Appealing to possible customers and clients into doing business with you is the primary step towards running a successful company. Whether you’re trying to gain the attention of clients during a potentially profitable business season or a period of global...
Mobile commerce or m-commerce refers to using mobile devices such as smartphones and tablets to complete mobile payments and transactions. Mobile wallets such as PayPal or Apple Pay make it easier to pay online or offline without using credit cards and desktop...
Marketing campaigns are the lifeblood of your business. A new marketing campaign can be used to attract new customers, making them aware of your company’s existence. Still, it can also be used to encourage current customers to choose you over a competitor. One...
Modern problems typically call for modern solutions, and in today’s sophisticated digital business environment, people have more opportunities and options. They can compare products and test services before making buying decisions, sometimes even on the spot. So for...
Email is one of the more established forms of modern communication and still reigns supreme in terms of usage. It was first used for marketing purposes back as far as 1978, a few years after its invention. Today, this technology has become part and parcel of every...
