business, and build a reputation through specific content formats. Take podcasts as a brilliant example of an engaging way to spread the word on your organization, but also start relevant conversations with your listeners live, as well as after the podcast is over.

Sharing your expert knowledge and market research will help people feel more comfortable with the idea of investing in cryptocurrencies, using them for making purchases, and even building up their digital savings. Podcasts are helpful in many different ways, and if you have access to experts, they’ll be easy enough to produce.

It takes time to educate your audience and grow your presence in this industry. But with the right strategic approach and a few key tactics up your sleeve, your cryptocurrency business doesn’t have to remain in the shadows. You can slowly and effectively build up your presence through these and other combined digital marketing efforts and ensure your spot in the leading crypto ranks over time.

1 Comment

  1. Tif

    Of course, I understand that discovering amazing telegram channels for improving trading is significantly more difficult than it appears. All you have to do now is compile a list of best crypto signals . For example, I’ve learnt a lot here, therefore I think it’s important that not everyone meets unnecessarily. I hope I may be of assistance, so best of luck.

    Reply

Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about SEO.

What Is Trust Flow SEO?

First, let’s see what trust flow means for websites – Trust flow is a measure of the quality and trustworthiness of a website, based on the number and quality of inbound links to the site.     A high trust flow indicates that the site is trusted by many...

How Much Cornerstone Content Should You Have?

Cornerstone content is the foundation of your website or blog. It's the most important and comprehensive material that you have to offer, and it's what you build everything else around - including your social media strategy.     Cornerstone content is...

How to Create an Effective SEO Strategy in 2022

High-quality promotion begins precisely with the analysis of the initial data and the selection of a suitable SEO strategy. This article will discuss what factors influence its choice and how to choose the right SEO strategy in 2022.     What Is an SEO...

Why is Local SEO Important for Brick-and-Mortar Stores?

  Search engine optimization (SEO) is essential for all businesses, whether they’re eCommerce or partially online. However, if you own a brick-and-mortar store, local SEO increases visibility in a specific area. By optimizing SEO, you can convert more online...

5 Ways Domain Names Influence SEO and 5 Best Practices

  Domain names can significantly affect SEO even though they’re not an important ranking factor. Your chances of appearing high in search engine rankings are greatly improved by using a combination of brand-related terms to build a short, snappy, and clickable...

How Do You Growth Hack With SEO?

SEO is a difficult topic to understand and can be inaccessible to those just getting started in digital marketing. Growth hackers have discovered that SEO is the perfect way for startups and entrepreneurs to drive organic traffic and have found new ways of bolstering...

Is Your SEO Strategy Working? 4 Ways To Know

Search engine optimization (SEO) is the process of optimizing your website and content to produce high rankings on search engines. Ideally, a webpage should be at the top-most section of search engine results pages (SERPs) for keywords suitable to your products and...

6 SEO Tips You Will Want To Hear

Everyone has a website nowadays. The question is what they do with this website and if they ever succeed in traffic engagement. The most efficient technique to get website traffic without spending money on adverts is SEO. This can be a big benefit for smaller...

Read more articles about marketing.

Why Your Business Should Hire a Digital Marketing Agency

Why Your Business Should Hire a Digital Marketing Agency

A digital marketing agency handles promotional and marketing campaigns that help a business attract more customers. Why should your business hire one? What benefits can you get from an external marketing team? In this article, we’ll talk about digital marketing...

Internet Marketing: What Is It & How It Can Build Your Brand

Internet Marketing: What Is It & How It Can Build Your Brand

  The official birth date of the internet is widely considered to be January 1, 1983. Since then, we have grown accustomed to the web and its capabilities, spending more and more time in front of our computer screens. According to DataReportal’s Digital 2022...

What Do “Business Development Skills” Mean In a Resume?

What Do “Business Development Skills” Mean In a Resume?

Every business needs development, and we can see the development of a business in its marketing.     Marketing is not just about selling or advertising, it's about developing your business by creating relationships with your customers. It's about...

How To Figure Out Which Type Of Marketing Can Help You The Most?

How To Figure Out Which Type Of Marketing Can Help You The Most?

There are so many different types of marketing, it can be difficult to figure out which one will work best for you. In this article, we will discuss the pros and cons of various types of marketing, so that you can make an informed decision about which type is right...

7 Ways How to Create a Successful Content Marketing Plan

7 Ways How to Create a Successful Content Marketing Plan

Regardless of whether you're just getting started with content marketing or you've been using the same strategy for some time, it never hurts to review your content strategy plan and make sure it's current, inventive, and engaging for your prospects and customers. The...

Share This