Edgewood Construction

Edgewood Construction is a Durango-based custom-home and remodel builder whose previous site did not do justice to the homes they actually deliver. Project photography was buried, the contact form invited every casual tire-kicker, and search engines could not tell the company apart from any other contractor in Southwest Colorado. We rebuilt the site around what Edgewood's best clients actually look at: the finished work.

The redesign leads with a wide-format gallery of completed homes — interiors, exteriors, and detail shots — and pairs each project with a short case-study description: scope, budget tier, timeline, and a one-line craftsmanship note. The home page is photography-led, scrolls quickly, and surfaces the gallery within two screens. Service pages explain what Edgewood does (and, just as importantly, what they don't do), so the quote-request form pulls in qualified prospects, not browsers.

For local SEO we added GeneralContractor structured data, optimized the Google Business Profile, and rewrote service copy around the terms Durango homeowners actually type: 'custom home builder Durango,' 'kitchen remodel Animas Valley,' 'mountain home contractor Southwest Colorado.' The contact flow routes by project type, so kitchen remodels land in a different inbox than new builds.

The result is a site that finally looks like the homes Edgewood builds — confident, craftsmanship-led, and worth scrolling through.