How to Build a Business App That Generates Quality Leads

Created August 8, 2020

A business app can build customer loyalty, spread awareness of your services, as well as boost brand recognition. If you’re ready to develop your own business app, here is how to create one that generates quality leads.

Focus on Functionality

When building a business app, it’s vital that everything works as it should. The sole purpose of an app is to attract more consumers to your brand, so once you’ve developed an app and you’re ready for it to go live, it’s important that you make sure that it functions properly first. Functional testing is useful for identifying any causes for concern that may hinder your app’s success.

You can learn more about functional testing on Global App Testing’s website, who are specialists in providing crowdsourced QA testing to help brands succeed.

Their website can give you more information on functional testing, manual testing, manual regression testing, and agile testing that can all benefit your business app before sharing it on the market.

Be Friendly

While there are millions of apps that can be downloaded on platforms like Apple Store and Google Play, many of them aren’t primarily built for entertainment purposes. Business apps like your own are designed for a more pragmatic purpose, helping to build your brand and reach a larger audience.

For consumers to get the most out of your business app, it’s important that you create a user-friendly interface. If a user is unable to navigate around your app with ease, they will go elsewhere.

Customer service is everything in the business world, so you need to ensure that users can reach your support team anytime. Keeping users engaged with your app is key, so make sure that you build an app that is easy to use, which will not only boost revenue but generate leads too.

Communicate

To attract customers to your business app, there are certain elements that you will need to implement. Virtual prizes or promotional offers can help generate leads, especially as there is nothing more convincing than gaining valuable rewards. To let your audience know, there are marketing strategies that you can use, such as email marketing.

Communication is key when it comes to generating leads for your business app, so combining your web and in-app efforts will provide more effective results. Your app can help build strong relationships with customers, so make sure that you include an FAQ section should a consumer have a question that needs answering.

Many business owners are also investing in live chat features that allow audiences to connect with a customer service team instantly. Including the same function on your app can help you better communicate with your audience.

Advertise

Whether you use video advertisements, social media campaigns, or search ads, there are tons of advertising strategies that you can use to generate more leads with your business app. To convert potential customers into loyal followers, make sure that you have a clear call to action on both your website and app.

If you decide on using video ads and search ads to promote your business app, it’s vital that you’re careful with what you choose, as the last thing you want is for your company to be involved in fraudulent activity. It’s important that your business app gets to real users, so understanding ad fraud and knowing how to protect yourself is essential.

Develop and Optimize Informative Content

For your business app to be the success you envisaged, it’s important that as many people as possible download your product. The content that you house on your app can be the difference between consumers staying interested in your brand and deleting your app. Your content needs to be informative and directly appeal to your audience, so including visuals like images and video, alongside infographics, can boost your app download ranking.

Observe

The primary purpose of your business app is to transform installs into dedicated paying customers, so make sure that you pay close attention to your data. Doing so will help you identify which sources are generating the most traffic to your app. The last thing you should do is create a campaign and forget about it, so being able to differentiate between clicks, installs, and purchases is key.

Once you have built a business app, all the tips and techniques listed above can contribute towards generating leads for your brand. No matter what industry you’re in, it’s likely that you will face fierce competition, so creating a user-friendly app that is functional and easy to navigate will help in attracting and converting prospects into long-term followers.