What does social media management cost for a brewery or restaurant?

Our social media plans start at $750 per month, with production-heavy engagements like the Steamworks model sitting at higher tiers depending on filming frequency and content volume. The best way to get a specific number is a conversation about what your business actually needs — reach out through the get started page and we'll put together a realistic scope.

Steamworks Brewing Co.: Brewery Reels Built for Durango

How consistent, on-site short-form video keeps one of Southwest Colorado's most recognized taprooms part of the daily conversation.

The Client: A Durango Brewery With a Lot to Show

Steamworks Brewing Co. has been part of downtown Durango since 1996. It's the kind of place that locals bring visiting family and that the Iron Horse Bicycle Classic crowd descends on in May — a full-service brewpub with a taproom, a kitchen, and a rotating lineup of beers that earns regular coverage in Colorado craft-beer circles. The brand already had an audience. What it needed was a content operation that could keep that audience engaged week after week, turning the taproom's daily activity into short-form video that traveled beyond Durango. Steamworks is one of two Peak Food & Beverage brands we produce social video for. The other is El Moro Spirits & Tavern, also on Main Avenue. Managing both brands through the same production engine lets us maintain high output for each without the quality dropping — the schedule, the crew, and the editing workflow are optimized across the partnership. The two brands share a content calendar and a posting cadence but never a voice; the brewery humor that works for Steamworks would feel off at El Moro's cocktail-focused, upscale-casual setting.

What We Set Out to Do

The brief was simple and specific: produce short-form social video that feels native to the platform, post it consistently, and manage the community that forms around it. We were not hired to run ads or overhaul the website — the scope was social video production and daily community management, which is exactly what we do. The philosophical starting point matters here. Most social media agencies in this market take a scheduling approach — they plan posts in a spreadsheet, pull approved photography from a folder, write captions, and queue everything in a tool. There is nothing wrong with that for businesses where production access is limited. But Steamworks is a working brewery with a busy taproom and a kitchen that generates visual content every day. Back-of-house moments, release nights, the line at the bar during a powder day, the taproom filling up for a Durango Snowdown event — the material is there. The job is to show up and capture it. So we did. Our team films on-site at Steamworks on a recurring basis, capturing the footage that makes short-form video feel real rather than produced. The editing happens in-house. The posting follows a cadence built around Durango's tourism calendar — heavier through the summer peak and Iron Horse season, sustained through the winter ski season, and present even in the shoulder months when keeping the local audience engaged matters most for a business that depends on regulars.

The Services We Deliver for Steamworks

What the Work Has Produced

Across the Peak Food & Beverage partnership — Steamworks Brewing and El Moro Spirits & Tavern together — we have produced over 1,000 reels and short-form videos since 2022 and managed more than 2,500 posts across Instagram and Facebook. Those accounts have earned 250K+ Instagram likes across the two brands since 2022. The 94% positive review rate across 347 Facebook reviews for the two brands reflects community management that treats the conversation as part of the content, not an afterthought. For Steamworks specifically, the posts that travel furthest are the ones grounded in brewery-native humor and specific Durango moments — the kind of content that only works when you are actually there. 'Old School vs. New Cool' crossed 8,000 likes. 'It's One Tray' wasn't far behind. Most posts won't hit those numbers — and that's not the point. The point is the account feels alive every week, year-round. A taproom that shows up in people's feeds on a Tuesday afternoon stays in their consideration set on Saturday night. This is what sustained, weekly production looks like over multiple years. Not a campaign. Not a launch. A relationship that compounds. <a href="/portfolio/steamworks-brewing/">See the full Steamworks portfolio page</a> to watch the actual reels. To understand the broader context of social media for Durango food and beverage businesses, the <a href="/blog/durango-industry-marketing-playbooks/">Durango industry marketing playbooks pillar</a> covers the F&B category in depth.

Questions About Brewery Social Media Marketing

What Durango food and beverage businesses ask us most.

Could this kind of social video production work for my restaurant or bar?

If you have a physical location with visual activity — a kitchen, a bar, a taproom floor — short-form video is one of the most effective tools available to you. The Steamworks work is production-heavy by design: we show up and film because the material is there. That model works best for businesses with consistent foot traffic and a setting that photographs well. The first conversation is always about whether the production investment matches the opportunity for your specific business and market.

How is this different from just posting on Instagram ourselves?

The main difference is consistency and production quality over time. Most businesses that try to manage their own social content do well for a few weeks, then the cadence slips when the week gets busy. What we deliver is a weekly production cycle that runs regardless of what else is happening in the business — filmed, edited, captioned, posted, and responded to. The compounding effect of that consistency, sustained over years, is what builds an audience and a community rather than just a follower count.

Do you work with breweries and restaurants outside Durango?

Yes. We serve businesses across the Four Corners — Cortez, Farmington, Pagosa Springs, and surrounding communities — and are willing to discuss regional F&B accounts depending on the production logistics. The core of the work is on-site filming, so geography matters. Learn more about our social media services at the <a href="/services/social-media/">social media page</a> or check our <a href="/blog/social-media-content-plan-for-durango-local-businesses/">social content planning guide</a> for local businesses.