Most agencies schedule stock graphics and call it social media. For Steamworks Brewing we do the opposite — we show up at the brewery, shoot the taproom, the line, and the back-of-house moments nobody else sees, then cut it into short-form video built for how people actually scroll.
That footage runs as a steady drumbeat across Instagram and Facebook: reels, new-release drops, event promos, and the occasional piece of brewery-native humor that takes off. 'Old School vs. New Cool' crossed 8,000 likes; 'It's One Tray' wasn't far behind. Most posts won't go viral — but the consistency is the point. We've been filming and posting every week, for years.
We own the conversation, too — responding to comments and DMs, managing reviews, and keeping the brand voice sharp whether it's a Tuesday lunch post or a sold-out release night. The result is an account that feels alive, and a taproom that stays full.