Top 30 Digital Marketing Influencers to follow in 2020

Business Marketing Tyler Rice

by Tyler Rice
business clock icon
Updated Feb. 21, 2020

Digital Marketing is a huge topic today.

It may seem impossible to keep up with the changing environment and understanding the latest digital strategies for business growth.

But get this…

there is an easy way to learn what is working in the marketplace.

Keeping up with the greatest marketing professionals is one of the best ways to make sure you have the most successful strategies for your business.

That is why we have compiled this list.

Top 30 Digital Marketing Influencers for 2020.

1. Neil Patel – Quicksprout

When it comes to Search Engine Optimization, Neil Patel is the first name that comes to mind.

Neil Patel is a leader in SEO education as he consistently posts amazing content day after day. Labeled as one of the top 10 online marketers by Forbes, he continues to push the limit on online business strategies with SEO. Let’s start with the businesses he has built. Not only is he the co-founder of Crazy Egg, Hello Bar, and KISSmetrics, but he has helped businesses like Amazon, GM, HP and NBC with business growth. If that hasn’t had you immediately following him, check this… He was recognized as one of the top 100 entrepreneurs under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Follow Neil Patel on Facebook | Twitter | & LinkedIn.

2. Ryan Deiss – Digital Marketer

Building the most effective systems in the digital marketing industry.

If you haven’t heard of Ryan Deiss by now, then you are missing out. He creates his own digital marketing methodology because he has a strong team and the results to back it up. He is the creator of the “Customer Value Optimization” tactic which has been proven time after time to bring in strong results for any business trying to succeed online. Being the CEO and Founder of DigitalMarketer, he continues to lead the most efficient and effective marketing techniques in the present time. Follow Ryan Deiss on Facebook | Twitter | & LinkedIn.

3. Ann Handley – MarketingProfs

Keynote Speaker and Author paving the way in Content Marketing.

If you are cited by Forbes as being the most influential woman in Social Media, then you must know what you are talking about.

She is a partner at MarketingProfs, which holds valuable and reputable training programs, online events, and free resources for marketing professionals. From there, she was named the world’s first Chief Content Officer, paving the way for what we now know as “Content Marketing”.

Ann Handley was named just that, and she is also a Wall Street Journal best-selling author with her titles, “Everybody Writes” and “Content Rules”. As one of the leading digital marketing pioneers, she inspires marketers and business owners to obtain real results with achievable methods.

We recommend checking out her newsletter to keep up with the latest and greatest in content marketing skills.

Follow Ann Handley on Facebook | Twitter | & LinkedIn.

4. Rand Fishkin – Moz & SparkToro

The most recognizable face in the search engine optimization industry.

If you know anything about digital marketing, then I imagine you have seen this iconic mustache floating around the internet. But, it’s more than just looks… Rand Fishkin is the Co-founder and former CEO of MOZ, one of the leading search engine optimization tools on the marketing. Starting the business in 2003, he began with a blog which turned into a consulting company, which then formed into a software business that was used by a vast majority of SEO professionals. He has since then left MOZ in 2018 and founded SparkToro, a software and data business focused on helping people understand and deliver to their target audiences. Follow Rand Fishkin on Facebook | Twitter | & LinkedIn.

5. Larry Kim – MobileMonkey Inc.

Leader in future strategies with the Facebook Messenger platform.

Larry Kim is the CEO of MobileMonkey Inc. and WordStream, both leading names in the digital marketing industry.

MobileMonkey is proving to be the leading platform in Facebook Messenger and WordStream has been a leading provider in keyword research.

He was ranked as the #8 most popular author on Medium and is a contributor to CNBC and Inc. Magazine.

As one of the leading experts in Google Ads, Facebook Ads, and Start-ups, he is an important influencer to follow.

Follow Larry Kim on Facebook | Twitter | & LinkedIn.

6. Joe Pulizzi – Content Marketing Institute

Leading speaker & author in content marketing.

As the founder of Content Marketing Institute (CMI), Pulizzi is one of the leading educational speakers and author in content marketing strategies. Joe Pulizzi wrote best-sellers including Content Inc, Killing Marketing, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. You can find him most notably wearing an orange shirt at a leading content marketing conference. Follow Joe Pulizzi on Facebook | Twitter | & LinkedIn.

7. Lilach Bullock – Lilach Bullock Limited

Professional speaker and author in social media and online lead generation.

As a leading influencer in digital marketing, Bullock is a great follow for any professional looking for the latest in lead generation. Forbes listed her as one of the Top 20 Women Social Media Influencers and Career Experts namers her the #1 Digital Marketing Influencer. These titles don’t just come to any marketing professional. She has continuously proven herself to be one of the leading names in content marketing, coaching, sales funnels, and website conversions. Follow Lilach Bullock on Facebook | Twitter | & LinkedIn.

8. Justyn Howard – Sprout Social Inc.

Providing businesses with solutions in social media management.

Justyn Howard is the CEO of the popular social media management and analytics software company, Sprout Social. Helping more than 24,000 brands and agencies run their social media channels more efficiently, you can see why he made the list as one of the top digital marketing influencers.

As a leader in developing software for business growth, he would be a great person to follow for any new advancements in the social media industry.

Follow Justyn Howard on Facebook | Twitter | & LinkedIn.

9. Eric Siu – Single Grain LLC

Driving predictable revenue growth with digital strategies.

Eric Siu really made a name for himself as the co-host of the Marketing School podcast with Neil Patel. There is so much more to this brilliant mind though. He has worked with companies such as Amazon, Nordstrom, and UBER to create custom digital strategies to support business growth. Also, if your business makes more than $5m in annual revenues and you reach out over LinkedIn, he will personally speak to you about your marketing strategy for FREE. Follow Eric Siu on Facebook | Twitter | & LinkedIn.

10. Barry Schwartz – RustyBrick Inc.

Specialist and innovator in search engine marketing and web development.

As the Editor of Search Engine Roundtable and News Editor at Search Engine Land, Schwartz is a great follow for any innovative topics in the search engine marketing field. Also the President and Owner at RustyBrick Inc, he specializes in helping businesses decrease costs and increase sales. If you are at all interested in the changes in search engine marketing, Barry Schwartz should be a no-brainer to follow. Follow Barry Schwartz on Facebook | Twitter | & LinkedIn.

11. Pam Moore – Marketing Nutz

With 1 million followers, she is a popular choice in leveraging social media for business growth.

She is the CEO and Co-founder of a social media and consulting agency that specializes in conversion optimization through digital methods. She has really done it all. She works with corporate training, business strategies, custom workshops, business branding, social selling, brand development, and personal branding. So next time your company needs someone to advance business growth, you know who to reach out to. Follow Pam Moore on Facebook |Twitter | & LinkedIn.  

World’s most inspiring speaker in marketing and customer service.

In digital marketing, many times it goes without saying to work smart and not hard. That is exactly what Jay preaches when he shows his audiences how to use technology as a customer service and marketing advantage. He is the author of 6 best-selling business books and the founder of 5 multi-million dollar companies. He is also the founder of a digital marketing firm that helps the world’s most iconic brands including The United Nations, Nike, Cicso, Hilton, and Oracle. As one of the most iconic authors in the world of business, it comes to no surprise that he makes the lists for the top digital marketing influencers. Follow Jay Baer on Facebook | Twitter | & LinkedIn.  

13. Tommy Griffith – ClickMinded

Clever and informative approach to the best search engine optimization training.

As the SEO manager for PayPal and AirBNB, it makes sense that Griffith would begin to branch out on his own. We couldn’t be happier with the results. He is the founder of ClickMinded, which began as an SEO course in 2017 and has now become a full training ground for all topics in digital marketing including email marketing, paid advertising, and content marketing. He built a team with other professionals who share similar backgrounds and is quickly becoming one of the leading names in digital marketing. Follow Tommy Griffith on Facebook | Twitter | & LinkedIn.  

14. Mari Smith – Social Media Examiner

Leading author and THE Facebook marketing expert.

Have you heard of Mari Smith? If not, then you need to join the growing list of over 1.7 million followers that know just how influential she is when it comes to Facebook marketing and other business strategies.

With a strong background in internet marketing since 1999, she strives to consistently deliver relevant and valuable content to help business owners and entrepreneurs achieve their personal and professional goals.

Follow Mari Smith on Facebook | Twitter | & LinkedIn.

15. Matt Bailey – SiteLogic

Simplifying the complexity of digital marketing with practical examples.

If you are keeping up with digital marketing strategies it is important to know the leading authors on the scene and Matt Bailey is no exception to that.

Do you find online marketing confusing and complex?

Well then you must follow this best-selling author.

He takes this confusing marketing industry and explains it practical and understandable concepts that anyone can understand.

With over 20 years in the online marketing industry and with teaching hundreds of companies and workshops since 2002, he is a worthy follow for anyone aspiring to learn more about digital marketing.

Follow Matt Bailey on Facebook | Twitter | & LinkedIn.

16. Scott Stratten – UnMarketing

Helping audiences embrace innovation and disruption.

He is the president of Un-Marketing and a leading speaker/author when it comes to the topic of disruption in marketing.

As a former music industry marketer, he has written five best-selling books and helped run one of the most successful viral video agencies in the world.

You can now find him speaking at events for companies like Adobe, Walmart, Microsoft, PepsiCo, 3M, and Saks Fifth Avenue to name a few.

Follow Scott Stratten on Facebook | Twitter | & LinkedIn.

17. Joanna Wiebe – Copy Hackers

The original conversion copywriter trusted by fortune 500 companies.

She is the creator of Copy Hackers and the cofounder of Airstory, a drag-and-drop document builder that is innovation for content writers.

For over 15 years, she has worked with big name companies such as Intuit, Crazy Egg, MetaLab, Tesco, and BT. She helped build out their content to bring in more people and higher converting audiences.

She has also helped with coaching to over 50,000 people and organizations to improve their content copy. If you are looking for the expert in conversion through writing, then Joanna Wiebe is the person you need to check out.

Follow Joanna Wiebe on Facebook | Twitter | & LinkedIn.

18. Heidi Cohen – Actionable Marketing Guide

Providing innovating strategies to increase revenues and solidify customer relationships.

She is the chief content officer of Actionable Marketing Guide providing marketing insights on social media and content marketing.

With her content being named the top content marketing blog in 2011 and top social media blog in 2012 and 2013, you can be sure to gain valuable knowledge and insights on anything that she writes.

She is also the president of riverside marketing strategies as a consultant with companies including the New York Times Digital and Cheap Tickets/Cedant.

Follow Heidi Cohen on Facebook | Twitter | & LinkedIn.

19. John Rampton – Due

Helping audience members find a “sense of meaning” through motivational speaking.

John was named #2 on the Top 50 Online Influencers in the World by Entrepreneur Magazine. He was also acclaimed as a blogging expert by Forbes.

He finds passions in helping others succeed. His methodology is all about helping and giving back because when you give to people, it always comes back.

Specializing in content, branding, marketing, leadership, motivation, and conversion marketing, you can learn about his successes and epic failures on Entreprenuer, Forbes, Inc, and other popular business publications.

Follow John Rampton on Facebook | Twitter | & LinkedIn.

20. Jennifer Polk – Gartner

Trusted Advisor to marketing professionals around the globe.

When it comes to experts in multichannel marketing and digital commerce, look no further. Polk leads research at Gartner for Marketers and specializes in digital marketing techniques to engage customers and to evangelize brands. She has a focus on understanding the most important needs of CMO and marketing leaders and assisting the delivery of research to meet professional needs. Follow Jennifer Polk on Facebook | Twitter | & LinkedIn.

21. Gary Vaynerchuk – Vayner Media

5X New York Times Best Selling Author and CEO servicing Fortune 500 Clients.

Gary is one of the most talked about marketing influencers on the scene today as a highly sought after public speaker and angel investor who made early investments in Facebook, Twitter, Uber, and Venmo. Starting with one of the first wine e-commerce businesses that grew from $3M to $60M in 5 years, he skyrocketed as a digital marketing influencer with building up more projects such as VaynerX, women’s lifestyle brnad PureWow, and cannabis branding and marketing agency, Green Street. Check him out on his top 100 global podcast, The GaryVee Audio Experience.

Follow Gary Vaynerchuk on Facebook | Twitter | & LinkedIn.

22. Tim Ferriss – The 4-Hour Workweek

Author of five #1 New York Times and Wall Street Journal bestsellers and Podcast Influencer.

If you haven’t heard of the 4-Hour Workweek, then you must have been living under a rock. Tim has been listed as one of Fortune’s “40 under 40” and for good reason. Not only has he consistently put out best-selling business books but he has influenced millions with The Time Ferriss Show podcast, which has exceeded over 100 million downloads. He is also known as his early-stage technology investments with Facebook, Shopify, Duolingo, and 40+ more. His blog has also been ranked #1 on the Top 150 Management and Leadership Blogs. 

Follow Tim Ferriss on Facebook | Twitter | & LinkedIn.

23. Kim Garst – Top Social Media Influencer

International Keynote Speaker, Best Selling Author, and one of the most retweeted Digital Marketers.

Kim is recognized internationally as one of the most influencial digital marketers in the social media space. Named as one of the Top 10 Social Media Power Influencers by Forbes, she provides consulting to Fortune 500 companies such as Microsoft, Mastercard, and IBM. With her unique approach to social media and a creative approach to business growth, she will undoubtedly be a social media influencer for time to come. If you are interested in knowing how to work social media the right way, Kim Garst is the person you want to follow.

Follow Kim Garst on Facebook | Twitter | & LinkedIn.

24. Pat Flynn – Smart Passive Income

The Proven and Recognized Expert at Teaching Passive Income Strategies.

Pat runs one of the most influencial blogs with his Smart Passive Income blog. For the latest and greatest strategies on affiliate marketing and other passive income strategies, he has consistent content on his blog, podcast, newsletter, and YouTube channel. He also offers some of the best business start-up courses available online. To top all of that, he even publishes his monthly income report so that you can see what strategies actually work with him rather than simply believing he is just another “online digital marketing guru”. Thanks to Pat, you can learn real strategies without all the fluff. 

Follow Pat Flynn on Facebook | Twitter | & LinkedIn.

25. Joel Comm – The Bad Crypto Podcast

Blockchain Strategist & Live Video Marketing Expert.

In July 2017, Joel teamed up with Martch leader Travis Wright and jumped into the world of blockchain and cryptocurrency. From their expertise came one of the top clockchain related show in the world, The Bad Crypto Podcast. But his expertise doesn’t stop there. Joel has also been a leader in live video marketing with tools such as Facebook Live, Instagram, and Snapchat. As the sough after leader in cryptocurrency and live video marketing, he is an excellent digital marketing influencer to follow for years to come. 

Follow Joel Comm on Facebook | Twitter | & LinkedIn.

26. Travis Marziani – Effective eCommerce Podcast

“Real Talk” on starting an effective and successful eCommerce business.

The Effective eCommerce Podcast is one of the best free resources for those looking to start their own online business. He goes through each step from the beginning stages to more advanced strategies and gives a real perspective the whole time. While you often find smoke and mirrors when it comes to marketing and business, it is refreshing to find a successful entrepreneur who is transparent and trustworthy with their teachings. 

Follow Travis Marziani on Apple Podcast | Twitter | & LinkedIn.

World-renowned digital analysts and award-winning author.

Brian has been studying the effects of technology on business for over 30 years. He is also an award-winning author of seven best-selling books that helps both executives and small business owners understand the relationship between technology and evolution. He is also well-known for his public speaking and you can find him speaking at marketing and business conferences around the world.

Follow Brian Solis on Facebook | Twitter | & LinkedIn.

28. Casie Gillette – KoMarketing

Keynote Speaker & Self-Proclaimed Internet Nerd

Casie is so much more than an internet nerd. She is a passionate professional and is a highly-sought-after consultant currently working with a popular B2B marketing firm in Boston, KoMarketing. She is also a fantastic author with articles on popular websites like Search Engine Land and the Salesforce blog. While she speaks at various conferences and events around the world, you can catch her each year at SMX West or Pubcon Vegas. 

Follow Casie Gillette on Instagram | Twitter | & LinkedIn.

29. Eric Enge – The Art of SEO

Passion for advancing the science of digital marketing.

Eric leads the digital marketing team at Perficient Digital and goes beyond your typical marketing strategies. He works on designing industry research and studies that help support or debunk popular marketing claims. He is well known for his lead author contribution to the popular book, Art of SEO, which is commonly used as a textbook at many universities. It is a rumor that he has some of the fastest hands on the web considering he was a professional foosball player before becoming an SEO expert.

Follow Eric Enge on Facebook | Twitter | & LinkedIn.

30. J.J. De la TorreVirtus Digital

Transforming people and businesses around the world. 

A true international leader, De la Torre has been working with large businesses for almost 20 years across America, Europe, Asia, Arica, and the Middle East. He has worked as a mentor and a consultant for large technology, telecommunications, and startup companies. He is now living out his dream of sharing his passion in Latin America, where he supports business advance in transformation in Chile.

Follow JJ De la Torre on Twitter.

Top Instagram Influencer & Best Selling Author

Tommy is a digital marketing leader that concentrates on mobile platform marketing with text messaging and unique content. While many marketers have a difficult time connecting with customers over text message, Tommy finds a way to cut through the clutter and gain people’s attention. 

Follow Tommy Swanhaus on Instagram | Facebook | LinkedIn

18 Comments

  1. Appugowda

    This is a great list of powerful niche experts in their fields. I personally like Brian Dean, Neil Patel’s blogs. They are amazing & can help newbie bloggers to find success in their blogging journey.

    Reply
  2. Chris adams

    Want to follow them.

    Reply
  3. rehaman

    Nice article. Every digital marketer will be known about Neil Patel and dreaming to become like him. I am following Neil Patel for digital marketing insights and for SEO services I am using leadmirror. If your writing about marketing tools. I recommend you to mention leadmirror in your article.
    https://www.leadmirror.com/
    Thanks for sharing the information.

    Reply
  4. Follower

    What a great list of super geniuses in Digital Marketing. So well structured- full name, photos and website. Thanks for sharing.
    Another great website to include

    https://digitalmarketinglight.com

    The up the good work

    Reply
  5. Rahul Yadav

    Thanks for the list! I followed all of these experts and hope to learn a bunch from them.

    Love your job title btw. 🙂

    Reply
  6. Lilach Bullock

    Thank you so much for including me, honoured to be listed amongst so many other awesome people 🙂

    Reply
  7. Shweta Goel

    Thanks for sharing this list. I will definitely follow.

    Reply
  8. Kayleigh R.

    Where is Tommy Swanhaus on this updated list? He should definitely be at the top of this list as he is one of the eminent leaders.

    Reply
  9. Ben T.

    I agree with Kaleigh where is Tommy Swanhaus? He is one of the best digital marketers. His new book is as Elon Musk described “life changing’” Check his creative Instagram https://Instagram.com/Tommyswanhaus #tommyswanhaus

    Reply
    • Tyler Rice

      You’re right! His recent actions should certainly make him one of the top influencers. I will make sure to add him to the list this week.

      Reply
  10. Jack

    Thank you for sharing the list of influencers. The information provided by you is very helpful. I will definitely follow.

    Reply
  11. Amin

    Hey there,
    Great list, I am personally a great fun of Rand Fishkin.
    I should say these are all genius Marketing influencers.

    Reply
  12. shaun mcmanus

    loved the article, must admit Garry vee is a personal favorite of mine when i need a little inspiration

    Reply
    • Tyler Rice

      He certainly speaks straight from his mind! I value his raw, down-to-earth style and great marketing tips.

      Reply
  13. Social media marketing jobs

    Thanks for the list! Neil Pate best motivated parson. He is one of the best digital marketers.

    Reply
    • Tyler Rice

      No doubt. He puts out rocking content very consistently and rose to the top because of it. No list would be complete without him.

      Reply
  14. Nick Stamoulis

    It is so true that there are a lot of facets that relate to digital marketing. Each of these influencers has their own take on the topic, and there is something to learn from them all!

    Reply

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