We send and receive emails every day. It often happens that we have to send business emails to potential clients, but we have no idea how to make them work. Read on to find out how to write the winning first email to a potential client.

 perfect first email

Set Your Goals

First and foremost, do your research and segment your audience to be able to target it properly. If you know who you are writing your emails to, you will be able to create relevant email and phrase them correctly.

Next, set your goals. What are you trying to achieve with your emails? Of course, your primary focus is getting a new customer, but think of what kind of action you want them to complete apart from making a purchase. You will have to “guide” your customer and you can only do that if you know where you want to get them to.

 

Create a Catchy Subject Line

The first section of your email is the subject line. You could think of it as a kind of a title for your email, but there’s actually more to it than that. It’s catchy and has to sum up the essence of your message in a witty and concise way.

subject line email marketing

It’s the details that matter. You are probably going to send an email to someone you’ve connected with before who could be your next customer. Logically, your email is basically “following up” to that. It is important to include where you met the potential client before so that they have a moment of recollection of the prior events.

 

Craft an Authentic Email Intro

The next part of your email is the intro. To put it simply, it’s a continuation of your subject line and has to continue the idea you planted in the subject. Your aim is to hold the reader’s attention long enough for them to get to the next bit.

winning email intro

At the same time, you have to prove to be authentic and provide value. Make small talk to establish a connection and put in a bit of useful information. Don’t get to business immediately, but still maintain a steady pace. Make it short and to the point, but don’t be too pushy.

You should also show that you have done your homework and know about the person you are writing to. You have to make your emails as personal as possible, even though it may take more time than you had originally expected it to.

By the way, you can use these tools and services to help you write your email:

  • Grammarly: A tool to check your email’s grammar, spelling, and punctuation.
  • Trust My Paper: An online writing service to write your email for you.
  • Hemingway Editor: A tool that highlights passive voice, adverbs, and complicated sentences.
  • Studicus: Another great online writing service to use as an alternative.

Ask and Give Proof

“I always make sure that I explain why I am writing the email. If the person knows who you are and what you need as well as how that is useful to them, they will be more likely to read your email till the end,” says Estelle Leotard, Writer at IsAccurate.

And now it’s time to really get down to business. After the intro, ask about your issue right away. You don’t want to postpone it anymore, but remember to make it polite and concise. You must make sure that the reader knows the context of your email early on.

After that, give proof of your relevance. Tell your reader why you are worth their time and what’s in it for them. You want something but you are willing to give them something valuable in return. By the way, this part is best written as a bullet-point or numbered list.

 winning email asking proof

Introduce Yourself and Give a Deeper Insight

After explaining what you want and what your reader will get in return, you can include some more details about who you are and give them a deeper insight. For example, if you are representing a business, talk about your organization and what you do.

There is no need to make this part too long as it will be closer to the end of your email but you can still make it longer than the intro. Stick to the point of your message though and don’t diverge too much.

In addition to the tools and services mentioned above you can also use Google Docs (a web equivalent of Microsoft Office Word to share and edit word documents), Grab My Essay (an online writing service), Focus Writer (a tool to focus on writing without distractions), and Best Essay Education (another online writing service).

 

End Your Email Appropriately

After you’ve written everything you wanted to, you should end your email appropriately. Include a line that is similar to, “Thank you for your time and I am looking forward to hearing from you.” This will show that you care.

At the very end, use a variation of a standard goodbye with your name and last name after it. For example, “Yours sincerely”, “Best regards”, and “All the best” all work well (though what you use will depend on how close you are to the reader).

 ending email correctly

 

Test Your Email and Start Sending

Before sending out your email (and you will probably have a template that you will customize for each separate person), make sure to test it. You must be sure that it works well so that you don’t waste your time for nothing.

The best way to test your email is to send it to a set number of people and then create another version of it to send out to another group of people. Then, see which of the versions works better and use it in the future.

 

Final Thoughts

All in all, writing an effective email to make your recipients convert is not that difficult after you figure out the basics. Follow the advice in this article to make the most out of your resources and use your writing skills to their fullest.

 

Elisa Abbot completed a degree in Computer Science. She finished her study last year but is already a true expert when it comes to presenting a text in a creative and understandable manner. She has been a regular contributor for WOWgrade. Elisa is thirsty for knowledge and is always on the lookout for tips to share with her readers. She is also a writer at Supreme Dissertations.

Free Business Model Canvas

Print or fill out your business model all on one page.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Is Your Business Being Found Online?

Laptop Metrics Colorado

Free Digital Marketing Report ($150 Value)

marketing module lineWant to know how your business stacks up against the competition?

Read more articles about email marketing.

Best Email Nurturing Approaches to Develop Customer Loyalty

Best Email Nurturing Approaches to Develop Customer Loyalty Created September 29, 2020 For great customer service experience, 86 percent of buyers will spend more. To some corporations, this figure may or may not make much of a difference but for others, it is a huge...

7 Common Email Writing Mistakes That Kills Your Sales

7 Common Email Writing Mistakes That Kills Your Sales Created August 26, 2020 Do you want to use email marketing to its full potential? Then you need to put extra effort into writing excellent emails that could boost your sales. The best way to start with that mission...

An In-Depth Guide to Writing a Subject Line that Catches

An In-Depth Guide to Writing a Subject Line that Catches Created March 31, 2020 Don’t judge a book by its cover, they say. If you think it refers only to books literally and people in the moral dimension, it’s only partly true. In fact, this principle also works in...

Email Marketing: What Features Are Important When Selecting a Mailing List Provider?

Email Marketing: What Features Are Important When Selecting a Mailing List Provider? Created February 29th, 2020  As a business, marketing affordably is very important because customer acquisition costs can be crippling. Equally, keeping in touch with subscribers and...

How To Write Winning First Email To A Potential Client

How To Write Winning First Email To A Potential Client Created September 8th, 2019 We send and receive emails every day. It often happens that we have to send business emails to potential clients, but we have no idea how to make them work. Read on to find out how to...

Email Marketing: How to Use Analytics for Better Conversions through Emails

Email Marketing: How to Use Analytics for Better Conversions through Emails Created August 6th, 2019 If you’re reading this article, it means that you’ve just avoided making a big mistake: launching an email marketing campaign without knowing how and what to analyze...

Read more articles about marketing.

Best Email Nurturing Approaches to Develop Customer Loyalty

Best Email Nurturing Approaches to Develop Customer Loyalty

Best Email Nurturing Approaches to Develop Customer Loyalty Created September 29, 2020 For great customer service experience, 86 percent of buyers will spend more. To some corporations, this figure may or may not make much of a difference but for others, it is a huge...

5 Critical Tips for Building a Successful Online Business

5 Critical Tips for Building a Successful Online Business

5 Critical Tips for Building a Successful Online Business Created September 24, 2020 We all hear success stories from ordinary people who were once just like us but had an amazing idea and the guts to leave everything behind in favor of pursuing their dream. And now...

Consumer Decision Making Process [Full Length Guide]

Consumer Decision Making Process [Full Length Guide]

Consumer Decision Making Process [5 Step Full-Length Guide] Created September 24, 2020 If you were to flip through a business textbook and search for the consumer decision making process, you would come across something that looks similar-and almost identical to the...

Why Video Content Is Essential for Digital Marketing

Why Video Content Is Essential for Digital Marketing

Why Video Content Is Essential for Digital Marketing Created September 16, 2020 Businesses that want to stand out in today’s world have to have a very strong digital footprint. The number of businesses that target the same customers as you do is increasing by the day...

Tips for a Successful Rebrand in Business

Tips for a Successful Rebrand in Business

Tips for a Successful Rebrand in Business Created September 16, 2020 When the time comes to rebrand your business, there are a lot of things that need to be taken into consideration. First, you must make sure that rebranding is the best route to take as it can be...

The Importance of Cybersecurity in Digital Marketing

The Importance of Cybersecurity in Digital Marketing

The Importance of Cybersecurity in Digital Marketing Created September 15, 2020 The digital marketing industry is at its core online-focused and relies heavily on information systems, so the risk of cyber threats is significant. Since these attacks can inflict severe...

[The Ultimate Guide] How to Start a YouTube Channel in 2020

[The Ultimate Guide] How to Start a YouTube Channel in 2020

How to Start a YouTube Channel [2020] Created September 06, 2020 YouTube was not the first video hosting platform created, but it’s definitely the largest. Up to two billion users log in every month, and 500 hours of video are uploaded every minute. Let’s add 70% to...

32 Content Marketing Tips for Beginner Marketer

32 Content Marketing Tips for Beginner Marketer

32 Content Marketing Tips for Beginner Marketer Created September 06, 2020 Content marketing plays an essential role in attracting and engaging the right audience online. Most companies are using content marketing and as a new marketer, it may be challenging to stand...

7 Common Email Writing Mistakes That Kills Your Sales

7 Common Email Writing Mistakes That Kills Your Sales

7 Common Email Writing Mistakes That Kills Your Sales Created August 26, 2020 Do you want to use email marketing to its full potential? Then you need to put extra effort into writing excellent emails that could boost your sales. The best way to start with that mission...

5 Reasons Why Organic Traffic Is Important for E-Commerce Stores

5 Reasons Why Organic Traffic Is Important for E-Commerce Stores

5 Reasons Why Organic Traffic Is Important for E-Commerce Stores Created August 23, 2020 E-commerce stores are continuously on the rise, thanks to the convenience and great quality of services they offer. Customers no longer have to browse dozens of brick and mortar...

How DevOps Can Transform Your E-commerce Business?

How DevOps Can Transform Your E-commerce Business?

How DevOps Can Transform Your Ecommerce Business? Created August 15, 2020 Considering the number of small-scale and large-scale retailers residing in the competitive world of e-commerce, it’s safe to say that the industry is saturated, to put it mildly. E-commerce has...

Share This