When someone asks ChatGPT or Google's AI for a business like yours in your area, does your business get named?

When someone asks ChatGPT or Google's AI for a business like yours in your area, does your business get named?
Want a quick first look? Our free AI visibility checker shows whether ChatGPT, Perplexity and Gemini name your business today.

Generative Engine Optimization (GEO) is the practice of optimizing your business so AI answer engines — ChatGPT, Google's AI Overviews, Perplexity, Gemini and Copilot — understand, trust, and recommend you when someone asks them a question.
Animas Marketing helps local businesses across the US build the structured signals, authoritative content, and off-site presence that AI engines cross-check when deciding who to name.
Animas Marketing offers Generative Engine Optimization (GEO) so AI engines like ChatGPT, Google AI Overviews, and Perplexity recommend your business by name. Founded in 2016 and based in Durango, CO, we work remotely with businesses anywhere in the US. Pricing starts at $199/mo as an add-on to a Local SEO or marketing plan, or to Local Presence, with a $399 one-time AI Visibility Audit credited toward it.
Search is changing. Customers increasingly open ChatGPT, Google's AI Mode, or Perplexity and ask the same question they'd ask a friend — 'Who should I hire for this near me?' Instead of scrolling ten blue links, they read a single AI-generated answer. If your business isn't named in that answer, you're invisible — regardless of your Google ranking. GEO is how you get on the short list. In many local markets few competitors are working on it yet, which makes now a good time to start.
We implement Organization, Service, and FAQ structured data so AI engines can identify who you are, what you do, and where you serve. Clean schema is the foundation AI models use to cite a business.
We build Q&A and answer-format content written for the questions your customers actually ask — clear, citable answers in plain language, not keyword-stuffed paragraphs.
AI engines cross-check your business across directories, reviews, and citations. We audit and correct your NAP across the web and strengthen the off-site signals that confirm your authority.
We develop deep, on-topic coverage of your core services so AI engines recognize your business as a trustworthy source. Thin, off-topic content is the fastest way out of AI answers.
We track whether and how AI engines mention your business over time, alongside the search and local-pack signals that feed those engines — so you can see whether GEO efforts are moving the needle.
Schema markup that gives AI engines a clear picture of your business, services, and location.
Citable Q&A content written in the format AI engines quote when answering local queries.
Off-site consistency checks across directories AI models use to verify your authority.
Deep service content that positions you as the local authority in your area.
Location and service-area signals so AI engines surface you for local queries.
Ongoing tracking of AI-surface signals so you know where your visibility stands.
Remote by Design — We're based in Durango, Colorado and work with businesses anywhere in the US by phone, video and email. We know how local customers use AI search to find businesses like yours.
GEO Builds on SEO — Our Durango SEO services and GEO work from the same foundation: authority, structured data, and relevant content. Clients investing in SEO are already building the signals GEO requires.
First-Mover Advantage — In many local markets few businesses are working on AI visibility yet, so early work builds AI authority before competitors move. We help you own the local AI answer now.
Transparent Reporting — We track AI-surface signals and search performance side by side, so you always know what's working and where to focus next.
Proven in Durango — See how we've helped Durango and Southwest Colorado businesses grow, and explore the full range of our Durango marketing agency that reinforce your AI visibility.

Local Guides — More on AI search from our Durango team: what generative engine optimization (GEO) is and why it matters, what hiring a GEO agency in Colorado costs and what to look for, will ChatGPT recommend your Durango business, local SEO for Durango small businesses, and small-town SEO: Durango vs Denver.
Across the Four Corners — We work the same way for businesses in Durango and Bayfield, Pagosa Springs, and across the Four Corners, from Cortez to Farmington, NM.

Common questions about GEO and AI search visibility for local businesses.
Animas Marketing offers Generative Engine Optimization (GEO) so AI engines like ChatGPT, Google AI Overviews, and Perplexity recommend your business by name. We build the structured data, authoritative answer content, and off-site citation signals that AI models cross-check when deciding who to name. We have worked from Durango, Colorado since 2016.
Yes. The AI Visibility Audit and the AI Visibility add-on are done remotely for any business in the US. Our free AI visibility checker gives you a quick first look before you decide.
GEO is the practice of optimizing your business so AI answer engines — ChatGPT, Google's AI Overviews, Perplexity, Gemini and Copilot — understand, trust, and recommend you when someone asks them a question. It extends traditional SEO from 'rank on the results page' to 'be the answer the AI gives.'
Traditional SEO competes for the ten blue links on a search results page. GEO competes to be named inside a single AI-generated answer. They share a foundation — clean structure, authority, and relevant content — but GEO adds structured data, citable answer-format content, and consistent off-site signals the models cross-check.
Yes. When a local customer asks an AI assistant for 'the best place for X near me,' the assistant names a short list. GEO works to make sure your business is on that list, and being early matters while few local competitors are working on it.
The major answer surfaces — OpenAI's ChatGPT, Google AI Overviews and AI Mode, Perplexity, Google Gemini, and Microsoft Copilot — plus the search features that feed them.
We track whether and how AI engines mention your business over time, alongside the traditional search and local-pack signals that feed those engines. It's a newer discipline than SEO, so we focus on directional, defensible signals rather than vanity numbers.
Yes — GEO builds on SEO, it doesn't replace it. The same authority, structured data, and content quality that help you rank also make AI engines more likely to cite you. We treat them as one connected strategy.
Our AI Visibility work is a $199/mo add-on to any Local SEO or marketing plan, or to Local Presence. A one-time AI Visibility Audit is $399, credited toward the add-on. Both are listed on our pricing page.
Schedule a free consultation to learn where your business stands in AI search — and what it would take to be the answer customers get.