How to Start a YouTube Channel [2020]

business clock icon
Created September 06, 2020

YouTube was not the first video hosting platform created, but it’s definitely the largest. Up to two billion users log in every month, and 500 hours of video are uploaded every minute. Let’s add 70% to the stats – that’s how many casual viewers turn into loyal brand supporters through YouTube content. All of this makes a pretty solid reason to trust this platform for building up your marketing strategy. And, obviously, the internet hosts many discussions on how to start a YouTube channel to promote your business.

 

92% of marketers claim that videos are an essential part of their marketing campaigns. This means two things: promoting a brand via video has proven to be successful, and there is a whole lot of competition out there. If you want to succeed in video marketing, you need to learn how to make a YouTube channel stand out and deliver content that your audience wants.

 

Before you set up your own channel, you need to answer these important questions:

– Who is your target audience?

– What content are they looking for?

– What do you need to do to fulfill their needs?

– What is the best way to reach your potential customers?

 

When you have solid answers to all these questions, you are ready to sign up to YouTube, create a channel, and promote it. And we’re happy to tell you how to get started.

 

How to create a YouTube channel

 

  1. Sign in to YouTube

 

Click “Sign in” in the upper right corner of the page. If you already have a Google account, choose this account to log in. If you don’t, you will need to set one up first.

youtube sign in

 

  1. Create a new channel

 

Click on your profile icon and then choose “Create a channel.” Your personal account will be in your name, but you can also create a brand account with your company’s name.

youtube channel

 

 

  1. Fill in all the requested information

 

Let people know what your videos are about. Upload your profile picture and add an engaging channel description. This text will appear in search results, so you can use it to best advantage with SEO (more on that later). Add links to your blog, Twitter, Facebook, Instagram, and other social media accounts. Do this right away so that you don’t forget about it later. You can also add your location and an email for business inquiries – these are good ways to earn trust from your subscribers.

 

  1. Customize your channel

 

How your channel looks is as important as the content it has. Nothing says “brand identity” better than unique channel art. The profile picture for your personal channel is synced with your Google account, but you will need to upload a new image for your brand channel. Next, choose a header that best reflects your personality or company style. It’s common practice to add a logo and clickable links to social media accounts in the header as well. Leave your contact details in the About section, so that people know how to get in touch with you.

youtube channel

 

 

  1. Fill your channel with content

 

Once you’ve made your channel look its best, it’s time to upload your best videos.

  • Create a trailer for your channel. It will be the first thing people see when they open your page, so add an attractive thumbnail.
  • Always optimize your videos with keywords, just like you did it with the channel description.
  • Create themed playlists if you have videos on different topics.
  • Make navigation through your channel easier by leaving links under videos, add tags and categories.

youtube channel selection

 

 

  1. Optimize your channel for search engines

 

If your brand name is not yet popular, you will need to think of other ways for people to find your channel and videos. YouTube search results are similar to Google’s, so your content should reflect users’ search queries. To create the perfect match, your videos should have the content the user needs and contain specific phrases – keywords. Use keywords in your videos, subtitles, descriptions, titles, and tags. There are many ways to find relevant keywords, including the search suggest feature, the traffic source report, researching popular videos in your category, and more.

 

Starting a YouTube channel: useful tricks

 

These tips are all about setting up and getting started with a successful YouTube channel

 

  1. Add team members

If it’s your company’s channel, most likely several people should have access to it. To add more managers and editors, click on your profile picture, and choose “YouTube Studio.” Then click “Settings” in the left-hand menu and open the “Permissions” tab. There you can invite people and assign them roles: manager, editor, or viewer.

 

  1. Verify your account

A verified account lets you upload videos over 15 minutes long and create custom thumbnails. The verification process is free, but YouTube will need your phone number to confirm your identity. They will send you a code by text or deliver it through an automated voicemail message.

 

  1. Join the YouTube Partner Program

This program is available for seasoned YouTubers and gives them the ability to monetize their videos, that is to make money from people watching their videos. You need to have 1,000 followers and 4,000 watch hours in the past year to be eligible for this program.

youtube tips and tricks

 

  1. Use online editing tools

You don’t have to spend a ton of money on professional software for editing videos. Most online services like Fastreel, Magisto, and Animoto have all the tools you need to create promotional clips, intros, sale announcements, and other types of marketing videos.

Sometimes, you may need to add a watermark to your online videos, and using a tool like Clipchamp for video editing can go a long way.

  1. Build a community

Every subscriber is a potential customer. Interact with people in the comments, encourage them to participate in discussions and contests. You don’t have to reply to every single comment, but don’t leave complaints and questions unanswered. Being close to your audience creates a more positive reputation for you and your brand. You might initially have to buy Youtube views, comments, even subscribers to engage more audiences.

 

  1. Promote your channel outside of YouTube

Sometimes video content needs a little help to get noticed. And for beginners, the easiest way to do it is to leverage other social media. Place links to your channel on your Instagram, Twitter, or Facebook account and add video snippets so that your followers can click through and watch the whole thing on YouTube.

 

Now you know how to create a YouTube channel and how to get paid for creating videos. Starting a YouTube campaign may seem scary and takes a lot of resources, but it will pay off if you think through every step. Making high-quality content and being aware of current trends is a good solid place to start.

0 Comments

Submit a Comment

Your email address will not be published.

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about eCommerce.

Ecommerce Advertising Strategy: How to Double Your Sales in No Time

In recent years, Ecommerce has become something that many people can’t live without, and setting up your own store is easier than ever. Thanks to the rapid development of online commerce platforms and the wide variety of shipping options, you can sell your products...

A Checklist to Scale Your Marketing with Ecommerce and Blockchain

Marketers spend a lot of time and money trying to reach their ideal customers. They use a variety of techniques and tools to get them to notice and engage with their brand. However, digital and traditional marketers have varied approaches to reach their goals. With...

How To Create Product Pages That Maximize Sales

It takes a lengthy chain of events to lead to a sale. As a merchant, you can’t control every step along the way, much as you’d like to: most frustratingly, the average online purchase will begin with a search that you can’t meaningfully prompt. Yes, advertising will...

Retail & eCommerce software development services the right set of solutions in 2021

Online retail and e-commerce can be a massive business, but it's also an enormous space, with no boundaries to the way that brands can reach out to their customers or expand their reach. The world of eCommerce is a rapidly evolving field, and the only surefire way for...

Designing for Conversions: 7 UX Best Practices for Ecommerce

Trends in ecommerce are constantly changing. Some may only stick around for a week, while others can be catalysts of massive industry shifts. While we struggle to come up with examples of the former, mobile and online shopping immediately come to mind in the latter...

What You Should Know About Shopify Plus

Shopify Plus is a fully hosted, cloud-based e-commerce platform that can accommodate up to 3 million visitors per second and about 10,978 orders per minute, with a 99.99 percent uptime, allowing merchants to concentrate on business expansion. It's perfect for...

5 Critical Tips for Building a Successful Online Business

5 Critical Tips for Building a Successful Online Business Created September 24, 2020 We all hear success stories from ordinary people who were once just like us but had an amazing idea and the guts to leave everything behind in favor of pursuing their dream. And now...

How to Build a Business App That Generates Quality Leads

How to Build a Business App That Generates Quality Leads Created August 8, 2020 While you may already have a successful business website and blog in place, keeping up with the times and going one step further by creating an app can be a great way to build strong...

Read more articles about marketing.

Digital Marketing Agency – Hire Them When You See These 12 Signs

Digital Marketing Agency – Hire Them When You See These 12 Signs

  Wondering why your digital marketing strategies are failing? Why are you not getting the expected ROI? Well, it’s a sign that it’s high time you hired a digital marketing agency. You should reevaluate your decisions and rely on professionals. However, you might...

6 Content Marketing Tips For Financial Advisors

6 Content Marketing Tips For Financial Advisors

  Integrity and authority are considered top factors that separate mediocre practitioners from exceptional ones in the finance world. Like any industry in the digital age, engagement and interactions are slowly moving towards a more technologically infused way....

How to Successfully Enhance Your Employee Marketing

How to Successfully Enhance Your Employee Marketing

  It’s not always an easy mission to align the workforce with business objectives but if you want your company to flourish, you must put in the effort. One of the best ways that businesses can meet their goals is to do everything possible to provide a superior...

Product Descriptions: Writing them the Right Way

Product Descriptions: Writing them the Right Way

  The end goal of a product description is to describe the product in a way that elicits a positive buying response from customers. A product description that’s well-written has an effect on your customers - enticing them to move through your sales funnel....

6 Tips To Help You Pursue A Career In Marketing

6 Tips To Help You Pursue A Career In Marketing

So, you’re convinced that marketing is the right career for you – but you’re just not sure how to get started. Marketing is one of the fastest-growing career paths in the world, and more people than ever want to enter this field. If you’re one of them, you may be...

Why the Brand Experience Is Considered the Future of Marketing

Why the Brand Experience Is Considered the Future of Marketing

  Over the last few years, marketing has evolved to include various different techniques for engaging customers. Brand experience marketing is one of these branches of marketing. In its essence, it is a type of experiential marketing that is being rolled out in...

Share This