Marketing Resources for Durango Business Owners
A free step-by-step local SEO course, plus worksheets you can request, for Southwest Colorado businesses.

A free step-by-step local SEO course, plus worksheets you can request, for Southwest Colorado businesses.
Running a small business in Southwest Colorado means wearing every hat — marketing, sales, operations, customer service — often all in the same hour. These free resources are designed to give you a head start on the digital marketing side so you can spend less time guessing and more time growing.
DIY Durango is our free local SEO course. Open it on the web or in the iPhone app and work through Google Business Profile, reviews and website basics one step at a time, at your own pace. The worksheets were created from real engagements with Durango and Pagosa Springs clients. They distill the same diagnostic questions and frameworks we use during paid consultations. To get one, request it through our contact form and tell us which worksheet you want; we email it to you. If you'd rather skip the DIY route, every resource ties back to a paid service we offer.
Start the free course on your own, or request a worksheet through our contact form.
Free lessons on your Google profile, reviews and site. Plus and Pro: 14 days free, no card needed.
Start the free courseA quick-reference guide to the SEO strategies Southwest Colorado businesses use to compete locally.
Request via the contact formDefine your ideal customer with the step-by-step segmentation worksheet we use with paid clients.
Request via the contact formMap your business model with our free canvas: clarify revenue streams, channels, and partnerships.
Request via the contact formEach worksheet maps to a paid service we offer: the SEO Cheatsheet to our local SEO retainer, the Customer Segments Sheet to paid-ads strategy work, and the Business Model Canvas to new website projects where revenue streams shape navigation and calls-to-action. Use them stand-alone, share with your team, or bring a completed copy to a free consultation and we'll work through it together.
Bring a completed worksheet to a free consultation — we'll work through it with you.