How to Build a Business App That Generates Quality Leads

business clock icon
Created August 8, 2020
While you may already have a successful business website and blog in place, keeping up with the times and going one step further by creating an app can be a great way to build strong relationships with customers.

A business app can build customer loyalty, spread awareness of your services, as well as boost brand recognition. If you’re ready to develop your own business app, here is how to create one that generates quality leads.

 

Focus on Functionality

When building a business app, it’s vital that everything works as it should. The sole purpose of an app is to attract more consumers to your brand, so once you’ve developed an app and you’re ready for it to go live, it’s important that you make sure that it functions properly first. Functional testing is useful for identifying any causes for concern that may hinder your app’s success.

You can learn more about functional testing on Global App Testing’s website, who are specialists in providing crowdsourced QA testing to help brands succeed.

Their website can give you more information on functional testing, manual testing, manual regression testing, and agile testing that can all benefit your business app before sharing it on the market.

 

Be Friendly

While there are millions of apps that can be downloaded on platforms like Apple Store and Google Play, many of them aren’t primarily built for entertainment purposes. Business apps like your own are designed for a more pragmatic purpose, helping to build your brand and reach a larger audience.

For consumers to get the most out of your business app, it’s important that you create a user-friendly interface. If a user is unable to navigate around your app with ease, they will go elsewhere.

Customer service is everything in the business world, so you need to ensure that users can reach your support team anytime. Keeping users engaged with your app is key, so make sure that you build an app that is easy to use, which will not only boost revenue but generate leads too.

 

Communicate

To attract customers to your business app, there are certain elements that you will need to implement. Virtual prizes or promotional offers can help generate leads, especially as there is nothing more convincing than gaining valuable rewards. To let your audience know, there are marketing strategies that you can use, such as email marketing.

Communication is key when it comes to generating leads for your business app, so combining your web and in-app efforts will provide more effective results. Your app can help build strong relationships with customers, so make sure that you include an FAQ section should a consumer have a question that needs answering.

Many business owners are also investing in live chat features that allow audiences to connect with a customer service team instantly. Including the same function on your app can help you better communicate with your audience.

 

Advertise

Whether you use video advertisements, social media campaigns, or search ads, there are tons of advertising strategies that you can use to generate more leads with your business app. To convert potential customers into loyal followers, make sure that you have a clear call to action on both your website and app.

If you decide on using video ads and search ads to promote your business app, it’s vital that you’re careful with what you choose, as the last thing you want is for your company to be involved in fraudulent activity. It’s important that your business app gets to real users, so understanding ad fraud and knowing how to protect yourself is essential.

 

Develop and Optimize Informative Content

For your business app to be the success you envisaged, it’s important that as many people as possible download your product. The content that you house on your app can be the difference between consumers staying interested in your brand and deleting your app. Your content needs to be informative and directly appeal to your audience, so including visuals like images and video, alongside infographics, can boost your app download ranking.

 

Observe

The primary purpose of your business app is to transform installs into dedicated paying customers, so make sure that you pay close attention to your data. Doing so will help you identify which sources are generating the most traffic to your app. The last thing you should do is create a campaign and forget about it, so being able to differentiate between clicks, installs, and purchases is key.

Once you have built a business app, all the tips and techniques listed above can contribute towards generating leads for your brand. No matter what industry you’re in, it’s likely that you will face fierce competition, so creating a user-friendly app that is functional and easy to navigate will help in attracting and converting prospects into long-term followers.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about eCommerce.

Top 6 Multi Vendor Marketplace Platforms for E-commerce

In the era of online shopping, creating a prosperous marketplace is crucial for businesses.     This is a platform that allows multiple vendors to sell their products on the same website like a shopping mall. It means having your virtual store inside a huge...

Shopping Cart Functionality: The Key to E-commerce Success

There is one thing without which customers won’t be able to shop online – an ecommerce shopping cart! This feature allows you to browse through virtual shelves, pick the desired products, and easily complete the purchase with a simple click.   So, it is important...

6 Reasons Why You Need to Use Shipping Boxes in 2023

E-commerce is taking over. These days, more and more people prefer shopping online instead of going to the store. It's just so much more convenient to shop from the comfort of your own home. With just a tap on your phone or a click on your computer, you can order...

The Importance of Comparison Shopping

In today's consumer-driven world, comparison shopping has become an essential practice for smart shoppers. With countless options available in the market, it's crucial to take the time to compare products, prices, and features before making a purchase. Comparison...

Five eCommerce Best Practices to Drive Conversions Through the Roof 

Do you want to drive conversions for your eCommerce business through the roof? Of course, you do. To help you achieve that, here are five best practices you should follow.    1. Understand Your Customers First off, to gain more conversions, you need to understand...

How to Develop a Successful SEO Strategy for a New Boise, Idaho-Based E-Commerce Business

  The global e-commerce market is currently seeing its best years. According to an IMARC Group report, this market globally is worth over $16.6 trillion. Like the rest of the world, the U.S., too, is seeing rapid growth in this particular industry. According to...

How Outsourcing Can Benefit Your Home-Based eCommerce Business

Outsourcing can be an excellent option for your business if you're a home-based eCommerce business owner. Outsourcing allows you to focus on other essential things, such as growing your online store, expanding your customer base, and improving customer service. It...

Tips to Get The Most Out of Your Ecommerce Business in 2023

  Launching an eCommerce website requires a simple setup process, but a sound growth plan is needed to see its success. You must use certain tried-and-true growth strategies to develop your business into a profitable company that generates income. Check out...

Read more articles about marketing.

Why AI Transcription is Revolutionizing Content Marketing

Why AI Transcription is Revolutionizing Content Marketing

We live in a time where quick access and efficiency are king, constantly on the lookout for the next big thing to turbocharge our marketing game.   Enter AI transcription, the new kid on the block that’s kicking manual transcription to the curb. This time saver...

The Power of Direct Mail Marketing in the Digital Age

The Power of Direct Mail Marketing in the Digital Age

A decade ago, direct mail marketing seemed destined for the dustbin of history. As digital channels erupted in popularity, executives eager to appear progressive wrote off tactics their grandparents leveraged in favor of the latest social media darlings. Flashy yet...

Simple Tips for Successful White Label Marketing

Simple Tips for Successful White Label Marketing

White label marketing has gained popularity among businesses seeking to broaden their brand's reach without investing in developing products or services. It enables companies to utilize the expertise, resources, and reputation of white label providers to offer an...

How to Use Gamification to Improve Customer Retention

How to Use Gamification to Improve Customer Retention

In today's bustling market, catching and keeping your customer's attention is like holding onto a slippery fish—challenging but not impossible. Enter the vibrant world of gamification, an innovative approach that stirs up the monotonous sea of customer retention...

Share This